D001645�
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ADNIINISTRATIVE ORDER,
City of Saint Paul
Office of the Mayor
ADMINISTRATIVE ORDER
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WHEREAS, The Markeflng and Promotions department will develop and implement a year-long, layered
marketing approach surrounding Saint Paul's 150�' Anniversary that builds in intensiry from New Year's Eve
1998 to New Year's Eve 1999, and is designed to celebrate Saint PauP s people, history and future in a way that
will provide a platform from which to launch the Saint Pau12000 marketing program, and;
WHEREAS, the Pioneer Pxess, Capital City Partnership, Hubbard Broadcasting, Neighborhood Businesses and
Organizations, City departments, event promoters and other government agencies wi11 join us in celebrating the
150t Anniversary throughout the year, and;
WHEREAS, The 150i Anniversary celebration wili attract investment, new business, resident's and visitor's to
Saint Paul, and;
WHEREAS, The Marketing and Promotions Departsnent will use Saint PauPs 150'" Anniversary in 1999 as a
catalyst to build momentum leading into 2000. It will create incentives to drive traffic to Saint Paul for shopping,
business and entertainment aqd leverage this increase in traffic to benefit the city and its businesses. Saint PauPs
150'" Anniversary will enhance the reputation of Saint Paul as a highly desirable place to live, work and play, it
will create an image for Saint Paul that conveys the diverse character of the city and will cultivate and maximize
the strong pride, loyalty and commitment the coznmunity has to Saint Paul, and;
WHEREAS, the Marketing and Promotions Department desire to spend $1Q8,000 to create, market, sponsor and
promote I50 Anniversazy parties in general categories as follows:
For event sponsorships participating businesses and internal city departments approx. $]5,750,
Fourteen to twenty-one neighborhood events (2-3 in each ward) approx. $21,000,
Fifteen city wide events approx. $22,SOQ
Radio promotions approx. $30,000,
Buttons appzox. $8,000,
Addidonal printing approx. $4,500
Banners approx. $2,750,
Video production approx. $3,500.
THEREFORE, BE IT ORDERED, that the proper city officials are authorized to pay amounts totaling $108,000
to these events.
Charge to: GL-001-00252-0299
AP VED AS TO F RM
c
ssistant City Attorney
Date
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Department Director j
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Di ector of Financial Services
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GREEN SHEET
Zappa 266-8694
1AIMBER FOR
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TOTAL # OF SIGNATURE PAGES
City officials authorize payments promoting, sponsoring and marketing the
150th Anniversay parties.
PLANNING CAMMlSSION
CIB CAMMITfEE
CMl SERVICE CAMMISSION
The Marketing and Promotions Department desire to spend $108,000 to crzate, promote, and '
market the 150th Anniversary parties.to take place in the year 1999.
Vendors can be paid for services
None
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(CLIP ALL LOCATIONS FOR SIGNATURE)
Has this persoNFlm e.xl �wrked under a cont�act (ar this departmenl?
YES No
Has tlus peraonfifin eaer heen a dty empbyee?
VES NO
Daes this personlfirtn possese a sldll not normallypossessetl by any curreM ciy employee?
VES NO
IS Mis pe�soNfi�m e targetetl veMorl ' .
YES NO
Nain aIi ves ansr+ers on seoarate s�eet arM attach to oreen eheet
No 611fi1
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°� Dendors wi11 not be paid for services for the 150th Anniversary parties.
OF TRANSACTfON
COSTIREVENUEBUDOEfED(CIRCLEON�
YES NO
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ACTNf7Y NUMBER
(IXPWN)