97-768Council File # `_` ��b O
Greea Sheet � 32219
ORIv���,��,�
Presented By
Referred By
RESOLUTION
I�VT�AUL, MiNNESOTA
.�
Commi.ttee: Date
1 Whereas ,'�he Mayor p uant Section 10A71 of the Charter of the City o£ Saint Paul, does certify that there
2 aze available for appropriation total revenues in excess of those estimated in the 1997 budget; and
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4 Whereas , Councii File 277510, dated October 1, 1981, did establish certain Special Fund Policies; and
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Whereas , The Wabasha Street, due to its location and history, performs a critical function as Saint Paul's
Main Street, as faz as retail shops, entertainment, and offices, and as a connection to the State Capitol, the
riverfront, the Riverview industrial area, the Cit�s Hispanic business district and the West Side; and
Whereas , Wabasha Street in recent years while functioning adequately for traffic purposes has added little to /
the success of Downtown atherwise; and
Whereas , The Mayor and City Council desire to improve the appearance and function of Wabasha Street as
Downtown's main street continuing the work done last summer ; and
R'hereas , Public Works, with strong support from other City departments and the private sector, has begun
an initiative to focus attention on several improvements along Wabasha Street this summer, including
traffac flow, pazking, lighting, entertainment, building front improvements and retail promotion; and
20 R'hereas , Changes along Wabasha Street involve improvements in the right-of-way early this summer that
21 were not planned for in the 1997 budget; and
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Whereas , The Mayot recommends that the following additions be made to the 1997 budget:
Financin� Plan Current Budeet C an e Revised Budeet
001 General Fund
9830 Use of Fund Balance $191,000 $191,000
All other Financing the Same 003 516 0 003 516
Total Financing Pian $8,003,516 $191,000 $8,194,516
Spending Plan
Pazks and Recreation
001-03100-055817ansfer to Spee Revenue
Current Budget
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Revised Budget
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Police Operations
001-04100-0141 Overtime
001-04100-0439 Fringe Benefits
Citizen's Service Office
001-00252-0219 Fees-Other Prof. Services
Page 2 of 3
�793,103 $38,330
�7,195,&38 �12,670
�14,575 �50,000
� �,�
�0 �47,000
� 15 000
$8,003,516 $191,000
� �,�
Planning & Economic Development
001-06000-0567 Transfer to Internal Service Fund
Public Works
001-02000-0565 Transfer to Capital Projects Fund
001-02000-0567 Transfer to Internal Service Fund
Total Spending Plan
Financinff Plan
126 Planning & Economic Development
7299 Transfer from General Fund
All other Financing the Same
Total Financing Plan
Snendin Plan
126-36010-011l Full Time Permanent
126-36010-0439 FYinge Benefits
126-36020-011l F�.ill �Yme Permanent
126-36020-0439 Fringe Benefits
All other Spending the Same
Total b�ending Plan
Financinff Plan
205 Public Works Engineering Fund
7299 Transfer from General F`und
All other Financing the Same
Total Financing Plan
SaendinQ Plan
205-12160-011l Ft�ll Time Permanent
205-12160-0439 Fringe Benefits
All other Spending the Same
Total Spending Plan
Financing Plan
C96 -25110-7299 Trf from General F4�nd
All other Financing the Same
Total Financing Plan
$663 $1,171
$271,055 $329
$638,715 �1,171
�235,541 �329
6 091556 �
$7,900,507 $3,000
Current Bud�et Chanee
$0 $15,000
901414 �
$4,901,414 $15,000
Current Budeet
$280,211
�91,878
529 325
$4,901,414
Gtiirrent Budeet
$33,750
�O
$33,750
ChanQe
$11,712
�,�
$Q
$15,000
Chanee
$47,000
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$47,000
°�'l -rl ��!
�831,433
�7,208,508
�64,575
$3,000
�47,000
15 D00
$8,194,516
$3
$664,811
$271,384
$639,586
�235,870
091556
$7,903,507
Revised Budeet
$15,000
901414
$4,916,414
Revised Budeet
�291,923
$95,166
529 325
T�4,916,414
Revised Budeet
$80,750
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�80,750
°1� -'l�S!
Page 3 of 3
93 Snending Plan Current Bud�et
94 C96-2S110-078400000 North Wabasha St. Improv $33,750
�i All other Spending the Same �
96 Total Spending Pian �33,750
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99 Financing Plan
100 325 Special Services
101 325-23141-7299 Transfer from General Fund $0
102 All other ESnancing the Same 162 454
103 Total Financing Plan �162,454
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Sgending Plan
325-23141-0132 Not Certified/i'emp. Seasonal
325-23141-0219 Fees-Other I'rof Services
325-23141-0439 Fringe Benefits
325-23141-0848 Other Spec. Equipment
All other Spending the Same
Total Spending Plan
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$30,000
$�,�
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119 971
$162,454
Lhan�e
�47,000
�0
$'17,000
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t�
�7,280
$14,500
$720
$2,500
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$25,000
�25,000
162 454
$187,454
�7,280
�44,500
$13,203
$2,500
119 971
$187,454
114 Now, therefore, be it Resolved , That the City Council adopts the above additions to the 1997 budget.
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By:
Approved by
By:
Requested by Department of:
Fublic Works
gy _ — ( ""
Form Appr d b C' Atto y
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�y"
Approved by ?+tayor for Submission to Council
By: �
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Revised Budeet
$80,750
$0
�80
Adopted by Council: Date �.�9�
1
Adoption Certified by Council Secretary
DEPARTMENT/OFFICHCOUNqL DATE INiT1A7ED � ` '� � `�
Public Works sn�9� GREEN SHEET NO. 3 2219
CONTACT PERSON & PHONE �N ATE INI77AUDATE
EPARTMENT�IRECTOR Q CfiYCqUNCIL
Thomas J. Eggum 266-6099 � B � �� cm nnoaNev O pTV CLERK
MU5CBE�NCAUNGIIAGEN�ABY(OA"fE) � ❑q BU�GEfOFFICE � FINPNCEAIX`,pUNi7NG
O MAVOFi(OR ASSI5TAfdn ❑
TOTAL � OF SIGNATURE PAGES � �Ct1p pLL LOCp7pNg Fpq SIqNp7Up� ❑j �����2 DEPARiMINT ACCOU
ACfION pEQUESiED
Approve the attached resolu6on setting $191,000 for Wabasha Initiative and Improvement
RECOMMENDATONS:Appmve (A1 w Reject(R1 ppi$ONAL SERVICE CONiRACTS MUST ANSWER THE FOLLOWING �UESTIONS:
_ PIANNING COMMISSION _ qVIL SEAVICE COMMI$$ION �, Has this person/firtn ever worked untler a coMrac[ for ihis tlepartrnent?
CIB CAMM�rfFE YES NO
Srn� 2. Has this persoNfim� ever been a ciry employee?
— YES NO
_ DISTAICT CAUNCIL _ 3. Do&S this pelSONfifrtl POSSE55 a sldll no[ nortn211
y possessed by any curreM ciry employee?
SUPPORTSWHICHCOUNCILOBJECiIVE? YES NO
Explain all yes answers on Separate sheet and attazh W green sheet
INITIATING PROBLEM, ISSUE, OPPORNNITY (WHO, WHAT, WHEN, WFiERE, WHY):
There is a continuing desue on the part of downtown leaders to improve the appearance and funcfion of Wabasha Street. We aze pursuing
short term improvements again this summer that are intended to encourage more activity in the future. Last year's program generated
interest from several downtown organizations and small businesses along the street. This year we will continue to woik with shop owners
to obtain their support for improvemenu.
ADVAPSTAGES if APPROVE�:
Increase confidence of business owners and customers, improve appeazance of Wabasha Street and increase pedeshian acdvity. This
summer's work will transiuon into the longer term improvements being pursued for the World Trade Center, Capitol Centre Piaza, the
Lawson Block and the Radisson Hotel.
��tV£� ?� �. �' �- � ,. � `,.
JUN 101997 _��:_a`�`�:�
J��'J � ? 1�9`t
DISADVANTAGES IF APPROVED:
None ���� ���.�����
Ct1U11G€! ..�.��t�t1 ��d'
JUN 1 � `���� �
_—__�-..0
DISADVANTA6ES IF NOT APPROVED:
The momenhun initiated last year will be lost. The smailer scale inierests along Wabasha Street will not be pursued in an organized way.
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TOTALAMOUMOFiRANSACT10N$ Q7qt 0(1f1 COS7/pEVENUEBUDGE7ED(CIRCLEONE) YES NO
FUNDING SOURCE AC7IVITY NUMBER Various
FlNANqAL INFORMATION: (EXPLAIN)
DEPARTMENI' OF PUBLIC WORKS
Sracy M. Becker, Director
ThomasT. Eggum, Ciry Engineer � � � � /_ �
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CITY OF SAINT PAUL
Norm Coleman, Mayor
TO: Council President, David Thune
Councilmember Bobbi Megard
Councilmember Jerry Blakey
Councilmember Mike Harris
Counciimember Joe Cotiins
Councilmember Dan Bostrom
Counciimember Gladys Morton
600CityHa[lAnnex Telephone:612-266-6070
Saint Pauf, MN 55102 Facsimite: 612-292-7857
FROM: Tom Eqgum ��_
DATE: July 9, 1997
rr+yd/E
66099
SUBJECT: Wabasha Initiative 1997 Budget ,t7�j?�/ � Z$
At the City Council's June 25th meeting, the resolution for funding the Wabasha lnitiative for
1997 was presented and tabled for two weeks to allow staff to respond to questions. This
report is intended to answer those questions.
1996 Accomplishments: Attached is a year end report prepared that explains what was
done, who was invoived, what the resuits were. Our purpose was to take many quick, non-
capital actions in order to change the appearance of the street, iYs attractiveness to
pedestrians and to change the attitudes of pedestrians and shop owners about the future
prospects of the street. We reduced the number of traffic lanes, added a full lane of on-street
parking, improved street lighting, added the first marked bicycle lane, experimented with
painted pedestrian bumpouts at intersections, instailed street furniture, including sidewalk
cafe furniture, plants, flowers and banners encouraged Dayton's and others to improve their
display windows, exp{ained and offered c+ty services to smail businesses along the street,
reestablished noon time entertainment for the first time in two years and coordinated with
other events and promotions including Taste of Minnesota, Downtown Trolley service,
Farmer's Market, RiverFeast, the BOMA tenant appreciation street party, the weekend
Ciassic Car Show and STAR grants.
The resufts are a cleaner, more interesting Wabasha Street--despite many problems still to
overcome. We've been told that the street looks more active, busier and more inviting than it
has for many years.
1997 Program:
We intend to continue with the improvements. We wifl experiment with different pedestrian
bumpout protections, add new banners, expand the plantings to inciude nearby private
Responsive Services • Quatiry Facilities • Emp[ayee Pride
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City Councilmembers
July 9, 1997
Page 2
properties such as Ecolab (privately funded), extend Farmer's Market hours, more than
double the size of the Classic Car event and expand noon time entertainment from two to
four days a week. Volunteer services continue from the members of the Ross Group,
business owners along Wabasha, artists and architects. Strong support continues from the
Saint Paul Convention and Visitors Bureau. City departments actively contributing include `
Public Works, Police, Parks, PED and fhe Citizen Service Office.
Our 1998 budget includes $5�,000 earmarked for contributions from staff in the Citizen
Service Office, It includes ffie extensive customer survey work pfanned for the next few
weeks covering the response of businesses, large private companies in the area and
pedestrians to our work. The banners have been funded by the Citizen Service Office. 7his
year they wil( perform additional intercept studies to determine what works and what doesn't.
They will also continue to do promofion and markefing for Classic Cars and led the
coordination wifh ail other events this summer.
$51,000 is proposed for police services related to the Classic Car events on Fridays and
Saturdays during the summer. Police Reserves will volunteer 1326 hours in 1997. In
addition, Explorer Scouts will volunteer 884 hours. This is a total of 2210 hours of volunteer
police fime. Classic Car Club members volunteered over 3Q0 hours of time last year. We
expect this will increase this year.
This is an extremely popular event. Last year we typically had i 75 fo 200 classic cars shown
each weekend evening. So far this year 350 to 400 classic cars have been displayed each
weekend evening covering double the street area. Typical evening attendance has been
3000-3500. Part of the attraction is the `safe' feeling that we provide--at night, downtown.
This is due to the strong police presence.
On two Friday evenings this summer, tfie Capifai Cify Partnership and vendors are
sponsoring (i.e., they are funding) major events on Seventh Place concurrent with the Classic �`
Car show. Restaurants in the area reported much greafer business during the first event.
On a related matter, on Friday and Saturday nights from 6:30 p.m. to midnight, police are
providing additional patrol service on University Avenue from Snelling Avenue to Prior
Avenue. This is done through reassignment of officers--without overtime. Each weekend
night, five to six squad cars, staffed by five to nine officers, are assigned.
if you have further questions, Chief Bill Finney, Tony Harris from the Citizen Service Office
and 1 wiU be available at the July 9 Council Meeting. 1 ask your suppoK for this program to
continue our work to reestablish Wabasha Street as Downtown's Main Street.
/jfc
INTER-DEPARTMENTAL MEMO
CITY OF SAINT PAUL
Norm Coleman, Ma}�o�
TO: Joe Reid
Budget Director
FROM: Rafic Chehouri r�,�
Project Manager
Tom Eggum l
City Engineer
DATE:
SUBJECT:
January i7, 1997
1997 Wabasha Initiative
You asked for information on 1996 performance, specifically budget spending and
what we need for i 987. That's included in this report.
1996 Wabasha lnitiative
The attached report titled, "The 1996 Wabasha Initiative" explains the program, who
participated and what was accomplished. For a quick read, the last three pages
provide thumbnail descriptions of the 21 activities and projects comprising the
Wabasha initiative. Also attached is the resolution which set up the 1996 budget for
Wabasha.
You asked how much of this money remained unspent at the end of the year.
Basically the money was assigned to four different departments; Parks and
Recreation, Planning and Economic Development and License Inspection and
Environmentai Protection along with Pubiic Works. Pubfic Works, PED and Parks
spent the money allocated. Actually they spent beyond that; other budgets picked up
the additional cost. LIEP was less active than expected. I've talked to Bob Kessler.
We are preparing the paperwork to return the unspent money to the main Public
Works wabasha fund. I expect this will be in the neighborhood of �8,000.
1997 Proposed Initiative
Over the past three months we have been developing our program fior 1997. A
summary entit(ed, "The 1996 Wabasha Initiative" is attached and indicates the areas
that we expect to provide services. The 1997 City budget necessary for this is
attached. -
Responsive Services
• QualiryFaciliries � •
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DEPARTMENT OF PUBLIC WORKS n �
Stacy M. Becker, Director � � � / �
Emp[oyee Pride
Listed separately are the expenses for continuing and expanding the Classic Cars on
Wabasha Street event for 1997. I lisf this separately because, (1) of it's high cost
relative to the rest of the Wabasha Initiative budget and, (2) the intent (or at least our
hope) that pieces oP this will be funded from other than city funds. This is under
discussion and far from resolved. it does make sense that the Capitoi City
Partnership, fhe Riverfront Corporation and/or the Classic Car group itself, cover a ,
portion of these expenses.
Early in our 1997 program planning, we talked about whether ihe Initiative ought to be
extended another year. The overwhelming conciusion was that the longer term
improvements that are being discussed, planned and promised for the Wabasha area
(e.g., the $43 miliion Worid Trade Center renovation; the rebuilding of the McDonald's
block and the implementation of the Downtown Riverfront Development Framework)
will either not start early in 1997 or won't start until after 1997. We need to keep the
momentum, the interest, the confidence in what is happening in this area building.
With relatively modest amounfs of city invesiments, we've leveraged many other
activities. The current feeling about the Wabasha are of a Downtown is very positive.
We are even starting to win over some of the very skeptical, even cynical, shop
owners/ proprietors/business folks along the street.
Also inciuded is a request from Tony Harris of the Mayor's Office for $50,000 for
needed promotionai initiatives in and around the Wabasha area. Tony's work was
hindered last year due to lack of funding. As he plans it, this money would be
leveraged with others, funds like the Capitoi City Partnership, to promote existing
events and initiate additionai ones including the Wa6asha Market concept which is a
public/private initiative which will parallel the Wabasha Initiative. They'll be mutually
supporting.
TJE/es
Attachments: The 1996 Wabasha Initiative
Tfie 1996 Wabasha Initiative Budget Resolufion
The 1997 Wabasha Initiative
1997 Wabasha Initiative Budget
Classic Cars on Wabasha Budget
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The 1996 �Vabasha Initiative
During the summer of 1996, Saint Paul began work to tum Wabasha Street back into Main Street.
The purpose of this report is to describe what was attemp[ed, what was accomplished and what's
goin; to happen in the future. Those who helped and those with an interest in Wabasha need to
know about the pro�ress.
There has been a stron� desire on the part of Mayor Coleman and many other city leaders to make
the changes necessary for a successful Downtown. Wabasha Street performs a critical role in the
redevelopment of Downtown. While Wabasha Street has many strengths, it is also a symbol of
the detenoration of Downtown. There have been repeated attempts to unprove Wabasha over the
years. Most recently, last summer, 1995, the Ross Group invested their own resources in
decorating empty storefronts and installing plan[er boxes and flowers alona the street. �•
Our approach with the 1996 summer initiadve was to identify a series of improvements that could
be made quickly and relatively inexpensively to �enerate enthusiasm and hopefully lead to lon�er-
term commitment to improving Wabasha Street and Downtown and to tie into other lon�er-term
initiatives. Our plan was to see what worked, takin� small steps and hopefuliy zeaching a criticai
mass.
Utilizing a small amount of redirected City budget funds, we first retained Project for Public
Spaces — Fred Kent and Kathy Madden — to meet with us for [wo days to identify chan�es that
could be quickly made. They reviewed the whole length of the street from Kellogg to the freeway
wi[h City staff, took many pictures, developed slides of Wabasha juxtaposed with what has been
done in other cities with similar situations and heiped prepare a list of activities that could a11 be
implemented in a short period of time. Public Works led the effort with a kick-off ineeting in the
basement of EcoLab, a local, civic-minded corporation headquartered on Wabasha Street. This
first meeting led to weekly meetin�s open to all, but with a core of dependable participants. The
names of all participants are attached. The original list of projects is also attached.
The Wabasha Initiative team combined with an effort by the World Trade Center's management
company, Koll, to improve retail in the World Trade Center through a summer lona promotion.
Mayor Coleman attended all weekly meetin�s. His new Director of Mazketin�, Tony Harris, co-
lead the Initiative with Rafic Chehouri from Public Works. The project was noc organized on
conventional governmen[ lines. Activities that were undertaken depended on the willingness of
volunteers — private individuals and groups — to take on unusual projects typically as extra worlc
and a bit risky.
The following list of items were accomplished over the summer:
1. Street furniture, plants, flowers and banners
2. World Trade Center Retail Promotion Coordinauon
3. Capital City Partnership
4. Public Space Programming
5. Traffic Lane Changes, Parking Additions & Street Li�hting Improvement
6. Taste of Minnesota
7. Downtown Trolley
8. Downtown Summer Pazking Promotion
9. Sidewalk Cafe Furniture
10. Farmer's Mazket
11. Dayton's Display Windows and Storefront Appearance
12. Other Storefront Windows
13. Small Business Assistance
14. Tie-In to Star Grants
15. Coordinated Marketing
16. Wabasha Initiative Storefront Office
17. Downtown River Corridor Development Framework Chazette
18. Weekend Classic Caz Show
19. Tenant Appreciation Street Parry
20. RiverFeast
21. Wabasha Bridge Reconstruction
A description for each of these is attached. We accomplished more and different projects than we ;
expecced. Comments made to team members indicate increasing feelings of interest and
hopefulness about the future of Wabasha Sueet. Other related activities aze underway. The team
intends to continue the Initiative throughout the fall and winter, and preparing a more ageressive
schedule of activities for the next summer season. Eariy this fall, we']] be taking pedestrian counts
as part of [he annuai skyway pedestrian countings. We aze extending this process [o the street
level at various points alon� Wabasha.
`Ve encountered obstacles. It was diffcult getting interested bu[ busy people to take on yet another
task. There was �eneral cynicism and suspicion from business owners. This no doubt looked
Iike one more naive and short-lived effort. Attempts to organize business owners and get them
involved have brought a few recruits slowly over the summer. Many remain apathetic.
What's next? Immediately, the City is presenting the Smithsonian InsTitution's 150th Anniversary
traveling display downtown from October 16 - November 14. Many storefront windows have
been painted and decorated, givin� the area a much needed face-1i8.
The team is now preparing its pr a°rarn for [he remainder of the year and 1997. Among the goals
aze to fit into the longer range plans for Wabasha. These include the City's Downtown River
Corridor Development Framework, the Saint PauI Foundation's report, "Strengthening Vitality
West of Wabasha"; Dick Broeker's work on Downtown Development Campaign Statement and
the CapitolRiver CounciUPublic Art Saint PauPs Downtown Placemaking Project.
Recendy, the team divided into four working committees: Marketing, Planning and Operations,
Programnung and Aesthetics. The whote team continues to meet weekly.
With minimal ciry expenditure of cash, a lot of enthusiasm and hard work on the part of ciry staff, �
downtown groups and leaders, and business owners, we made significant changes on Wabasha
Street. Many of the activities happened and finished. Others will eventually end also. What's left
is the feeling that Wabasha can be permanently improved. Present and future proposals will now
look much more credible as they aze implemented.
2
�r�_��'Y
Attachment I- Wabasha Initiative Participants
This is a list of all individuals who attended the Kick-Off Meeting or asked to be included in the
Initiative.
Participant Name
Mayor Norm Coleman
tlrt Ychiel
3ohn Rupp
Bob Geurs
Randy Geller
Pam Wheelock
Ron Maddox
John Labosky
Rafic Chehouri
Lucy Thompson
Don Sobania
Margot Fehrenbacher
Jim �ller
Alan Bloom
Mary Nelson
Patty Brand
7ohn Clinger
Cindy Pugh
Michael Monahan
Amy Filice
Ellen Brown
Bob Piram
Sherman Rutzick
Heidi Peper
Eileen McMahon
Tony Harris
David Block
Paul Adelmann
Pacrick Seeb
Pat West
Pat Hart
Bill Buth
Dick Broeker
Patti Marquardt
Mike HIassen
Wayne D. Kuykendall
Lee Koch
Bob Kessler
Gary Pechmann
Ruth Blackman
John Manillo
Firm or Institution
City of Saint Paul '
Frauenshuh Mgmt Co.
(Capital Centre)
Coznmonwealth Properties
City - Planning & Economic Development
Victory Pazkin�
City - Planning & Economic Development
Ideas = Resulu
Capital City Partnership
Ciry - Public Works
City - Planning & Economic Development
City - Public Works
City - PED - Special Projects
Capital-River-Council
Kolt
Capital-River-Council
Fazmers' Mazket
St. Paul Post Newspaper
Dayton's Department Store
Ecolab Corporation
City - Planning & Economic Developmen[
Wabasha West Project-Saint Paul
Foundauon
City - Parks & RecreaCion
Sherman Rutzick Assoc.
Saint Paul Convention & Visitors Bureau
Saint Paul Convention & Visitors Bureau
Mayor's Office
Saint Paul Companies
Mayor's Office
Saint Paul Riverfron[ Corp.
Ross Group
Ross Group
Saint Paul Building Owners and Managers
Association
Saint Paul Riverfront Corporation
Mayor's Office
City - Public Works
Frauenshuh
Capital City Partnership
City - Licensmg, Tnspecaon &
Environmental Protection
Ciry - Licensing, Inspecuon &
Environmental Protection
Ciry Walk Condominiums
Applebaum Bldg.
3
7oanie Stephen
Tom Marver
Paui Mandeli
Wendy Hamilton
David Eijadi
Rick Hauser
Karen Rodrick
Galtier-Rondo
172 E. 6th S. #1603
CAAPB - Capital Area Architecture and
Planning Board
Building Owner �
Archi[ect
Artist
Architect - Toltz, King, Duval & Anderson
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B - Regular Contributors
The Wabasha Initiative Team met weekly over the summer. The followina individuals were
regular attendees:
R�c Chehouri Public Works
Tony Harris Mayor Coleman's Office
Tom E aoURl Public Works
Heidi Peper Saint Paul Visi[or & Convention Bureau
Ron Maddox PED Consultant
Lucy Thompson PED Planning Division
Randy Geller Victory and Garrick Ramps
Lee Koch Capital City Partnership
Wendy Hamilton Owner - McDonald's Building
Lisa McGuinn Police Department
Mazgot Fehrenbacher PED ArchitecC/Project Manager
Maureen Watson Mana�er, Parks and Recreation Division
Patty Brandt Manager, Farmer's Market
C - Committee Structure
Marketing Comrnittee Chair: Tony Harris
Programming Comrnittee Chair: Maureen Watson
Aesthetics Committee Chair: Heidi Peper
Operations and Planning Chair: Tom Eggum
5
A. Wabasha Streei Tr�c Modifications
B. Osbome Plaza fumiture and activities
C. Immediate Reuse of Wabasha Court
D. New activity and improvements in front of Dayton's
E. More activiry at 7th Place Mall
F. Hamm Plaza activity
G. World Trade Center street windows
H. 7th Street intersection improvements
I. Schubert Buildina - Wabasha block face
J. Science Museum Plaza
K. Science Museum Pazk
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q�-7G�
ATTACHMENT D
Work Done As Part of the Wabasha Initiative
1. Street fumiture �lants flowers and banners - Throu�h a combination of public and private
funding and donated work, hangin� plants, potted plants, flowers, bushes, small trees and
benches were purchased and placed along Wabasha. The four skyways crossina Wabasha, often
described as a threat to life on the street, at least provided terrific billboards for oversized banners
promoting Wabasha activities. Existing banners on street li�ht poles continue to be used to
promote other events Downtown — and add a festive appeazance.
2. World Trade Center Retail Promotion Coordination - Coincidentally with the Wabasha
Initiative, Koll, the new managing agent for the World Trade Center, started a macketinQ program.
They committed to spend $125,000 during 1996 to promo[e retail directly in the World Trade
Center and related activity along Wabasha. As part of their work, they opened additional street
fronc windows for display of inerchandise. In November, Koll announced a�45 znillion
investment in WTC and Town Square facilities, to start in July, 1997.
3. Capital Citv Partnershio - Several months before the initiative, greater Saint Paul CEO's
organized and committed to support downtown and riverfront development, creatin� the Capital
City Partnership, headed by John Labosky. Their director of marketing, Lee Koch, was assigned
to work with the Initiative throughout the summer.
4. Public Space Prosrammina - Prior to 1996, there had been no publicly provided entertainment
or programming at all alon� Wabasha for two years. Pazks and Recreation contracted for a
summer's worth of programming at Osborne Plaza, 7th Place, Rice Park and Kello;g Mall Pazk.
5. Traffic Lane Chan�es Parkin� Additions and Street Lightin� Improvement - Public Works
studied the traffic pattems along Wabasha, then reduced the number of uaffic lanes from three to
two, converted the third lane to additional metered parking, in effect doubling the available on-
street pazking between Kellogg Boulevard and Seventh Street. The historic street lights were
converted to much bri�hter, more energy efficient high pressure sodium.
6. Taste of Minnesota - On the 7uly 4th weekend the annual Taste of Minnesota covered the
Capital grounds at the north end of Wabasha Street. A difference [his year was that Downtown
and the Wabasha initiative were also co-promoted alon� with the Taste event. �
7. Downtown Trollev - As part of the Initiative and the Taste of Minnesota, a new trolley route
along Wabasha to the Capitol served that area during the Taste of Minnesota and for six summer
weekends after the event.
8. Downtown Summer Parkina Promotion -This, along with the previous two effores, helped
bring Taste of Minnesota people down along Wabasha for parking bargains, providing free
weekend puking for up to two hours at public parking meters and public parking ramps, and three
hours at Dayton's and World Trade Center ramps.
9. Sidewalk Cafe Furniture - Restaurant and bars alon� the street were invited to install tables and
chairs on their front public sidewalk. LIEP encouraged this with a user-friendly process. The
new Blue Neon Cafe, the new Venetian Inn Deli/Subway Sandwiches and Shannon Kelley's
joined Bruegger's in having the sidewalk cafe service along the street.
7
10. Fazmer's Market - The Market has been on 7th Place since 1989. They expanded io two days
in 1994. Both Dayton's and the Saint Paul Companies have indica[ed a willin�ness for this to
expand across both Wabasha Street and St_ Peter Sireet as the market grows.
11. Dayton's Display Windows and Storefront A�pearance - Dayton's worked with Parks and
Public Works to install flower planters and benches at their main doorways on `�abasha Street,
opened up two additional display windows and added artwork to the windows that remained
mirrored.
12. Other Storefront Windows - The most dramatic change was the radish photograph now
covering the Wabasha windows of the Applebaum's store. Also, as part of the Smithsonian
exhibit, other empry storefroat windows received facelifts with artwork re�ated to the Smithsonian.
13. Small Business Assistance - City departments, Public Works, PED and LIEP worked
to�ether to offer combined services to the businesses and owners along Wabasha. One street-wide
information meeting was set up in Au�ust. Another, a breakfast with the Mayor, was held in
October.
14. Tie-In to Star Grants - Bruegger's received approval for a project that would add outdoor
tables and chairs on 7[h Place for their business. Three other STAR Grants were approved for the
Rice Park azea (the HilI Reference and Main Library, Rice Pazk and Landmazk Center), to provide
a more enticing ni�ht connecrion between Wabasha, the Civic Center and [he new Minnesota
Science Museum. The Aesthetics Coznmi[tee will inform atl basinesses along Wabasha of the
process for applyinb for 1997 STAR Grants.
15. Coordinated Marketino - The Capital City Partnership; the Saint Paul Visitors and Conven[ion
Bureau; the Mayor's Office and others have been workin� together to promote events in a more
coordinated way. The Convention Bureau, for example, informs convention visitors of events
and opporcunities along Wabasha.
16. Wabasha Initiative Storefront Office - To provide programs along Wabasha Street the
Initiative teams meet in the oId WCCO office at the comer of Wabasha and 4th Streets. The main
purpose of the weekly meetings during the summer was to keep the interest up, give everyone a
chance to talk with the Mayor abou[ what's happenin� on Wabasha and view the Iatest
accomplishments. The main purpose of fall meetings has been to review the summer and plan for
next year.
17. Downtown River Corridor Development Framework Charette - One part of the City's long
term planning for powntown was directed specifically at Wabasha Street. It generated additional
interest in the summer work and helped tie the summer work into thelonger-term planning. It's
expected that the Framework will be completed in early 1997.
18. Weekend Classic Car Show - During 7uly, Police Chief Biil Finney, a classic car buff,
offered to facilitate a move of the weekend gathering of the classic car club in Saint Paul. For
many years this has been growing as a family event on Ilniversity Avenue at Porky's Drive-In. .
Some of the more family-oriented folks became concerned about newer `muscle' cars with
irresponsible drivers rrrised in with the classic cars. The bottom line was, each Friday and
Saturday night during the summer, four blocks of Wabasha Street were closed off to all but pre-
1965 cars. This has become a prime event Downtown on weekends.
E:3
�� - `�L�
19. Tenant A�preciation Street Partv - The Saint Paul Building Owners and Manaoers
Association sponsored the first annual pizza party for downtown tenants. One block of Wabasha
Street between Sth and 6th S[reets, at Osborne Plaza, was closed for a noon hour parry. IPs
estimated that 4,000 attended with 7,000 pieces of pizza, 4,000 cans of pop.
20. River Feast - The annual Rib Buddies event which raises funds for the Great American
History Theater, was scheduled for the Kellogg Mall at the south end of Wabasha Street. Public
Works ciosed off portions of Kellogg Boulevazd, for the first time in recent his[ory for this four
day long event. It included a classic caz competition on Wabasha Street.
21. Wabasha Bridae Reconstruction - Just prior to the beginning of the summer initiative, the 100
yeaz old Wabasha Bridge was closed and demolished, and construction began on a new bridge,
expected to open at the end of 1997. The bridge demoliaon ceremonies and the work on the
bridge is being documented by the Public Works Department, the Ciry Cable Office and Channel
2, the local public television station. This added interest to Wabasha throu�hout the summer.
TJE/es
E
Council File # `_` ��b O
Greea Sheet � 32219
ORIv���,��,�
Presented By
Referred By
RESOLUTION
I�VT�AUL, MiNNESOTA
.�
Commi.ttee: Date
1 Whereas ,'�he Mayor p uant Section 10A71 of the Charter of the City o£ Saint Paul, does certify that there
2 aze available for appropriation total revenues in excess of those estimated in the 1997 budget; and
3
4 Whereas , Councii File 277510, dated October 1, 1981, did establish certain Special Fund Policies; and
5
6
8
9
10
ll
�
13
14
15
16
17
18
19
Whereas , The Wabasha Street, due to its location and history, performs a critical function as Saint Paul's
Main Street, as faz as retail shops, entertainment, and offices, and as a connection to the State Capitol, the
riverfront, the Riverview industrial area, the Cit�s Hispanic business district and the West Side; and
Whereas , Wabasha Street in recent years while functioning adequately for traffic purposes has added little to /
the success of Downtown atherwise; and
Whereas , The Mayor and City Council desire to improve the appearance and function of Wabasha Street as
Downtown's main street continuing the work done last summer ; and
R'hereas , Public Works, with strong support from other City departments and the private sector, has begun
an initiative to focus attention on several improvements along Wabasha Street this summer, including
traffac flow, pazking, lighting, entertainment, building front improvements and retail promotion; and
20 R'hereas , Changes along Wabasha Street involve improvements in the right-of-way early this summer that
21 were not planned for in the 1997 budget; and
2Z
�
2n
25
26
`yl
�
�
�
31
�
33
34
�
36
�
�
a"9
40
41
42
43
Whereas , The Mayot recommends that the following additions be made to the 1997 budget:
Financin� Plan Current Budeet C an e Revised Budeet
001 General Fund
9830 Use of Fund Balance $191,000 $191,000
All other Financing the Same 003 516 0 003 516
Total Financing Pian $8,003,516 $191,000 $8,194,516
Spending Plan
Pazks and Recreation
001-03100-055817ansfer to Spee Revenue
Current Budget
�
Chanee
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Revised Budget
S. ►��
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.,
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.
..
.:
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.:
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Police Operations
001-04100-0141 Overtime
001-04100-0439 Fringe Benefits
Citizen's Service Office
001-00252-0219 Fees-Other Prof. Services
Page 2 of 3
�793,103 $38,330
�7,195,&38 �12,670
�14,575 �50,000
� �,�
�0 �47,000
� 15 000
$8,003,516 $191,000
� �,�
Planning & Economic Development
001-06000-0567 Transfer to Internal Service Fund
Public Works
001-02000-0565 Transfer to Capital Projects Fund
001-02000-0567 Transfer to Internal Service Fund
Total Spending Plan
Financinff Plan
126 Planning & Economic Development
7299 Transfer from General Fund
All other Financing the Same
Total Financing Plan
Snendin Plan
126-36010-011l Full Time Permanent
126-36010-0439 FYinge Benefits
126-36020-011l F�.ill �Yme Permanent
126-36020-0439 Fringe Benefits
All other Spending the Same
Total b�ending Plan
Financinff Plan
205 Public Works Engineering Fund
7299 Transfer from General F`und
All other Financing the Same
Total Financing Plan
SaendinQ Plan
205-12160-011l Ft�ll Time Permanent
205-12160-0439 Fringe Benefits
All other Spending the Same
Total Spending Plan
Financing Plan
C96 -25110-7299 Trf from General F4�nd
All other Financing the Same
Total Financing Plan
$663 $1,171
$271,055 $329
$638,715 �1,171
�235,541 �329
6 091556 �
$7,900,507 $3,000
Current Bud�et Chanee
$0 $15,000
901414 �
$4,901,414 $15,000
Current Budeet
$280,211
�91,878
529 325
$4,901,414
Gtiirrent Budeet
$33,750
�O
$33,750
ChanQe
$11,712
�,�
$Q
$15,000
Chanee
$47,000
�
$47,000
°�'l -rl ��!
�831,433
�7,208,508
�64,575
$3,000
�47,000
15 D00
$8,194,516
$3
$664,811
$271,384
$639,586
�235,870
091556
$7,903,507
Revised Budeet
$15,000
901414
$4,916,414
Revised Budeet
�291,923
$95,166
529 325
T�4,916,414
Revised Budeet
$80,750
�
�80,750
°1� -'l�S!
Page 3 of 3
93 Snending Plan Current Bud�et
94 C96-2S110-078400000 North Wabasha St. Improv $33,750
�i All other Spending the Same �
96 Total Spending Pian �33,750
97
�
99 Financing Plan
100 325 Special Services
101 325-23141-7299 Transfer from General Fund $0
102 All other ESnancing the Same 162 454
103 Total Financing Plan �162,454
104
105
106
107
108
109
110
111
112
113
Sgending Plan
325-23141-0132 Not Certified/i'emp. Seasonal
325-23141-0219 Fees-Other I'rof Services
325-23141-0439 Fringe Benefits
325-23141-0848 Other Spec. Equipment
All other Spending the Same
Total Spending Plan
�
$30,000
$�,�
�
119 971
$162,454
Lhan�e
�47,000
�0
$'17,000
; ���
�
t�
�7,280
$14,500
$720
$2,500
�
$25,000
�25,000
162 454
$187,454
�7,280
�44,500
$13,203
$2,500
119 971
$187,454
114 Now, therefore, be it Resolved , That the City Council adopts the above additions to the 1997 budget.
115
116
117
i1s
119
120
121
122
123
�1 v v
By:
Approved by
By:
Requested by Department of:
Fublic Works
gy _ — ( ""
Form Appr d b C' Atto y
i
�y"
Approved by ?+tayor for Submission to Council
By: �
�
Revised Budeet
$80,750
$0
�80
Adopted by Council: Date �.�9�
1
Adoption Certified by Council Secretary
DEPARTMENT/OFFICHCOUNqL DATE INiT1A7ED � ` '� � `�
Public Works sn�9� GREEN SHEET NO. 3 2219
CONTACT PERSON & PHONE �N ATE INI77AUDATE
EPARTMENT�IRECTOR Q CfiYCqUNCIL
Thomas J. Eggum 266-6099 � B � �� cm nnoaNev O pTV CLERK
MU5CBE�NCAUNGIIAGEN�ABY(OA"fE) � ❑q BU�GEfOFFICE � FINPNCEAIX`,pUNi7NG
O MAVOFi(OR ASSI5TAfdn ❑
TOTAL � OF SIGNATURE PAGES � �Ct1p pLL LOCp7pNg Fpq SIqNp7Up� ❑j �����2 DEPARiMINT ACCOU
ACfION pEQUESiED
Approve the attached resolu6on setting $191,000 for Wabasha Initiative and Improvement
RECOMMENDATONS:Appmve (A1 w Reject(R1 ppi$ONAL SERVICE CONiRACTS MUST ANSWER THE FOLLOWING �UESTIONS:
_ PIANNING COMMISSION _ qVIL SEAVICE COMMI$$ION �, Has this person/firtn ever worked untler a coMrac[ for ihis tlepartrnent?
CIB CAMM�rfFE YES NO
Srn� 2. Has this persoNfim� ever been a ciry employee?
— YES NO
_ DISTAICT CAUNCIL _ 3. Do&S this pelSONfifrtl POSSE55 a sldll no[ nortn211
y possessed by any curreM ciry employee?
SUPPORTSWHICHCOUNCILOBJECiIVE? YES NO
Explain all yes answers on Separate sheet and attazh W green sheet
INITIATING PROBLEM, ISSUE, OPPORNNITY (WHO, WHAT, WHEN, WFiERE, WHY):
There is a continuing desue on the part of downtown leaders to improve the appearance and funcfion of Wabasha Street. We aze pursuing
short term improvements again this summer that are intended to encourage more activity in the future. Last year's program generated
interest from several downtown organizations and small businesses along the street. This year we will continue to woik with shop owners
to obtain their support for improvemenu.
ADVAPSTAGES if APPROVE�:
Increase confidence of business owners and customers, improve appeazance of Wabasha Street and increase pedeshian acdvity. This
summer's work will transiuon into the longer term improvements being pursued for the World Trade Center, Capitol Centre Piaza, the
Lawson Block and the Radisson Hotel.
��tV£� ?� �. �' �- � ,. � `,.
JUN 101997 _��:_a`�`�:�
J��'J � ? 1�9`t
DISADVANTAGES IF APPROVED:
None ���� ���.�����
Ct1U11G€! ..�.��t�t1 ��d'
JUN 1 � `���� �
_—__�-..0
DISADVANTA6ES IF NOT APPROVED:
The momenhun initiated last year will be lost. The smailer scale inierests along Wabasha Street will not be pursued in an organized way.
��
TOTALAMOUMOFiRANSACT10N$ Q7qt 0(1f1 COS7/pEVENUEBUDGE7ED(CIRCLEONE) YES NO
FUNDING SOURCE AC7IVITY NUMBER Various
FlNANqAL INFORMATION: (EXPLAIN)
DEPARTMENI' OF PUBLIC WORKS
Sracy M. Becker, Director
ThomasT. Eggum, Ciry Engineer � � � � /_ �
v
CITY OF SAINT PAUL
Norm Coleman, Mayor
TO: Council President, David Thune
Councilmember Bobbi Megard
Councilmember Jerry Blakey
Councilmember Mike Harris
Counciimember Joe Cotiins
Councilmember Dan Bostrom
Counciimember Gladys Morton
600CityHa[lAnnex Telephone:612-266-6070
Saint Pauf, MN 55102 Facsimite: 612-292-7857
FROM: Tom Eqgum ��_
DATE: July 9, 1997
rr+yd/E
66099
SUBJECT: Wabasha Initiative 1997 Budget ,t7�j?�/ � Z$
At the City Council's June 25th meeting, the resolution for funding the Wabasha lnitiative for
1997 was presented and tabled for two weeks to allow staff to respond to questions. This
report is intended to answer those questions.
1996 Accomplishments: Attached is a year end report prepared that explains what was
done, who was invoived, what the resuits were. Our purpose was to take many quick, non-
capital actions in order to change the appearance of the street, iYs attractiveness to
pedestrians and to change the attitudes of pedestrians and shop owners about the future
prospects of the street. We reduced the number of traffic lanes, added a full lane of on-street
parking, improved street lighting, added the first marked bicycle lane, experimented with
painted pedestrian bumpouts at intersections, instailed street furniture, including sidewalk
cafe furniture, plants, flowers and banners encouraged Dayton's and others to improve their
display windows, exp{ained and offered c+ty services to smail businesses along the street,
reestablished noon time entertainment for the first time in two years and coordinated with
other events and promotions including Taste of Minnesota, Downtown Trolley service,
Farmer's Market, RiverFeast, the BOMA tenant appreciation street party, the weekend
Ciassic Car Show and STAR grants.
The resufts are a cleaner, more interesting Wabasha Street--despite many problems still to
overcome. We've been told that the street looks more active, busier and more inviting than it
has for many years.
1997 Program:
We intend to continue with the improvements. We wifl experiment with different pedestrian
bumpout protections, add new banners, expand the plantings to inciude nearby private
Responsive Services • Quatiry Facilities • Emp[ayee Pride
�
City Councilmembers
July 9, 1997
Page 2
properties such as Ecolab (privately funded), extend Farmer's Market hours, more than
double the size of the Classic Car event and expand noon time entertainment from two to
four days a week. Volunteer services continue from the members of the Ross Group,
business owners along Wabasha, artists and architects. Strong support continues from the
Saint Paul Convention and Visitors Bureau. City departments actively contributing include `
Public Works, Police, Parks, PED and fhe Citizen Service Office.
Our 1998 budget includes $5�,000 earmarked for contributions from staff in the Citizen
Service Office, It includes ffie extensive customer survey work pfanned for the next few
weeks covering the response of businesses, large private companies in the area and
pedestrians to our work. The banners have been funded by the Citizen Service Office. 7his
year they wil( perform additional intercept studies to determine what works and what doesn't.
They will also continue to do promofion and markefing for Classic Cars and led the
coordination wifh ail other events this summer.
$51,000 is proposed for police services related to the Classic Car events on Fridays and
Saturdays during the summer. Police Reserves will volunteer 1326 hours in 1997. In
addition, Explorer Scouts will volunteer 884 hours. This is a total of 2210 hours of volunteer
police fime. Classic Car Club members volunteered over 3Q0 hours of time last year. We
expect this will increase this year.
This is an extremely popular event. Last year we typically had i 75 fo 200 classic cars shown
each weekend evening. So far this year 350 to 400 classic cars have been displayed each
weekend evening covering double the street area. Typical evening attendance has been
3000-3500. Part of the attraction is the `safe' feeling that we provide--at night, downtown.
This is due to the strong police presence.
On two Friday evenings this summer, tfie Capifai Cify Partnership and vendors are
sponsoring (i.e., they are funding) major events on Seventh Place concurrent with the Classic �`
Car show. Restaurants in the area reported much greafer business during the first event.
On a related matter, on Friday and Saturday nights from 6:30 p.m. to midnight, police are
providing additional patrol service on University Avenue from Snelling Avenue to Prior
Avenue. This is done through reassignment of officers--without overtime. Each weekend
night, five to six squad cars, staffed by five to nine officers, are assigned.
if you have further questions, Chief Bill Finney, Tony Harris from the Citizen Service Office
and 1 wiU be available at the July 9 Council Meeting. 1 ask your suppoK for this program to
continue our work to reestablish Wabasha Street as Downtown's Main Street.
/jfc
INTER-DEPARTMENTAL MEMO
CITY OF SAINT PAUL
Norm Coleman, Ma}�o�
TO: Joe Reid
Budget Director
FROM: Rafic Chehouri r�,�
Project Manager
Tom Eggum l
City Engineer
DATE:
SUBJECT:
January i7, 1997
1997 Wabasha Initiative
You asked for information on 1996 performance, specifically budget spending and
what we need for i 987. That's included in this report.
1996 Wabasha lnitiative
The attached report titled, "The 1996 Wabasha Initiative" explains the program, who
participated and what was accomplished. For a quick read, the last three pages
provide thumbnail descriptions of the 21 activities and projects comprising the
Wabasha initiative. Also attached is the resolution which set up the 1996 budget for
Wabasha.
You asked how much of this money remained unspent at the end of the year.
Basically the money was assigned to four different departments; Parks and
Recreation, Planning and Economic Development and License Inspection and
Environmentai Protection along with Pubiic Works. Pubfic Works, PED and Parks
spent the money allocated. Actually they spent beyond that; other budgets picked up
the additional cost. LIEP was less active than expected. I've talked to Bob Kessler.
We are preparing the paperwork to return the unspent money to the main Public
Works wabasha fund. I expect this will be in the neighborhood of �8,000.
1997 Proposed Initiative
Over the past three months we have been developing our program fior 1997. A
summary entit(ed, "The 1996 Wabasha Initiative" is attached and indicates the areas
that we expect to provide services. The 1997 City budget necessary for this is
attached. -
Responsive Services
• QualiryFaciliries � •
�
DEPARTMENT OF PUBLIC WORKS n �
Stacy M. Becker, Director � � � / �
Emp[oyee Pride
Listed separately are the expenses for continuing and expanding the Classic Cars on
Wabasha Street event for 1997. I lisf this separately because, (1) of it's high cost
relative to the rest of the Wabasha Initiative budget and, (2) the intent (or at least our
hope) that pieces oP this will be funded from other than city funds. This is under
discussion and far from resolved. it does make sense that the Capitoi City
Partnership, fhe Riverfront Corporation and/or the Classic Car group itself, cover a ,
portion of these expenses.
Early in our 1997 program planning, we talked about whether ihe Initiative ought to be
extended another year. The overwhelming conciusion was that the longer term
improvements that are being discussed, planned and promised for the Wabasha area
(e.g., the $43 miliion Worid Trade Center renovation; the rebuilding of the McDonald's
block and the implementation of the Downtown Riverfront Development Framework)
will either not start early in 1997 or won't start until after 1997. We need to keep the
momentum, the interest, the confidence in what is happening in this area building.
With relatively modest amounfs of city invesiments, we've leveraged many other
activities. The current feeling about the Wabasha are of a Downtown is very positive.
We are even starting to win over some of the very skeptical, even cynical, shop
owners/ proprietors/business folks along the street.
Also inciuded is a request from Tony Harris of the Mayor's Office for $50,000 for
needed promotionai initiatives in and around the Wabasha area. Tony's work was
hindered last year due to lack of funding. As he plans it, this money would be
leveraged with others, funds like the Capitoi City Partnership, to promote existing
events and initiate additionai ones including the Wa6asha Market concept which is a
public/private initiative which will parallel the Wabasha Initiative. They'll be mutually
supporting.
TJE/es
Attachments: The 1996 Wabasha Initiative
Tfie 1996 Wabasha Initiative Budget Resolufion
The 1997 Wabasha Initiative
1997 Wabasha Initiative Budget
Classic Cars on Wabasha Budget
q�� ���
The 1996 �Vabasha Initiative
During the summer of 1996, Saint Paul began work to tum Wabasha Street back into Main Street.
The purpose of this report is to describe what was attemp[ed, what was accomplished and what's
goin; to happen in the future. Those who helped and those with an interest in Wabasha need to
know about the pro�ress.
There has been a stron� desire on the part of Mayor Coleman and many other city leaders to make
the changes necessary for a successful Downtown. Wabasha Street performs a critical role in the
redevelopment of Downtown. While Wabasha Street has many strengths, it is also a symbol of
the detenoration of Downtown. There have been repeated attempts to unprove Wabasha over the
years. Most recently, last summer, 1995, the Ross Group invested their own resources in
decorating empty storefronts and installing plan[er boxes and flowers alona the street. �•
Our approach with the 1996 summer initiadve was to identify a series of improvements that could
be made quickly and relatively inexpensively to �enerate enthusiasm and hopefully lead to lon�er-
term commitment to improving Wabasha Street and Downtown and to tie into other lon�er-term
initiatives. Our plan was to see what worked, takin� small steps and hopefuliy zeaching a criticai
mass.
Utilizing a small amount of redirected City budget funds, we first retained Project for Public
Spaces — Fred Kent and Kathy Madden — to meet with us for [wo days to identify chan�es that
could be quickly made. They reviewed the whole length of the street from Kellogg to the freeway
wi[h City staff, took many pictures, developed slides of Wabasha juxtaposed with what has been
done in other cities with similar situations and heiped prepare a list of activities that could a11 be
implemented in a short period of time. Public Works led the effort with a kick-off ineeting in the
basement of EcoLab, a local, civic-minded corporation headquartered on Wabasha Street. This
first meeting led to weekly meetin�s open to all, but with a core of dependable participants. The
names of all participants are attached. The original list of projects is also attached.
The Wabasha Initiative team combined with an effort by the World Trade Center's management
company, Koll, to improve retail in the World Trade Center through a summer lona promotion.
Mayor Coleman attended all weekly meetin�s. His new Director of Mazketin�, Tony Harris, co-
lead the Initiative with Rafic Chehouri from Public Works. The project was noc organized on
conventional governmen[ lines. Activities that were undertaken depended on the willingness of
volunteers — private individuals and groups — to take on unusual projects typically as extra worlc
and a bit risky.
The following list of items were accomplished over the summer:
1. Street furniture, plants, flowers and banners
2. World Trade Center Retail Promotion Coordinauon
3. Capital City Partnership
4. Public Space Programming
5. Traffic Lane Changes, Parking Additions & Street Li�hting Improvement
6. Taste of Minnesota
7. Downtown Trolley
8. Downtown Summer Pazking Promotion
9. Sidewalk Cafe Furniture
10. Farmer's Mazket
11. Dayton's Display Windows and Storefront Appearance
12. Other Storefront Windows
13. Small Business Assistance
14. Tie-In to Star Grants
15. Coordinated Marketing
16. Wabasha Initiative Storefront Office
17. Downtown River Corridor Development Framework Chazette
18. Weekend Classic Caz Show
19. Tenant Appreciation Street Parry
20. RiverFeast
21. Wabasha Bridge Reconstruction
A description for each of these is attached. We accomplished more and different projects than we ;
expecced. Comments made to team members indicate increasing feelings of interest and
hopefulness about the future of Wabasha Sueet. Other related activities aze underway. The team
intends to continue the Initiative throughout the fall and winter, and preparing a more ageressive
schedule of activities for the next summer season. Eariy this fall, we']] be taking pedestrian counts
as part of [he annuai skyway pedestrian countings. We aze extending this process [o the street
level at various points alon� Wabasha.
`Ve encountered obstacles. It was diffcult getting interested bu[ busy people to take on yet another
task. There was �eneral cynicism and suspicion from business owners. This no doubt looked
Iike one more naive and short-lived effort. Attempts to organize business owners and get them
involved have brought a few recruits slowly over the summer. Many remain apathetic.
What's next? Immediately, the City is presenting the Smithsonian InsTitution's 150th Anniversary
traveling display downtown from October 16 - November 14. Many storefront windows have
been painted and decorated, givin� the area a much needed face-1i8.
The team is now preparing its pr a°rarn for [he remainder of the year and 1997. Among the goals
aze to fit into the longer range plans for Wabasha. These include the City's Downtown River
Corridor Development Framework, the Saint PauI Foundation's report, "Strengthening Vitality
West of Wabasha"; Dick Broeker's work on Downtown Development Campaign Statement and
the CapitolRiver CounciUPublic Art Saint PauPs Downtown Placemaking Project.
Recendy, the team divided into four working committees: Marketing, Planning and Operations,
Programnung and Aesthetics. The whote team continues to meet weekly.
With minimal ciry expenditure of cash, a lot of enthusiasm and hard work on the part of ciry staff, �
downtown groups and leaders, and business owners, we made significant changes on Wabasha
Street. Many of the activities happened and finished. Others will eventually end also. What's left
is the feeling that Wabasha can be permanently improved. Present and future proposals will now
look much more credible as they aze implemented.
2
�r�_��'Y
Attachment I- Wabasha Initiative Participants
This is a list of all individuals who attended the Kick-Off Meeting or asked to be included in the
Initiative.
Participant Name
Mayor Norm Coleman
tlrt Ychiel
3ohn Rupp
Bob Geurs
Randy Geller
Pam Wheelock
Ron Maddox
John Labosky
Rafic Chehouri
Lucy Thompson
Don Sobania
Margot Fehrenbacher
Jim �ller
Alan Bloom
Mary Nelson
Patty Brand
7ohn Clinger
Cindy Pugh
Michael Monahan
Amy Filice
Ellen Brown
Bob Piram
Sherman Rutzick
Heidi Peper
Eileen McMahon
Tony Harris
David Block
Paul Adelmann
Pacrick Seeb
Pat West
Pat Hart
Bill Buth
Dick Broeker
Patti Marquardt
Mike HIassen
Wayne D. Kuykendall
Lee Koch
Bob Kessler
Gary Pechmann
Ruth Blackman
John Manillo
Firm or Institution
City of Saint Paul '
Frauenshuh Mgmt Co.
(Capital Centre)
Coznmonwealth Properties
City - Planning & Economic Development
Victory Pazkin�
City - Planning & Economic Development
Ideas = Resulu
Capital City Partnership
Ciry - Public Works
City - Planning & Economic Development
City - Public Works
City - PED - Special Projects
Capital-River-Council
Kolt
Capital-River-Council
Fazmers' Mazket
St. Paul Post Newspaper
Dayton's Department Store
Ecolab Corporation
City - Planning & Economic Developmen[
Wabasha West Project-Saint Paul
Foundauon
City - Parks & RecreaCion
Sherman Rutzick Assoc.
Saint Paul Convention & Visitors Bureau
Saint Paul Convention & Visitors Bureau
Mayor's Office
Saint Paul Companies
Mayor's Office
Saint Paul Riverfron[ Corp.
Ross Group
Ross Group
Saint Paul Building Owners and Managers
Association
Saint Paul Riverfront Corporation
Mayor's Office
City - Public Works
Frauenshuh
Capital City Partnership
City - Licensmg, Tnspecaon &
Environmental Protection
Ciry - Licensing, Inspecuon &
Environmental Protection
Ciry Walk Condominiums
Applebaum Bldg.
3
7oanie Stephen
Tom Marver
Paui Mandeli
Wendy Hamilton
David Eijadi
Rick Hauser
Karen Rodrick
Galtier-Rondo
172 E. 6th S. #1603
CAAPB - Capital Area Architecture and
Planning Board
Building Owner �
Archi[ect
Artist
Architect - Toltz, King, Duval & Anderson
�
��-���
B - Regular Contributors
The Wabasha Initiative Team met weekly over the summer. The followina individuals were
regular attendees:
R�c Chehouri Public Works
Tony Harris Mayor Coleman's Office
Tom E aoURl Public Works
Heidi Peper Saint Paul Visi[or & Convention Bureau
Ron Maddox PED Consultant
Lucy Thompson PED Planning Division
Randy Geller Victory and Garrick Ramps
Lee Koch Capital City Partnership
Wendy Hamilton Owner - McDonald's Building
Lisa McGuinn Police Department
Mazgot Fehrenbacher PED ArchitecC/Project Manager
Maureen Watson Mana�er, Parks and Recreation Division
Patty Brandt Manager, Farmer's Market
C - Committee Structure
Marketing Comrnittee Chair: Tony Harris
Programming Comrnittee Chair: Maureen Watson
Aesthetics Committee Chair: Heidi Peper
Operations and Planning Chair: Tom Eggum
5
A. Wabasha Streei Tr�c Modifications
B. Osbome Plaza fumiture and activities
C. Immediate Reuse of Wabasha Court
D. New activity and improvements in front of Dayton's
E. More activiry at 7th Place Mall
F. Hamm Plaza activity
G. World Trade Center street windows
H. 7th Street intersection improvements
I. Schubert Buildina - Wabasha block face
J. Science Museum Plaza
K. Science Museum Pazk
�
q�-7G�
ATTACHMENT D
Work Done As Part of the Wabasha Initiative
1. Street fumiture �lants flowers and banners - Throu�h a combination of public and private
funding and donated work, hangin� plants, potted plants, flowers, bushes, small trees and
benches were purchased and placed along Wabasha. The four skyways crossina Wabasha, often
described as a threat to life on the street, at least provided terrific billboards for oversized banners
promoting Wabasha activities. Existing banners on street li�ht poles continue to be used to
promote other events Downtown — and add a festive appeazance.
2. World Trade Center Retail Promotion Coordination - Coincidentally with the Wabasha
Initiative, Koll, the new managing agent for the World Trade Center, started a macketinQ program.
They committed to spend $125,000 during 1996 to promo[e retail directly in the World Trade
Center and related activity along Wabasha. As part of their work, they opened additional street
fronc windows for display of inerchandise. In November, Koll announced a�45 znillion
investment in WTC and Town Square facilities, to start in July, 1997.
3. Capital Citv Partnershio - Several months before the initiative, greater Saint Paul CEO's
organized and committed to support downtown and riverfront development, creatin� the Capital
City Partnership, headed by John Labosky. Their director of marketing, Lee Koch, was assigned
to work with the Initiative throughout the summer.
4. Public Space Prosrammina - Prior to 1996, there had been no publicly provided entertainment
or programming at all alon� Wabasha for two years. Pazks and Recreation contracted for a
summer's worth of programming at Osborne Plaza, 7th Place, Rice Park and Kello;g Mall Pazk.
5. Traffic Lane Chan�es Parkin� Additions and Street Lightin� Improvement - Public Works
studied the traffic pattems along Wabasha, then reduced the number of uaffic lanes from three to
two, converted the third lane to additional metered parking, in effect doubling the available on-
street pazking between Kellogg Boulevard and Seventh Street. The historic street lights were
converted to much bri�hter, more energy efficient high pressure sodium.
6. Taste of Minnesota - On the 7uly 4th weekend the annual Taste of Minnesota covered the
Capital grounds at the north end of Wabasha Street. A difference [his year was that Downtown
and the Wabasha initiative were also co-promoted alon� with the Taste event. �
7. Downtown Trollev - As part of the Initiative and the Taste of Minnesota, a new trolley route
along Wabasha to the Capitol served that area during the Taste of Minnesota and for six summer
weekends after the event.
8. Downtown Summer Parkina Promotion -This, along with the previous two effores, helped
bring Taste of Minnesota people down along Wabasha for parking bargains, providing free
weekend puking for up to two hours at public parking meters and public parking ramps, and three
hours at Dayton's and World Trade Center ramps.
9. Sidewalk Cafe Furniture - Restaurant and bars alon� the street were invited to install tables and
chairs on their front public sidewalk. LIEP encouraged this with a user-friendly process. The
new Blue Neon Cafe, the new Venetian Inn Deli/Subway Sandwiches and Shannon Kelley's
joined Bruegger's in having the sidewalk cafe service along the street.
7
10. Fazmer's Market - The Market has been on 7th Place since 1989. They expanded io two days
in 1994. Both Dayton's and the Saint Paul Companies have indica[ed a willin�ness for this to
expand across both Wabasha Street and St_ Peter Sireet as the market grows.
11. Dayton's Display Windows and Storefront A�pearance - Dayton's worked with Parks and
Public Works to install flower planters and benches at their main doorways on `�abasha Street,
opened up two additional display windows and added artwork to the windows that remained
mirrored.
12. Other Storefront Windows - The most dramatic change was the radish photograph now
covering the Wabasha windows of the Applebaum's store. Also, as part of the Smithsonian
exhibit, other empry storefroat windows received facelifts with artwork re�ated to the Smithsonian.
13. Small Business Assistance - City departments, Public Works, PED and LIEP worked
to�ether to offer combined services to the businesses and owners along Wabasha. One street-wide
information meeting was set up in Au�ust. Another, a breakfast with the Mayor, was held in
October.
14. Tie-In to Star Grants - Bruegger's received approval for a project that would add outdoor
tables and chairs on 7[h Place for their business. Three other STAR Grants were approved for the
Rice Park azea (the HilI Reference and Main Library, Rice Pazk and Landmazk Center), to provide
a more enticing ni�ht connecrion between Wabasha, the Civic Center and [he new Minnesota
Science Museum. The Aesthetics Coznmi[tee will inform atl basinesses along Wabasha of the
process for applyinb for 1997 STAR Grants.
15. Coordinated Marketino - The Capital City Partnership; the Saint Paul Visitors and Conven[ion
Bureau; the Mayor's Office and others have been workin� together to promote events in a more
coordinated way. The Convention Bureau, for example, informs convention visitors of events
and opporcunities along Wabasha.
16. Wabasha Initiative Storefront Office - To provide programs along Wabasha Street the
Initiative teams meet in the oId WCCO office at the comer of Wabasha and 4th Streets. The main
purpose of the weekly meetings during the summer was to keep the interest up, give everyone a
chance to talk with the Mayor abou[ what's happenin� on Wabasha and view the Iatest
accomplishments. The main purpose of fall meetings has been to review the summer and plan for
next year.
17. Downtown River Corridor Development Framework Charette - One part of the City's long
term planning for powntown was directed specifically at Wabasha Street. It generated additional
interest in the summer work and helped tie the summer work into thelonger-term planning. It's
expected that the Framework will be completed in early 1997.
18. Weekend Classic Car Show - During 7uly, Police Chief Biil Finney, a classic car buff,
offered to facilitate a move of the weekend gathering of the classic car club in Saint Paul. For
many years this has been growing as a family event on Ilniversity Avenue at Porky's Drive-In. .
Some of the more family-oriented folks became concerned about newer `muscle' cars with
irresponsible drivers rrrised in with the classic cars. The bottom line was, each Friday and
Saturday night during the summer, four blocks of Wabasha Street were closed off to all but pre-
1965 cars. This has become a prime event Downtown on weekends.
E:3
�� - `�L�
19. Tenant A�preciation Street Partv - The Saint Paul Building Owners and Manaoers
Association sponsored the first annual pizza party for downtown tenants. One block of Wabasha
Street between Sth and 6th S[reets, at Osborne Plaza, was closed for a noon hour parry. IPs
estimated that 4,000 attended with 7,000 pieces of pizza, 4,000 cans of pop.
20. River Feast - The annual Rib Buddies event which raises funds for the Great American
History Theater, was scheduled for the Kellogg Mall at the south end of Wabasha Street. Public
Works ciosed off portions of Kellogg Boulevazd, for the first time in recent his[ory for this four
day long event. It included a classic caz competition on Wabasha Street.
21. Wabasha Bridae Reconstruction - Just prior to the beginning of the summer initiative, the 100
yeaz old Wabasha Bridge was closed and demolished, and construction began on a new bridge,
expected to open at the end of 1997. The bridge demoliaon ceremonies and the work on the
bridge is being documented by the Public Works Department, the Ciry Cable Office and Channel
2, the local public television station. This added interest to Wabasha throu�hout the summer.
TJE/es
E
Council File # `_` ��b O
Greea Sheet � 32219
ORIv���,��,�
Presented By
Referred By
RESOLUTION
I�VT�AUL, MiNNESOTA
.�
Commi.ttee: Date
1 Whereas ,'�he Mayor p uant Section 10A71 of the Charter of the City o£ Saint Paul, does certify that there
2 aze available for appropriation total revenues in excess of those estimated in the 1997 budget; and
3
4 Whereas , Councii File 277510, dated October 1, 1981, did establish certain Special Fund Policies; and
5
6
8
9
10
ll
�
13
14
15
16
17
18
19
Whereas , The Wabasha Street, due to its location and history, performs a critical function as Saint Paul's
Main Street, as faz as retail shops, entertainment, and offices, and as a connection to the State Capitol, the
riverfront, the Riverview industrial area, the Cit�s Hispanic business district and the West Side; and
Whereas , Wabasha Street in recent years while functioning adequately for traffic purposes has added little to /
the success of Downtown atherwise; and
Whereas , The Mayor and City Council desire to improve the appearance and function of Wabasha Street as
Downtown's main street continuing the work done last summer ; and
R'hereas , Public Works, with strong support from other City departments and the private sector, has begun
an initiative to focus attention on several improvements along Wabasha Street this summer, including
traffac flow, pazking, lighting, entertainment, building front improvements and retail promotion; and
20 R'hereas , Changes along Wabasha Street involve improvements in the right-of-way early this summer that
21 were not planned for in the 1997 budget; and
2Z
�
2n
25
26
`yl
�
�
�
31
�
33
34
�
36
�
�
a"9
40
41
42
43
Whereas , The Mayot recommends that the following additions be made to the 1997 budget:
Financin� Plan Current Budeet C an e Revised Budeet
001 General Fund
9830 Use of Fund Balance $191,000 $191,000
All other Financing the Same 003 516 0 003 516
Total Financing Pian $8,003,516 $191,000 $8,194,516
Spending Plan
Pazks and Recreation
001-03100-055817ansfer to Spee Revenue
Current Budget
�
Chanee
� ���
Revised Budget
S. ►��
t
,
.,
�
.
..
.:
.e
i
K
.:
i4
•)
Police Operations
001-04100-0141 Overtime
001-04100-0439 Fringe Benefits
Citizen's Service Office
001-00252-0219 Fees-Other Prof. Services
Page 2 of 3
�793,103 $38,330
�7,195,&38 �12,670
�14,575 �50,000
� �,�
�0 �47,000
� 15 000
$8,003,516 $191,000
� �,�
Planning & Economic Development
001-06000-0567 Transfer to Internal Service Fund
Public Works
001-02000-0565 Transfer to Capital Projects Fund
001-02000-0567 Transfer to Internal Service Fund
Total Spending Plan
Financinff Plan
126 Planning & Economic Development
7299 Transfer from General Fund
All other Financing the Same
Total Financing Plan
Snendin Plan
126-36010-011l Full Time Permanent
126-36010-0439 FYinge Benefits
126-36020-011l F�.ill �Yme Permanent
126-36020-0439 Fringe Benefits
All other Spending the Same
Total b�ending Plan
Financinff Plan
205 Public Works Engineering Fund
7299 Transfer from General F`und
All other Financing the Same
Total Financing Plan
SaendinQ Plan
205-12160-011l Ft�ll Time Permanent
205-12160-0439 Fringe Benefits
All other Spending the Same
Total Spending Plan
Financing Plan
C96 -25110-7299 Trf from General F4�nd
All other Financing the Same
Total Financing Plan
$663 $1,171
$271,055 $329
$638,715 �1,171
�235,541 �329
6 091556 �
$7,900,507 $3,000
Current Bud�et Chanee
$0 $15,000
901414 �
$4,901,414 $15,000
Current Budeet
$280,211
�91,878
529 325
$4,901,414
Gtiirrent Budeet
$33,750
�O
$33,750
ChanQe
$11,712
�,�
$Q
$15,000
Chanee
$47,000
�
$47,000
°�'l -rl ��!
�831,433
�7,208,508
�64,575
$3,000
�47,000
15 D00
$8,194,516
$3
$664,811
$271,384
$639,586
�235,870
091556
$7,903,507
Revised Budeet
$15,000
901414
$4,916,414
Revised Budeet
�291,923
$95,166
529 325
T�4,916,414
Revised Budeet
$80,750
�
�80,750
°1� -'l�S!
Page 3 of 3
93 Snending Plan Current Bud�et
94 C96-2S110-078400000 North Wabasha St. Improv $33,750
�i All other Spending the Same �
96 Total Spending Pian �33,750
97
�
99 Financing Plan
100 325 Special Services
101 325-23141-7299 Transfer from General Fund $0
102 All other ESnancing the Same 162 454
103 Total Financing Plan �162,454
104
105
106
107
108
109
110
111
112
113
Sgending Plan
325-23141-0132 Not Certified/i'emp. Seasonal
325-23141-0219 Fees-Other I'rof Services
325-23141-0439 Fringe Benefits
325-23141-0848 Other Spec. Equipment
All other Spending the Same
Total Spending Plan
�
$30,000
$�,�
�
119 971
$162,454
Lhan�e
�47,000
�0
$'17,000
; ���
�
t�
�7,280
$14,500
$720
$2,500
�
$25,000
�25,000
162 454
$187,454
�7,280
�44,500
$13,203
$2,500
119 971
$187,454
114 Now, therefore, be it Resolved , That the City Council adopts the above additions to the 1997 budget.
115
116
117
i1s
119
120
121
122
123
�1 v v
By:
Approved by
By:
Requested by Department of:
Fublic Works
gy _ — ( ""
Form Appr d b C' Atto y
i
�y"
Approved by ?+tayor for Submission to Council
By: �
�
Revised Budeet
$80,750
$0
�80
Adopted by Council: Date �.�9�
1
Adoption Certified by Council Secretary
DEPARTMENT/OFFICHCOUNqL DATE INiT1A7ED � ` '� � `�
Public Works sn�9� GREEN SHEET NO. 3 2219
CONTACT PERSON & PHONE �N ATE INI77AUDATE
EPARTMENT�IRECTOR Q CfiYCqUNCIL
Thomas J. Eggum 266-6099 � B � �� cm nnoaNev O pTV CLERK
MU5CBE�NCAUNGIIAGEN�ABY(OA"fE) � ❑q BU�GEfOFFICE � FINPNCEAIX`,pUNi7NG
O MAVOFi(OR ASSI5TAfdn ❑
TOTAL � OF SIGNATURE PAGES � �Ct1p pLL LOCp7pNg Fpq SIqNp7Up� ❑j �����2 DEPARiMINT ACCOU
ACfION pEQUESiED
Approve the attached resolu6on setting $191,000 for Wabasha Initiative and Improvement
RECOMMENDATONS:Appmve (A1 w Reject(R1 ppi$ONAL SERVICE CONiRACTS MUST ANSWER THE FOLLOWING �UESTIONS:
_ PIANNING COMMISSION _ qVIL SEAVICE COMMI$$ION �, Has this person/firtn ever worked untler a coMrac[ for ihis tlepartrnent?
CIB CAMM�rfFE YES NO
Srn� 2. Has this persoNfim� ever been a ciry employee?
— YES NO
_ DISTAICT CAUNCIL _ 3. Do&S this pelSONfifrtl POSSE55 a sldll no[ nortn211
y possessed by any curreM ciry employee?
SUPPORTSWHICHCOUNCILOBJECiIVE? YES NO
Explain all yes answers on Separate sheet and attazh W green sheet
INITIATING PROBLEM, ISSUE, OPPORNNITY (WHO, WHAT, WHEN, WFiERE, WHY):
There is a continuing desue on the part of downtown leaders to improve the appearance and funcfion of Wabasha Street. We aze pursuing
short term improvements again this summer that are intended to encourage more activity in the future. Last year's program generated
interest from several downtown organizations and small businesses along the street. This year we will continue to woik with shop owners
to obtain their support for improvemenu.
ADVAPSTAGES if APPROVE�:
Increase confidence of business owners and customers, improve appeazance of Wabasha Street and increase pedeshian acdvity. This
summer's work will transiuon into the longer term improvements being pursued for the World Trade Center, Capitol Centre Piaza, the
Lawson Block and the Radisson Hotel.
��tV£� ?� �. �' �- � ,. � `,.
JUN 101997 _��:_a`�`�:�
J��'J � ? 1�9`t
DISADVANTAGES IF APPROVED:
None ���� ���.�����
Ct1U11G€! ..�.��t�t1 ��d'
JUN 1 � `���� �
_—__�-..0
DISADVANTA6ES IF NOT APPROVED:
The momenhun initiated last year will be lost. The smailer scale inierests along Wabasha Street will not be pursued in an organized way.
��
TOTALAMOUMOFiRANSACT10N$ Q7qt 0(1f1 COS7/pEVENUEBUDGE7ED(CIRCLEONE) YES NO
FUNDING SOURCE AC7IVITY NUMBER Various
FlNANqAL INFORMATION: (EXPLAIN)
DEPARTMENI' OF PUBLIC WORKS
Sracy M. Becker, Director
ThomasT. Eggum, Ciry Engineer � � � � /_ �
v
CITY OF SAINT PAUL
Norm Coleman, Mayor
TO: Council President, David Thune
Councilmember Bobbi Megard
Councilmember Jerry Blakey
Councilmember Mike Harris
Counciimember Joe Cotiins
Councilmember Dan Bostrom
Counciimember Gladys Morton
600CityHa[lAnnex Telephone:612-266-6070
Saint Pauf, MN 55102 Facsimite: 612-292-7857
FROM: Tom Eqgum ��_
DATE: July 9, 1997
rr+yd/E
66099
SUBJECT: Wabasha Initiative 1997 Budget ,t7�j?�/ � Z$
At the City Council's June 25th meeting, the resolution for funding the Wabasha lnitiative for
1997 was presented and tabled for two weeks to allow staff to respond to questions. This
report is intended to answer those questions.
1996 Accomplishments: Attached is a year end report prepared that explains what was
done, who was invoived, what the resuits were. Our purpose was to take many quick, non-
capital actions in order to change the appearance of the street, iYs attractiveness to
pedestrians and to change the attitudes of pedestrians and shop owners about the future
prospects of the street. We reduced the number of traffic lanes, added a full lane of on-street
parking, improved street lighting, added the first marked bicycle lane, experimented with
painted pedestrian bumpouts at intersections, instailed street furniture, including sidewalk
cafe furniture, plants, flowers and banners encouraged Dayton's and others to improve their
display windows, exp{ained and offered c+ty services to smail businesses along the street,
reestablished noon time entertainment for the first time in two years and coordinated with
other events and promotions including Taste of Minnesota, Downtown Trolley service,
Farmer's Market, RiverFeast, the BOMA tenant appreciation street party, the weekend
Ciassic Car Show and STAR grants.
The resufts are a cleaner, more interesting Wabasha Street--despite many problems still to
overcome. We've been told that the street looks more active, busier and more inviting than it
has for many years.
1997 Program:
We intend to continue with the improvements. We wifl experiment with different pedestrian
bumpout protections, add new banners, expand the plantings to inciude nearby private
Responsive Services • Quatiry Facilities • Emp[ayee Pride
�
City Councilmembers
July 9, 1997
Page 2
properties such as Ecolab (privately funded), extend Farmer's Market hours, more than
double the size of the Classic Car event and expand noon time entertainment from two to
four days a week. Volunteer services continue from the members of the Ross Group,
business owners along Wabasha, artists and architects. Strong support continues from the
Saint Paul Convention and Visitors Bureau. City departments actively contributing include `
Public Works, Police, Parks, PED and fhe Citizen Service Office.
Our 1998 budget includes $5�,000 earmarked for contributions from staff in the Citizen
Service Office, It includes ffie extensive customer survey work pfanned for the next few
weeks covering the response of businesses, large private companies in the area and
pedestrians to our work. The banners have been funded by the Citizen Service Office. 7his
year they wil( perform additional intercept studies to determine what works and what doesn't.
They will also continue to do promofion and markefing for Classic Cars and led the
coordination wifh ail other events this summer.
$51,000 is proposed for police services related to the Classic Car events on Fridays and
Saturdays during the summer. Police Reserves will volunteer 1326 hours in 1997. In
addition, Explorer Scouts will volunteer 884 hours. This is a total of 2210 hours of volunteer
police fime. Classic Car Club members volunteered over 3Q0 hours of time last year. We
expect this will increase this year.
This is an extremely popular event. Last year we typically had i 75 fo 200 classic cars shown
each weekend evening. So far this year 350 to 400 classic cars have been displayed each
weekend evening covering double the street area. Typical evening attendance has been
3000-3500. Part of the attraction is the `safe' feeling that we provide--at night, downtown.
This is due to the strong police presence.
On two Friday evenings this summer, tfie Capifai Cify Partnership and vendors are
sponsoring (i.e., they are funding) major events on Seventh Place concurrent with the Classic �`
Car show. Restaurants in the area reported much greafer business during the first event.
On a related matter, on Friday and Saturday nights from 6:30 p.m. to midnight, police are
providing additional patrol service on University Avenue from Snelling Avenue to Prior
Avenue. This is done through reassignment of officers--without overtime. Each weekend
night, five to six squad cars, staffed by five to nine officers, are assigned.
if you have further questions, Chief Bill Finney, Tony Harris from the Citizen Service Office
and 1 wiU be available at the July 9 Council Meeting. 1 ask your suppoK for this program to
continue our work to reestablish Wabasha Street as Downtown's Main Street.
/jfc
INTER-DEPARTMENTAL MEMO
CITY OF SAINT PAUL
Norm Coleman, Ma}�o�
TO: Joe Reid
Budget Director
FROM: Rafic Chehouri r�,�
Project Manager
Tom Eggum l
City Engineer
DATE:
SUBJECT:
January i7, 1997
1997 Wabasha Initiative
You asked for information on 1996 performance, specifically budget spending and
what we need for i 987. That's included in this report.
1996 Wabasha lnitiative
The attached report titled, "The 1996 Wabasha Initiative" explains the program, who
participated and what was accomplished. For a quick read, the last three pages
provide thumbnail descriptions of the 21 activities and projects comprising the
Wabasha initiative. Also attached is the resolution which set up the 1996 budget for
Wabasha.
You asked how much of this money remained unspent at the end of the year.
Basically the money was assigned to four different departments; Parks and
Recreation, Planning and Economic Development and License Inspection and
Environmentai Protection along with Pubiic Works. Pubfic Works, PED and Parks
spent the money allocated. Actually they spent beyond that; other budgets picked up
the additional cost. LIEP was less active than expected. I've talked to Bob Kessler.
We are preparing the paperwork to return the unspent money to the main Public
Works wabasha fund. I expect this will be in the neighborhood of �8,000.
1997 Proposed Initiative
Over the past three months we have been developing our program fior 1997. A
summary entit(ed, "The 1996 Wabasha Initiative" is attached and indicates the areas
that we expect to provide services. The 1997 City budget necessary for this is
attached. -
Responsive Services
• QualiryFaciliries � •
�
DEPARTMENT OF PUBLIC WORKS n �
Stacy M. Becker, Director � � � / �
Emp[oyee Pride
Listed separately are the expenses for continuing and expanding the Classic Cars on
Wabasha Street event for 1997. I lisf this separately because, (1) of it's high cost
relative to the rest of the Wabasha Initiative budget and, (2) the intent (or at least our
hope) that pieces oP this will be funded from other than city funds. This is under
discussion and far from resolved. it does make sense that the Capitoi City
Partnership, fhe Riverfront Corporation and/or the Classic Car group itself, cover a ,
portion of these expenses.
Early in our 1997 program planning, we talked about whether ihe Initiative ought to be
extended another year. The overwhelming conciusion was that the longer term
improvements that are being discussed, planned and promised for the Wabasha area
(e.g., the $43 miliion Worid Trade Center renovation; the rebuilding of the McDonald's
block and the implementation of the Downtown Riverfront Development Framework)
will either not start early in 1997 or won't start until after 1997. We need to keep the
momentum, the interest, the confidence in what is happening in this area building.
With relatively modest amounfs of city invesiments, we've leveraged many other
activities. The current feeling about the Wabasha are of a Downtown is very positive.
We are even starting to win over some of the very skeptical, even cynical, shop
owners/ proprietors/business folks along the street.
Also inciuded is a request from Tony Harris of the Mayor's Office for $50,000 for
needed promotionai initiatives in and around the Wabasha area. Tony's work was
hindered last year due to lack of funding. As he plans it, this money would be
leveraged with others, funds like the Capitoi City Partnership, to promote existing
events and initiate additionai ones including the Wa6asha Market concept which is a
public/private initiative which will parallel the Wabasha Initiative. They'll be mutually
supporting.
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Attachments: The 1996 Wabasha Initiative
Tfie 1996 Wabasha Initiative Budget Resolufion
The 1997 Wabasha Initiative
1997 Wabasha Initiative Budget
Classic Cars on Wabasha Budget
q�� ���
The 1996 �Vabasha Initiative
During the summer of 1996, Saint Paul began work to tum Wabasha Street back into Main Street.
The purpose of this report is to describe what was attemp[ed, what was accomplished and what's
goin; to happen in the future. Those who helped and those with an interest in Wabasha need to
know about the pro�ress.
There has been a stron� desire on the part of Mayor Coleman and many other city leaders to make
the changes necessary for a successful Downtown. Wabasha Street performs a critical role in the
redevelopment of Downtown. While Wabasha Street has many strengths, it is also a symbol of
the detenoration of Downtown. There have been repeated attempts to unprove Wabasha over the
years. Most recently, last summer, 1995, the Ross Group invested their own resources in
decorating empty storefronts and installing plan[er boxes and flowers alona the street. �•
Our approach with the 1996 summer initiadve was to identify a series of improvements that could
be made quickly and relatively inexpensively to �enerate enthusiasm and hopefully lead to lon�er-
term commitment to improving Wabasha Street and Downtown and to tie into other lon�er-term
initiatives. Our plan was to see what worked, takin� small steps and hopefuliy zeaching a criticai
mass.
Utilizing a small amount of redirected City budget funds, we first retained Project for Public
Spaces — Fred Kent and Kathy Madden — to meet with us for [wo days to identify chan�es that
could be quickly made. They reviewed the whole length of the street from Kellogg to the freeway
wi[h City staff, took many pictures, developed slides of Wabasha juxtaposed with what has been
done in other cities with similar situations and heiped prepare a list of activities that could a11 be
implemented in a short period of time. Public Works led the effort with a kick-off ineeting in the
basement of EcoLab, a local, civic-minded corporation headquartered on Wabasha Street. This
first meeting led to weekly meetin�s open to all, but with a core of dependable participants. The
names of all participants are attached. The original list of projects is also attached.
The Wabasha Initiative team combined with an effort by the World Trade Center's management
company, Koll, to improve retail in the World Trade Center through a summer lona promotion.
Mayor Coleman attended all weekly meetin�s. His new Director of Mazketin�, Tony Harris, co-
lead the Initiative with Rafic Chehouri from Public Works. The project was noc organized on
conventional governmen[ lines. Activities that were undertaken depended on the willingness of
volunteers — private individuals and groups — to take on unusual projects typically as extra worlc
and a bit risky.
The following list of items were accomplished over the summer:
1. Street furniture, plants, flowers and banners
2. World Trade Center Retail Promotion Coordinauon
3. Capital City Partnership
4. Public Space Programming
5. Traffic Lane Changes, Parking Additions & Street Li�hting Improvement
6. Taste of Minnesota
7. Downtown Trolley
8. Downtown Summer Pazking Promotion
9. Sidewalk Cafe Furniture
10. Farmer's Mazket
11. Dayton's Display Windows and Storefront Appearance
12. Other Storefront Windows
13. Small Business Assistance
14. Tie-In to Star Grants
15. Coordinated Marketing
16. Wabasha Initiative Storefront Office
17. Downtown River Corridor Development Framework Chazette
18. Weekend Classic Caz Show
19. Tenant Appreciation Street Parry
20. RiverFeast
21. Wabasha Bridge Reconstruction
A description for each of these is attached. We accomplished more and different projects than we ;
expecced. Comments made to team members indicate increasing feelings of interest and
hopefulness about the future of Wabasha Sueet. Other related activities aze underway. The team
intends to continue the Initiative throughout the fall and winter, and preparing a more ageressive
schedule of activities for the next summer season. Eariy this fall, we']] be taking pedestrian counts
as part of [he annuai skyway pedestrian countings. We aze extending this process [o the street
level at various points alon� Wabasha.
`Ve encountered obstacles. It was diffcult getting interested bu[ busy people to take on yet another
task. There was �eneral cynicism and suspicion from business owners. This no doubt looked
Iike one more naive and short-lived effort. Attempts to organize business owners and get them
involved have brought a few recruits slowly over the summer. Many remain apathetic.
What's next? Immediately, the City is presenting the Smithsonian InsTitution's 150th Anniversary
traveling display downtown from October 16 - November 14. Many storefront windows have
been painted and decorated, givin� the area a much needed face-1i8.
The team is now preparing its pr a°rarn for [he remainder of the year and 1997. Among the goals
aze to fit into the longer range plans for Wabasha. These include the City's Downtown River
Corridor Development Framework, the Saint PauI Foundation's report, "Strengthening Vitality
West of Wabasha"; Dick Broeker's work on Downtown Development Campaign Statement and
the CapitolRiver CounciUPublic Art Saint PauPs Downtown Placemaking Project.
Recendy, the team divided into four working committees: Marketing, Planning and Operations,
Programnung and Aesthetics. The whote team continues to meet weekly.
With minimal ciry expenditure of cash, a lot of enthusiasm and hard work on the part of ciry staff, �
downtown groups and leaders, and business owners, we made significant changes on Wabasha
Street. Many of the activities happened and finished. Others will eventually end also. What's left
is the feeling that Wabasha can be permanently improved. Present and future proposals will now
look much more credible as they aze implemented.
2
�r�_��'Y
Attachment I- Wabasha Initiative Participants
This is a list of all individuals who attended the Kick-Off Meeting or asked to be included in the
Initiative.
Participant Name
Mayor Norm Coleman
tlrt Ychiel
3ohn Rupp
Bob Geurs
Randy Geller
Pam Wheelock
Ron Maddox
John Labosky
Rafic Chehouri
Lucy Thompson
Don Sobania
Margot Fehrenbacher
Jim �ller
Alan Bloom
Mary Nelson
Patty Brand
7ohn Clinger
Cindy Pugh
Michael Monahan
Amy Filice
Ellen Brown
Bob Piram
Sherman Rutzick
Heidi Peper
Eileen McMahon
Tony Harris
David Block
Paul Adelmann
Pacrick Seeb
Pat West
Pat Hart
Bill Buth
Dick Broeker
Patti Marquardt
Mike HIassen
Wayne D. Kuykendall
Lee Koch
Bob Kessler
Gary Pechmann
Ruth Blackman
John Manillo
Firm or Institution
City of Saint Paul '
Frauenshuh Mgmt Co.
(Capital Centre)
Coznmonwealth Properties
City - Planning & Economic Development
Victory Pazkin�
City - Planning & Economic Development
Ideas = Resulu
Capital City Partnership
Ciry - Public Works
City - Planning & Economic Development
City - Public Works
City - PED - Special Projects
Capital-River-Council
Kolt
Capital-River-Council
Fazmers' Mazket
St. Paul Post Newspaper
Dayton's Department Store
Ecolab Corporation
City - Planning & Economic Developmen[
Wabasha West Project-Saint Paul
Foundauon
City - Parks & RecreaCion
Sherman Rutzick Assoc.
Saint Paul Convention & Visitors Bureau
Saint Paul Convention & Visitors Bureau
Mayor's Office
Saint Paul Companies
Mayor's Office
Saint Paul Riverfron[ Corp.
Ross Group
Ross Group
Saint Paul Building Owners and Managers
Association
Saint Paul Riverfront Corporation
Mayor's Office
City - Public Works
Frauenshuh
Capital City Partnership
City - Licensmg, Tnspecaon &
Environmental Protection
Ciry - Licensing, Inspecuon &
Environmental Protection
Ciry Walk Condominiums
Applebaum Bldg.
3
7oanie Stephen
Tom Marver
Paui Mandeli
Wendy Hamilton
David Eijadi
Rick Hauser
Karen Rodrick
Galtier-Rondo
172 E. 6th S. #1603
CAAPB - Capital Area Architecture and
Planning Board
Building Owner �
Archi[ect
Artist
Architect - Toltz, King, Duval & Anderson
�
��-���
B - Regular Contributors
The Wabasha Initiative Team met weekly over the summer. The followina individuals were
regular attendees:
R�c Chehouri Public Works
Tony Harris Mayor Coleman's Office
Tom E aoURl Public Works
Heidi Peper Saint Paul Visi[or & Convention Bureau
Ron Maddox PED Consultant
Lucy Thompson PED Planning Division
Randy Geller Victory and Garrick Ramps
Lee Koch Capital City Partnership
Wendy Hamilton Owner - McDonald's Building
Lisa McGuinn Police Department
Mazgot Fehrenbacher PED ArchitecC/Project Manager
Maureen Watson Mana�er, Parks and Recreation Division
Patty Brandt Manager, Farmer's Market
C - Committee Structure
Marketing Comrnittee Chair: Tony Harris
Programming Comrnittee Chair: Maureen Watson
Aesthetics Committee Chair: Heidi Peper
Operations and Planning Chair: Tom Eggum
5
A. Wabasha Streei Tr�c Modifications
B. Osbome Plaza fumiture and activities
C. Immediate Reuse of Wabasha Court
D. New activity and improvements in front of Dayton's
E. More activiry at 7th Place Mall
F. Hamm Plaza activity
G. World Trade Center street windows
H. 7th Street intersection improvements
I. Schubert Buildina - Wabasha block face
J. Science Museum Plaza
K. Science Museum Pazk
�
q�-7G�
ATTACHMENT D
Work Done As Part of the Wabasha Initiative
1. Street fumiture �lants flowers and banners - Throu�h a combination of public and private
funding and donated work, hangin� plants, potted plants, flowers, bushes, small trees and
benches were purchased and placed along Wabasha. The four skyways crossina Wabasha, often
described as a threat to life on the street, at least provided terrific billboards for oversized banners
promoting Wabasha activities. Existing banners on street li�ht poles continue to be used to
promote other events Downtown — and add a festive appeazance.
2. World Trade Center Retail Promotion Coordination - Coincidentally with the Wabasha
Initiative, Koll, the new managing agent for the World Trade Center, started a macketinQ program.
They committed to spend $125,000 during 1996 to promo[e retail directly in the World Trade
Center and related activity along Wabasha. As part of their work, they opened additional street
fronc windows for display of inerchandise. In November, Koll announced a�45 znillion
investment in WTC and Town Square facilities, to start in July, 1997.
3. Capital Citv Partnershio - Several months before the initiative, greater Saint Paul CEO's
organized and committed to support downtown and riverfront development, creatin� the Capital
City Partnership, headed by John Labosky. Their director of marketing, Lee Koch, was assigned
to work with the Initiative throughout the summer.
4. Public Space Prosrammina - Prior to 1996, there had been no publicly provided entertainment
or programming at all alon� Wabasha for two years. Pazks and Recreation contracted for a
summer's worth of programming at Osborne Plaza, 7th Place, Rice Park and Kello;g Mall Pazk.
5. Traffic Lane Chan�es Parkin� Additions and Street Lightin� Improvement - Public Works
studied the traffic pattems along Wabasha, then reduced the number of uaffic lanes from three to
two, converted the third lane to additional metered parking, in effect doubling the available on-
street pazking between Kellogg Boulevard and Seventh Street. The historic street lights were
converted to much bri�hter, more energy efficient high pressure sodium.
6. Taste of Minnesota - On the 7uly 4th weekend the annual Taste of Minnesota covered the
Capital grounds at the north end of Wabasha Street. A difference [his year was that Downtown
and the Wabasha initiative were also co-promoted alon� with the Taste event. �
7. Downtown Trollev - As part of the Initiative and the Taste of Minnesota, a new trolley route
along Wabasha to the Capitol served that area during the Taste of Minnesota and for six summer
weekends after the event.
8. Downtown Summer Parkina Promotion -This, along with the previous two effores, helped
bring Taste of Minnesota people down along Wabasha for parking bargains, providing free
weekend puking for up to two hours at public parking meters and public parking ramps, and three
hours at Dayton's and World Trade Center ramps.
9. Sidewalk Cafe Furniture - Restaurant and bars alon� the street were invited to install tables and
chairs on their front public sidewalk. LIEP encouraged this with a user-friendly process. The
new Blue Neon Cafe, the new Venetian Inn Deli/Subway Sandwiches and Shannon Kelley's
joined Bruegger's in having the sidewalk cafe service along the street.
7
10. Fazmer's Market - The Market has been on 7th Place since 1989. They expanded io two days
in 1994. Both Dayton's and the Saint Paul Companies have indica[ed a willin�ness for this to
expand across both Wabasha Street and St_ Peter Sireet as the market grows.
11. Dayton's Display Windows and Storefront A�pearance - Dayton's worked with Parks and
Public Works to install flower planters and benches at their main doorways on `�abasha Street,
opened up two additional display windows and added artwork to the windows that remained
mirrored.
12. Other Storefront Windows - The most dramatic change was the radish photograph now
covering the Wabasha windows of the Applebaum's store. Also, as part of the Smithsonian
exhibit, other empry storefroat windows received facelifts with artwork re�ated to the Smithsonian.
13. Small Business Assistance - City departments, Public Works, PED and LIEP worked
to�ether to offer combined services to the businesses and owners along Wabasha. One street-wide
information meeting was set up in Au�ust. Another, a breakfast with the Mayor, was held in
October.
14. Tie-In to Star Grants - Bruegger's received approval for a project that would add outdoor
tables and chairs on 7[h Place for their business. Three other STAR Grants were approved for the
Rice Park azea (the HilI Reference and Main Library, Rice Pazk and Landmazk Center), to provide
a more enticing ni�ht connecrion between Wabasha, the Civic Center and [he new Minnesota
Science Museum. The Aesthetics Coznmi[tee will inform atl basinesses along Wabasha of the
process for applyinb for 1997 STAR Grants.
15. Coordinated Marketino - The Capital City Partnership; the Saint Paul Visitors and Conven[ion
Bureau; the Mayor's Office and others have been workin� together to promote events in a more
coordinated way. The Convention Bureau, for example, informs convention visitors of events
and opporcunities along Wabasha.
16. Wabasha Initiative Storefront Office - To provide programs along Wabasha Street the
Initiative teams meet in the oId WCCO office at the comer of Wabasha and 4th Streets. The main
purpose of the weekly meetings during the summer was to keep the interest up, give everyone a
chance to talk with the Mayor abou[ what's happenin� on Wabasha and view the Iatest
accomplishments. The main purpose of fall meetings has been to review the summer and plan for
next year.
17. Downtown River Corridor Development Framework Charette - One part of the City's long
term planning for powntown was directed specifically at Wabasha Street. It generated additional
interest in the summer work and helped tie the summer work into thelonger-term planning. It's
expected that the Framework will be completed in early 1997.
18. Weekend Classic Car Show - During 7uly, Police Chief Biil Finney, a classic car buff,
offered to facilitate a move of the weekend gathering of the classic car club in Saint Paul. For
many years this has been growing as a family event on Ilniversity Avenue at Porky's Drive-In. .
Some of the more family-oriented folks became concerned about newer `muscle' cars with
irresponsible drivers rrrised in with the classic cars. The bottom line was, each Friday and
Saturday night during the summer, four blocks of Wabasha Street were closed off to all but pre-
1965 cars. This has become a prime event Downtown on weekends.
E:3
�� - `�L�
19. Tenant A�preciation Street Partv - The Saint Paul Building Owners and Manaoers
Association sponsored the first annual pizza party for downtown tenants. One block of Wabasha
Street between Sth and 6th S[reets, at Osborne Plaza, was closed for a noon hour parry. IPs
estimated that 4,000 attended with 7,000 pieces of pizza, 4,000 cans of pop.
20. River Feast - The annual Rib Buddies event which raises funds for the Great American
History Theater, was scheduled for the Kellogg Mall at the south end of Wabasha Street. Public
Works ciosed off portions of Kellogg Boulevazd, for the first time in recent his[ory for this four
day long event. It included a classic caz competition on Wabasha Street.
21. Wabasha Bridae Reconstruction - Just prior to the beginning of the summer initiative, the 100
yeaz old Wabasha Bridge was closed and demolished, and construction began on a new bridge,
expected to open at the end of 1997. The bridge demoliaon ceremonies and the work on the
bridge is being documented by the Public Works Department, the Ciry Cable Office and Channel
2, the local public television station. This added interest to Wabasha throu�hout the summer.
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E