03-367s�.b�;��� - M•� s�, a�o ORIGIi�pL 3y,
Council File # 03 � J��1
ZONINCs FOk2 BALLPARK SICsNS:
SECOND SUBSTITUTE ORDINANCE
CITY STAFF RECOMMENDATION 5j14j03
Ordinance #
Green Sheet # ao y 3�0
ORDINANCE
�
,
Presented By � -�-�
Referred To
OF SAINT PAUL, MINNESOTA
f���v
Committee: Date
2
An ordinance amending Chapter 66 of the Saint Paul Legislative Code
pertaining to sports facilities sponsorship signs.
4
5
6 WHEREAS, pursuant to Minnesota Statutes Section 462.357 and Section 64.400 of the
7 Legislative Code, the Planning Commission on March 14, 2003, iniriated the Ballpark
8 Sponsorship Signs Zoning Study at the request of the Director of Parks and Recreation;
9
lo WHBREAS, Parks and Recreation is exploring new opportunities to raise funds for
11 recreation programs, given the reductions in the City's budget, and accordingly has outlined
12 a program for sponsorship signs at athletic facilities that could be implemented for the
13 summer of 2003 if the sign chapter in the Zoning Code is amended to allow such signs;
14
15 WHEREAS, on April 11, 2003, the Planning Commission held a public hearing on the
16 Ballpark Sponsorship Signs Zoning Study and the draft zoning amendments, at which all
17 interested parties were given an opportunity to be heard; notice of the public hearing was
1s mailed to the Early Notification List and published in the official newspapex of the City on
19 April l, 2003;
20
21 WHEREAS, on Apri123, 2003, the Neighborhood and Current Planning Committee of the
22 Planning Commission considered the public testimony and the recommendations of the City
23 staff and made some revisions; it then sent the Ballpark Signs Zoning Study to the full
24 Commission, which on Apri125, 2003, passed a resolution recommending the study and
25 zoning amendments to the Mayor and the City Council;
26
,,�.: ,� 4. ; !.
Y�f�
ORIGINAL o�-3��t
27 WHEREAS, notice of public hearings befare the City Council were duly published in the
28 official newspaper of the City on (date� and date ; and
29
3o WHEREAS, public hearings before the City Council having been conducted on May 7 and
31 7une 4, 2003, at which all interested parties were given an opportunity to be heard, the
32 Council having considered all the facts and recommendations concerning the sports facilities
33 sponsorship signs; now, therefore,
34
35 THE COUNCIL OF THE CITY OF SAINT PAUL DOES ORDAIN:
36
37 Section 1.
38
39 That Saint Paul Legislative Code Chapter 66 on Signs be amended to read as
4o follows:
41
42 Sec. 66.102. Definitions.
43
44 All words and terms not defined in this chapter which are defined in the Minnesota
45 State Building Code or elsewhere in the zoning code of the City of Saint Paul shall be
46 interpreted as therein defined. Otherwise, for the purposes of this chapter, terms and wards
47 not herein defined shall have the meaning customarily assigned to them. Certain words and
48 terms shall be defined as follows.
49
5o Sec. 66103. A.
51
52 Advanced speed arteries. A limited access freeway ar other road upon portions of which
53 speeds of forty-five (45) miles per hour or greater are perniitted.
54
55 Advertising sign. A sign which directs attention to a business, profession, commodiry,
56 service ar entertainment which is conducted, sold or manufactured elsewhere than on the
57 premises upon which the sign is placed. It shall be considered as a nonaccessory sign except
58 that an advertising sign on a professional sports facility with permanent seating for more than
59 ten thousand (10,000) spectatars , shall be considered as
6o accessory. Billboards are a form of advertising sign. Advertising signs located on bus stop
61 shelters, courtesy benches and newsstands are regulated under other chapters and are not
62 subject to the requirements of this chapter. �orts facilitv sponsarshi� signs are a s�ecial
63 type of off-premise sign and are subject to� dYfferent re�ulations from advertisin si�ns.
64
2
0R1G ''a ; �L �
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65 Sec. 66.104. B.
66
67 Billboard. Any advertising sign larger than fifty (50) square feet except an accessory
68 advertising sign at a professional sports facility....
69
70 Business sign. A sign which directs attention to a business, profession, commodity,
71 service or entertainment which is conducted, offered, sold or manufactured on the premises
72 upon which the sign is placed. It shall be considered as an accessory sign....
73
74 Sec. 66.121. S.
�5
76 Szgn. The use of words, numerals, figures, devices, designs or trademarks the purpose of
77 which is to show or advertise a person, firm, profession, business, product or message.
78
79
�
81
Szgn structure. Any structure which supports or is capable of supporting any sign as
defined in this chapter. A sign structure may be a single pole; it may not be an integral part of
a building.
82
83 Snorts acili ,� snonsorship sign. � An.aecessoi that is located at a ballfield.
84 hocke,y rink, or golf course used b�the public far athletic activities, and that �is�e�€=
85 iden�i�ie� a s�onsor in iecognition of the s�onsor's
86 financial support far the sports facility and s�orts programs at the facilitk
87
88 [In the Planniug Commission's proposed ordinance, which became the substitute ordinance on 5/7/03, sportsfacility
89 sponsorship signs were listed as a conditional use zoning district by zoning district in Sections 66.204 tl�rough 66.211.
90 In this second substitute ordinance, spor[s facility spansorship signs are permitted at specific locations in new Section
91 66215. Thus, all of the district by district reFerences in the nezt t"ive pages of this ordinance are deleted; no
92 amendments occur in Sections 66.204 through 66.211.]
93
94 Sec. 66.204. R-LL through RM-3 Residential Districts.
95
96 (a) Identification signs:
97
98 (1�
99
l00
For one- and two-family structures and bed and breakfast residences, one
identification sign not exceeding a total of two (2) square feet in area.
101 (2) For multiple-family structures on parcels twenty-five thousand (25,000) square
102 feet or smaller, one (1) identification sign far each street frontage is allowed. No
103 sign shall exceed six (6) square feet in size. For multiple-family structures on
ORlGINAL p
104 parcels larger than twenty-five thousand (25,000) square feet, one (1) ar two (2)
los identification sign(s) on each street frontage is/are allowed. The total amount of
106 signage on each frontage shall not exceed twenty-four (24) square feet in size.
107
108 (3)
109
For structures other than residential uses, one identification sign for each street
frontage not exceeding a total of thirty (30) square feet in area.
110
1ll (4) For parks, community centers, and religious, civic or philanthropic institutions,
ll2 one identification sign, not exceeding a total of thirty (30) square feet in area for
113 each street frontage, and one bulletin board not exceeding a total of thirty (30)
11a� square feet in area.
115
116
117
lls
119
No sign shall project higher than thiriy (30) feet above grade.
(5)
If located within a required yard, a freestanding sign may not exceed four (4) feet
in height plus two (2) inches for each foot set back from the property line.
(6)
120
121 (b) Temporary signs:
122
123 (1) For new subdivisions or new multiple-family developments, one real estate
124 development sign not exceeding a total of fifty (50) square feet in area within the
125 subdivision or on the multiple-family lot, per three hundred (300) feet or less of
126 lot frontage. No such sign shall be located in any required yard.
127
128 (2)
129
For ali uses, one real estate sign not exceeding a total of six (6) square feet in
area.
130
131 (3) For all uses, one sign not exceeding a total of fifty (50) square feet in area
132 identifying an engineer, architect or contractor engaged in, or product used in, the
133 construction of a building.
134
135 (4) For parks, community centers, and religious, educarional, civic or philanthropic
136 institutions, portable signs and temporary signs are permitted for special events
137 under the following conditions:
138
139 a.
140
Portabie signs:
141 1. On zoning lots with a street frontage of three hundred thirty (330)
ORIGINAL ° 'r�"
142 feet or less, the gross surface display area of the signs shall not
143 exceed one hundred (100) square feet. On zoning lots with a street
144 frontage of over three hundred thirly (330) feet, the gross surface
145 display area of the signs shall not exceed three hundred (300) square
146
147
148
149
150
151
2.
152 3. The signs shall not be flashing signs or located in a required yard,
153 required off-street parking space or maneuvering area, or public
154 right-of-way.
155
155 b.
157
158
159
160
161
162
163
164
165
166
167
Temporary signs.
2
3
feet;
The signs shall be pernntted two (2) nonconsecutive times per
calendar year for a period of not more than fourteen (14) days per
time;
The gross surface display area of the signs shall not exceed one
hundred (100) square feet;
The signs shall be pernutted three (3) nonconsecutive times per
calendar year for periods of not more than ninety (90) days per time;
The signs shall not be flashing signs ar located in a required off-
street parking space or maneuvering area, or public right-of-way.
(5) No sign shall project higher than thirty (30) feet above grade.
168
169
170
171
172
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192
193
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194 Sec. 66.205. OS-1 and B-1 Business Districts.
195
196 [No outdoor sports facilifies aze found in these zones, which are used for small neighborhood commercial areas such as
197 comer stores. Therefore, sports facility sponsorship signs aze not pernritted in these zones.]
198
199 Sec. 66.206. OS-2, B-2C, B-2 and B-3 Business Districts.
200
201 (a) Business signs...
202 (b) Temporary signs...
203 (c) Portable signs...
204
205
206 ��
207
208 Sec. 66.207. B-4 Business District.
209
210 (a) Business signs...
2ll (b) TemporaYy signs...
212 (c) Portable signs...
213
214-- -- • — — —
215 �rs�e�s-
216
o�-���
ORiGINAL
21�
218 Sec. 66.208. B-5 Business District.
219
220 (a) Business signs...
221 (b) Temporary signs...
222 (c) Portable signs...
223
224
225 $istri�s:
226
227 Sec. 66.209. I-1 Industrial l District.
228
229 (a) Business signs....
230 (b) TemporaYy signs....
231 (c) Portable signs....
232
233 .
234 �
235
236 Sec. 66.210. I-2 Industrial2 District.
237
238 (a) Business signs....
239 (b) Temporary signs....
2a0 (c) PoYtable signs....
241
242
243 $istrie�
244
245 Sec. 66.211. I-3 Industrial 3 District.
246
247 [Sports faciliry sponsorship signs not pemutted.]
248
7
O�-��1
249 Section 66.214. Advertising Signs.
250
OR{G�NA�
251 (a) Advertising signs prohibited.
252
253 [This is the pazagraph that prolubits off-premise advertising signs citywide. Unchanged.]
254
255 (b) Professional sports faciliry.
256
257 [This is the section that allows the electronic message boazds at the Xcel arena subject to a number of required standazds.
258 Unchanged.]
259
26o Section 66.215. �serv�et Snorts Facilit�Snonsorship Signs.
261
262 S�orts facilitYsponsorship si�ns are perinitted. without re�ard tazonin� district, as acc�ssorX
263 uses at the� followin�.plaaes: golf cours�s: �hockey rinks at 1Y1c1�IurrayField; Midway
264
265
266
267
268 rec�uired standard's:
269
270 �1.� Si�ns at �olf �
271 boxes and the
272
273 �2,�
274 �
275
276
277
278 �
279
280
281
2s2 �
283
284 �
Zss �
286
si�ns are perrssitted.
Signs shall not be:illiaminated;excent liy the re�,ular svorts facility lightin�uring hotirs
of use.
Si�ns shall be maintained im �aod condition.
K:�ZONING�Ballpark Siy,ms CC ordinance rev 5-16-03.wpd AA-ADA-EEO Employer g
feet.
Si�ns at.hocl�e�risil�s.sha�l�be on°tke,intexior s7des o£tYie`°lio�key boards.
os-���
287
288
289
290
Section 2
ORIGI�Iq�
291 This ordinance shall become effective thirty (30) days after its passage, approval, and
292 publication. �'' I�„�Q.�
���
Benanav
Bostrom
Coleman
Adopted by Council: Date ��O O�
Adoption Certifie b Council Secretary
By:
� ����
Approved by May Date _' �
By:
xequescea ny ueparcmenc ox:
Plannin & Economic evel me
By:
Approved by Financial rviCes
By: i�l'T.C�� �i c� ZI —oT
Fozm Approved by City Attorney
Hy:
Approved by Mayor for Submission to Council
�
:� 2 3 03
K:�ZOMNG�Ballpark Sip�s CC or&¢ance rev 5-1 G03.wpd AA-ADA-EEO Employer
0
�
DEPARTMENT/OFFICE/COUNCIL: —� DATE INITIATED I GREEN SHEET No.• 204380 �
PED & Parks and Rec 4l28/03 ' --- �
CONTACT PERSON & PHONE:
Lairy Soderholm 266-6575
M[JST BE ON COUNCII. AGENDA BY (DATE)
3'� reading/public hearing on 5/7/03
TOTAL # OF SIGNA'PfJRE YAGES
� �'DEPARTMENTD � 7CI'LYCOUNC➢ _
ASSIGN � CITY ATTORNEY �t —J CITY CLERK - _
NiJM'ggg FINANCIAL SERV DIl2. _ FINANCIAI. S
gpg �MAYOR(ORASST.) CNILSERVICECOMMISS[ON �
ROUTING LPLANNIY3G ADMINISIRATO �
o�ER 03=��'
ALL LOCATIOP3S FOR SIGNAT6RE)
ncrioN �QuEST�n: Adoption of Ballpark Signs Zoning Amendments. The attached draft ordinance is recommended
by the Planning Comuussion as a refinement of the draft that has already had two readings at the Council during
April (Council File #03-367).
RECOMMENDATIONS: Approve (A) or Reject �)
A PLANIVING COMMISSION
CIB COMIvITTTE.E
CNIL SERVICE COMMISSION
A Pazks & Req PED, LIEP
PERSONAL SERVICE CONTRACTS MUST ANSWEIt THE FOLLOWiNG
QUESTIONS:
1. Has this persotJ£im ever worked under a wntract for this department?
Yes No
2. Has this person/firm ever been a city employee?
Yes No
3. Dou this person/firm possess a skill not normaity possessed by any cusent c�Ty employee?
Yes No
Explaiu alI yes answers on separate sheet and attach to green sheet
IMTIATING PROBLEM, ISSUE, OPPORTIJNITY (Who, What, When, Where, Why).
Saint Paul Parks and Recreation is pursuing sports facility sponsorship signs as a new fund-raising alternative for
sports facilities and programs. The zoning code needs to be amended to allow these signs while continuing to
prohibit outdoor advertising in the form billboards. To expedite the amendment and start the sponsorships this
summer, the Council heid its first and second readings on the proposed zoning amendments before receiving the
Planning Commission's recommendation. Now the Planning Commission is forwarding its recommendation,
which includes some refinements in the draft ordinance. The Council should substitute the attached draft, which
the Plasuung Commission recommended on 4/25/03, for the earlier draft (Council File #03-367).
ADVANTAGES IF APPROVED�
Parks and Rec wili implement the sponsarship program this summer, if possible, to raise money far facility
maintenance and athletic programs.
DISADVANTAGEIFApPROVED_ �
There will be more signs at citywide ballparks, golf courses, and hockey rinks, but not at neighborhood rec centers.
DISADVANTAGES IF NOT APPROVED:
One opportunity for Parks and Rec to repiace funding cuts will be 1ost. Perhaps LTEP will need to enforce the
existing prohibition against outdoor advertising signs at the little league parks and the Saint Paul Saints.
TOTAL AMOUNT OF TRANSACTION: $ COST/REVENUE BUDGETED:
FUNDING SOURCE: ' ACTIVITY NUMBER: __�—� R E C E I�� �
Fmwric�u, zNFOrzm�TioN: �srLnnv} N.A. - Zoning Code amendment
�
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�:�:� � Q='��' APR 2 g 2003
. �,.: _ - CtTY A
K.�BallpazkSio sgreeasheet2.wpd AA-ADA-EEOEmployer
03 - 3G�
CITY Or"' SA�T p,f��. 390C+ryHa1! Telephone�651-166-8�70
Rauly C. Kelly, Mayor Li West Kellogg Boulevm'd Facsimrle. 6�1-228-8.513
SatrstPaul, MN55IO2
April 30, 2003
Council President Bostrom and Members of the City Council
310 City Hall
Saint Paul, MN 55102
Re: Ballpark Signs Zoning Study
Dear Council President Bostrom and Members of the City Council:
I am pleased to transmit for your consideration the Ballpark Signs Zoning Study and the related
zoning amendments that have been recommended by the Planning Commission. The Planning
Commission initiated this study at the request of the Parks and Recreation Director. The proposal
will allow sports facility sponsorship signs as conditional uses under the Zoning Code at citywide
ballfields, golf courses, and hockey rinks. Signs will not be permitted at neighborhood rec center
facilities. Sponsarship signs are already found at the little league ballparks in the city and at
Midway Stadium, and there have been barely any objections to the existing signs.
I support the sports sponsorship signs program that Parks and Recreation is initiating, and I support
the Planning Commission's proposal for zoning amendments to allow the program to get undercvay.
Even though the sports facility sponsorship program will not be a large revenue source, it will pay
for mowing the grass, painting the bleachers, and repairing the dugouts and backstops. It is an
example of what the City can do in response to state cuts in local government aid.
If you have any questions about the program, please call Bob Bierscheid (266-6409) or Vince
Gillespie (266-6408) in Pazks and Recreation, or for questions about sign regulations in the Zoning
Cod�please ca11 Larry Soderholm (266-6575) in PED.
Enclos
AA-ADA-EEO Employer
DEPARTMENTOFPLANNING
& ECONOMIC DEVELOPMENT
Marth¢ G. Fu[ler, IHrector
CITY OF SAINT PAUL
Randy C. Ke1Ty, Mayor
�
03-3C7
Telepho+ee: 651-266-6655
Facstmile: 6�1-2?8-3314
25 Wui Fourth Sereei
Saint PauZ, MNSSIO2
DATE: 4/28/03
TO: City Council
FROM: Lany Soderholm�
Planning Administrator
RE: Contents of Ballpark Signs Zoning Study
The following materials are contained in the Ballpark Signs Zomng 5tudy:
1.
2.
3.
4.
5.
6.
7.
Pa¢es
Plannmg Commission resolution 1
Zoning amendments (as recommended by Plamm�g Cmsn on 4125J03) 2- 7
Resolution initiating study 8
Staff draft: Ballpazk Signs Zoning Study 3/12 /03 9- 13
Planning Commission public hearing on 4/11/03: minutes and written testimony 14 -19
City staff responses to public hearing issues 20 -22
Parks & Rec description of sponsorship signs program 23 -25
Uclm�vou�sl,azea�PEO�uShnu, aA-.nDa-sao smytoym
D3-3C�
city of saint pau(
planning commission resolution
file number 03-43
date APrll 25, 2��3
Ballpark Sponsorship Signs Zoning Study
WHEREAS, the Planning Commission initiated the Sallpark Sponsorship Signs Zoning
Study on March 14, 2003, by resolution 03-26;
WHEREAS, on March 18, PED staff distributed the Ballpark Sponsorship Signs Zoning
proposa! for pubiic review and comment;
WHEREAS, the Planning Commission on April 11, 2003, held a public hearing at which
all persons present were given an opportunity to be heard regarding the Bat4park
Sponsorship Signs Zoning Study in accordance with the requirements of Section 64.400
of the Saint Paul Legislative Code;
WHEREAS, notice of the public hearing was published in the Saint Paul Pioneer Press
on April 1, 2003; and
WHEREAS, at the conclusion of the hearing Pianning Commission deliberated on the
pubiic testimony and the staff memos and recommendations, as substantialiy reflected
in the minutes, and reached its recommendation;
NOW, THEREFORE, SE IT RESOLVED, that the Saint Paul Pfanning Commission
recommends that the Zoning Code be amended to allow sports facility sponsorship
signs as a conditional use in the residential, commercial, and industrial aoning districts
where such facilities are found;
AND FURTHER RESOLVED, that the Planning Commission directs the Pianning
Administrator to forward the Ballpark Sponsorship Signs Zoning Study, the minutes,
and this resolution to the Mayor and the City Council for their review and action.
moved by Rramer
seconded by
in favor Unanimous
: against
�
city of saint paul
planning commission resolution
file number 03-26
date March 14, 2003
Initiation of Ballpark Sponsorship Signs Zoning Study
WHEREAS, Section 64.400(b) of the Zoning Code provides that the Planning Commission
has authority to initiate amendments to zoning regulations;
WHEREAS, the D'uector of Parks and Recreation has asked the Planning Commission to
consider pernritting the signs of sponsors at bailparks and certain other athletic facilities as a
means of raising some funds to support athietic programs, given the reductions that are now
being unposed on the City's budget;
4� - 3 ��
WIiEREAS, the City Attorney's O�ce has advised the PED and Parks and Recreation staffs
that the Zoning Code does not currently provide for sponsorship signs, and the code would
need to be amended before a sponsorship sign program can begin.
NOW, TfIEREFORE, BE IT RESOLVED, that the Pianving Commission hereby initiates
the Ballpark Sponsorship Signs Zoning Study to determine if amendmeats should be
recommended to the Mayor and the City Council to allow sponsorship signs at various types of
recreational faciliries in the city.
moved by An£ang
seconded by Johnson
in favor Unanimous
against -
�
DEPARTMENT OF PLANNING
& ECONOMIC DEVELOPMENT
Martha G. Fu11er, Direc[or
�
a3 •'3c�
CITY OF SAINT PAUL
Randy C. Ke1(g Mayor
25 WestFourth Sbeet
Saint Paui, A2N SSIO2
TeZephone: 651-266-6655
Facsimi(e� 651-228-3314
BALLPARK SPONSORSHIP SIGNS ZOlVING STUDY
PED Staff Draft 3/12/03
Parks and Recreation Department Request
Given the major reduction in the City's general fund budgets for 2003, 2004, and beyond, the
Parks and Recreation Department is exploring new opportunities for funding in order to minimize
reductions in service. On February 20, 2003, Parks and Recreation Director Bob Bierscheid sent
a letter to the Planning Commission requesting permission under zoning to place sponsorship
signs at certain municipal athletic and recreational facilities. He also submitted general guidelines
that Parks and Recreation would use in marketing the sign space. Parks and Recreation would
like to be able to implement their proposal this summer.
Currently, the signs proposed by Parks and Recreation would be considered advertising signs
under the Zoning Code, and as such, would be prohibited. Parks and Recreation cannot proceed
with a sponsorship signage program unless the Zoning Code is amended. Since sports and
recreation programs are critical for families throughout Saint Paul, the Plamm�g Commission
decided to expedite the Ballpazk Advertising Signs Zoning Study and to try to get a
recommendation to the City Council in April.
Authority for the Studv
Amendments to the Zoning Code follow the procedures in Section 64.400 of the Code and
Minnesota Statutes Section 462357. Either the City Council or the Planning Commission can
initiate citywide amendments. Pubiic hearings with required notice are held at both the Planning
Commission and the City Council. The City Council has to hold readings on four successive
weeks before adopting amendments to ordinances, including the Zoning Code.
Esistin� Sien ReEUlations
In Section 66214 in the sign chapter of the Zoning Code prohibits advertising signs and states the
��
a�-3«
reasons for the prohibition. Section 66. 103 includes a definition of advertising sign, which
directs attention to businesses, products, and services that are available somewhere else, not on
the same premises as the sign. In conirast a business sign gives the name of a business and
what it sells on the premises. Using this distinction between on premise versus off-premise
signs, the ballpark sponsorship signs proposed by Parks and Recreation are off-premise signs and
therefore would be treated as advertising signs under the cunent Saint Paul Zoning Code.
The definition of advertising sign goes on to say that advertising signs aze not considered
accessory uses, that is, advertising signs are not incidental or customarily found on the same
zoning lot as the principal use of the property. For example, every Walgreen's store will have a
"Walgreen's" sign to identify the store and may have some signs about merchandise available in
the store, but only a small percentage of Walgreen's stores will have a billboard on the roof. The
identification sign is accessory; the billboard is nonaccessory. Using this distinction between
accessory versus nonaccessory signs, the ballpark sponsorship sign proposed by Parks and
Recreation are incidental to the ballfield and aze commonly found in ballparks all around the
country; therefore, they would be accessory signs.
The prohibition against advertising signs is repeated in the Zoning Code in the special sign
districts, which, neighborhood by neighborhood, impose supplementary sign regulations in about
two-thirds of the city. The spec9al sign districts are found in Sections 66216 and the following
subsections through Section 66.217.
Section 66216 on advertising signs provides for an exception so that a professional sports facility
can have message boards with off-premise advertising. The Xcel Arena falls under this exception,
and thus was allowed to install the two billboard-sized electronic message boards on the building
facade. The exception for a professional sports facility was based on distinguishing between
billboards and the Xcel message boards on several points: clear public benefit from having a
professional sports franchise; advertising signs are a typical financing component for professional
sports stadiums; unlike billboazds, the signs are very small in relatian to the size of the site; the
signs and building are integrated together; public design review process for stadium and signs.
A couple of additional points about the City's sign zegulations may be relevant. The Zoning Code
regulates only outdoor signs, not indoor ones. The advertising signs on bus shelters, bus benches,
and newsstands, which are much smaller than billboards, aze not subject to the Zoning Code but
are subject to other City licensing, franchising, and public right-of-way regulations.
Existin�Sqonsorship 5igns at Saorts Facilities
Tn better quality municipal and little league baseball fields all around the country, it is common to
find sponsorship and advertising signs painted on the outfield fences. Ideally, the fence is a tall
boazd fence painted dazk green with bright colored signage (except in dead center field) facing
the grandstand and bleachers. Ivy might be growing up the back of the fence and trailing over in
the right and left field corners. The PED staff have not had time to see if any survey information
2
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exists that documents just how common ballfield sponsorship signs aze, but the CiTy staff are
confident that we've seen it in lots of places. It is customary. Such sponsorships confer a general
benefit on the community by undenvriting athletic facilities.
In Saint Paul outdoor sponsorship signs are cunently found at the following athletic facilities:
L Ford Little League Field in F3ighland Pazk. Sign panels on outfieid fences, bolted through
chain link, some variation in sign dimensions; privately owned ballpark; mixed RM-2 and
I-1 zoning districts; adjoining land uses are multifamily, industrial, and railroad track.
2. Saint Paul Saints Stadium on Energy Park Drive. (Description: need to go and look at
signs); owned by the City; I-1 zoning district; surrounded by industrial and office patk land
uses with a mainline railroad track on the north.
3. There used to be sponsorship signs at the Parkway Little League Field in Dayton's Bluff.
Privately owned; low-lying land surrounded by tree-covered embankments with houses at
higher elevations; All Nations Academy across E. Third St. on the north; all R-4 single-
family zoning.
4 Target Stage in Harriet Island Park. The Target Corporation donated the large
performance stage in the renovated Harriet Island Pazk The Planning Commission
decided that it could not have the red and white Target logo; instead a small, tasteful
acknowledgment sign was installed. In the city's landscape parks, the Planning
Commission did not believe there shouid be anything that looked like advertising signs.
Facilities Where Parks and Recreation Is Considerin�Advertising Signs
Mr. Bierscheid's letter indicates the following sites are under consideration for sponsorship signs:
1. Dunning Stadium
2. Rice & Arlington Ballfield #2
3. McMurray Athletic Complex
4. Arlington and Arkwright Athletic Complex
5. Como, Highland, and Phalen Golf Courses
6. Como and Highland Swimming Pools
7. Como Zoo
PED Staff Recommendations
Generally, PED staffwould support sports facility sponsorship signs at the following
locations:
a. Private, little league ballparks
b. The Saints stadium
c. Larger municipal ballfields that aze used primarily for municipal athletics
d. Municipal swimming pools on the insides of the fences
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e. Hockey boards on the inside surfaces--probably almost anywhere in the city
f Small signs on the tee boxes at golf courses
2. Generally, PED staffwould not support sponsorship signs (at least not painted board signs
like the ones at ballparks) at the Como Zoo, at neighborhood recreation centers, or in the
city's landscape pazks.
3. The Zoning Code should be amended to permit sponsorship signs at certain types of
sports facilities to help support them financially. This can be done by defining sports
facility sponsorship signs with meaningful distinctions from advertising signs.
4. The zoning amendments should make sports facility sponsorship signs a conditional use in
a11 zoning districts. Sports facilities are usually in or near neighborhoods on residentially
zoned land. As a conditional use, some of the conditions can be written into the code to
apply citywide. Other additional conditions can be written into the actual conditional use
pernut and can address specific circumstances at an individual location.
The conditions that are ciCywide and are written into the code should include:
a. Signs must be designed to be internal to the sports facility, that is, oriented toward
piayers and spectators, not toward the general public or neighborina property.
b. Signs must be at least 300 feet from residential land uses, measured from the lot
line of the residential use to the nearest sign.
c Size of signs:
1. Signs on fences shall not exceed 24 square feet, except where the ballpark
or other sports facility is fully enclosed so that the signs are not readable
from the outside.
2. Signs at golf courses shall be located at the tee boxes and shall not exceed
four square feet.
d. Signs sha11 not be illuminated except by the regular field lighting during hours of
use.
6. If the Planning Commission recommends in favor of sports facility sponsorship signs
amendments and the City Council adopts them, then the Planning Commission should be
prepared to issue Conditional Use Pernuts immediately for the Parks and Recreation
facilities. Summer is when most of the signs would be seen. On the fastest possible
schedule, Parks and Recreation could be installing signs by early May. The Planning
Commission can telescope the process by: (a) writing the conditional use pernuts
concurrently with the City Council readings; and (b) delegating the actual issuance of
sports faciliry sponsorship signs to the Planning Administrator. Public hearings az'e not
required for administrative decisions (e.g., site plan reviews by LIEP staffj.
7. Based on current inforniation, the Planning Administrator or Planning Commission would
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issue one pemut for the Ford Little League Park, one for the Saints Stadium, and either
one master pemrit to Parks and Recreation for all their planned signs or a series of
separate pernuts by type of facility (one for ballparks, one for swimming pools, one for
hockey rinks, one for golf courses). Pazks and Recreation would be required to file
zoning applications in the same manners as private applicants.
8. Sports facility sponsorship signs shouid be exempt from getting building pemaits. This
would require another minor amendment in the Zoning Code.
9. The recommendations above leave the Zoning Code's prohibitions against new advertising
signs unchanged.
Aopendices
A. Letter and program description from Bob Bierscheid
B. Citywide map of sport facilities discussed in this report (To be ready for 3119I03
Neighborhood and Current Planning Cte. meeting.)
C. Photos of several sports facilities
E. Draft of proposed zoning amendments (To be drafted for Neighborhood and Current
Planning Cte. meeting on 3/19/03. Are other amendments to legislative code also
needed?)
F_ Drafts of proposed CUPs_ Saints Stadium, Ford Little League Park, Parks and Rec
ballfields as requested; Highland and Como Swimming Pools; Golf course tee boxes. (To
be done before Planning Cmsn public hearing.)
G. Draft ofPlanning Commission resolution to delegate sports facility sponsorship sign CUPs
to Planning Administrator. (To be done before Planning Cmsn public heazing.)
K1Shared�PED�50DERHOL�Z.ONIl�G�Ballpazk5ignsRreport draftl.d¢dADA-EEOEmployer
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Saint Paul Planning Commission
City Ha11 Conference Center
15 Kellogg Boulevard West
Minutes of April ll, 2003
A meeting of the Planning Commission of the City of Saint Paul was held Friday, April 11, 2003,
at 830 a.m. in the Conference Center of City Hall.
Commissioners Mmes. Donnelly-Cohen, Fazicy, Zimmer Lonetti, McCall, Morton, and Shortridge;
Present: and Messrs. Alexander, Alton, Dandrea, Johnson, Kong, Kramer.
Commissioners Mmes. '�Trevino; and Messrs. *Anfang, *Field, *Fotsch, *Gervais, *Gordon,
*Mazdell, *Mejia, and *Rosales.
Absent:
*Excused
Also Present: Lanry Soderholm, Planning Administrator; Rich Ma11oy, Mazcus Martin (PED
Intern), and Mary Bruton, Department of Planning and Economic Development
staf£
I. Approval oF Minutes of March 28, 2003
MOTION: Commissioner Johnson moved approval of the minutes of March 2$, 2003.
Commissioner Kramer seconded the motion. The molion carried on a unanimous voice vote.
II. Chair's Announcements
III. Planuing Adwiuistrator's Announcements
Ciry Council Business:
772is week:
- Amendments made to the steep slopes ordinance that applies cirywide. It was laid over for
the fourth reading next week.
- Menards rezoning is moving ahead.
- The Ballpark Signs Zoning Study has started the reading process.
Next week:
- Notice aUout motions for temporary restrauung orders with regard to the Efiendi carriage
house.
- White Bear Avenue right-of-way reconstruction based on the smail area plan.
- Another exception to the Sunray moratorium
- An ordinance to pernrit alcohol to be served at sidewalk cafes.
�
03 -
IV. PUBLIC HEARING: Ballnark Snonsorslain S� Zonin� Atnendment
Item from the Neighborhood & Current Planning Committee
(Larry Soderholm, 65I/266-6575)
Chair Morton read the rules of procedure for the public heazing and announced that notice of
the public heaxing was published in the Saint Paul Pioneer Press on April 1, 2003, and was
mailed to the citywide early notification system list of recipients and companies that aze
interested in advertising signs.
Mr. Larry Soderholm gave a brief presentation and introduced the Director of Pazks and
Recreation, Bob Bierscheid. Mr. Bierscheid spoke in favor of sponsorship signs stating they can
raise significant revenue for the Parks & Recreation Division in order to provide services. Ms.
Kathy Korum, Parks & Recreation, spoke in favor of the sponsorship program, showing pictures
of signs that would be used in ball parks and on the golf courses. Ms. Korum stated that the
signs that are proposed for the ballparks would be limited to 3' x 8' signs with some being
smaller. At the golf courses the signs would be relatively small additions to the hole description
signs at the tees. She stated they hope to go out to bid with one company so that the signs would
be consistent. Ms. Korum stated the charge for instance at Dunning Field would be between
$500.00 -$1,000.00 per season per sign.
Anna Wasescha, 1312 Dayton Avenue, Saint Pau1. Ms. Wasescha stated she is totally
opposed to this proposal for putting advertising signs up in the public parks. She gave
three main reasons why she is opposed: 1) To advextise in the public parks is to
fundamentally change, to redefine the nature of public space; 2) Besides defiling natural
space, the City is succumbing to commercial bombardment; and 3) Signs are up 24 hours a
day, 7 days a week. She stated that when we say the main reason for doing this is to raise
money, what we are really saying is that we don't have a good reason to do this. We can't
defend it in terms of policy or philosophy, we simply need the money, and thaYs just not
acceptable.
MOTIOPS: Commissioner Faricy moved to close testirnony and keep the wtztten portion of the
public hearing open until 5:00 p.m. today, and to refer the matter back to the Neighborhood
& Cutrent Planning Committee. Commissioner Kramer seconded the motion. The motion
carried unanimously on a voice vote.
V. Zoning Committee
Commissioner Kramer gave the Zoning Committee report.
OLD BUSINESS
#02-244-612 Clear Channel Outdoor Inc. - Appeal of an administraflve decision by the O�ce
of License, Tnspections, and Environmental Protection (LIEP) to deny a building permit for the
renovation of the damaged billboard face that has been unused for more than two years (this does
not affect the other roof-top billboazds on the property, which have been in continuous use). SE
corner of Le�cington and Uttiversity. (Rzch Malloy, 651/266-6647)
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Benita B. Warns ��-���
1440 Lafond Avenue
St� Paui, MN 55104-2438
(651) 641-1037
Members of the Planning Commission
C/o Larry Sofderho{m
25 West Fourth Street
St. Pau1. MN 55102
Please enter this letter into the o�cial record of the April 11, 2003 public hearing
on the Ballpark Sponsorship Signs Zoning Amendment.
For the record, I support this zoning amendment. In these difficult economic
times, we must continue to seek out new revenue streams that will allow the
citizens of St. Pauf to continue receiving the high level of recreational services
that make St. Paui an attractive place to live.
I have one concern with this plan, which is that it 4imits this potentially lucrative
revenue stream to specific types of facilities. I feel that this is shortsighted.
Neighborhood groups are currently battling to keep open their recreation centers.
Some neighborhood groups have managed to secure agreements with private
organizations to provide operating funds and management assistance for their
recreation centers. It would be wrong to deny such groups the opportunity to
display signage letting the community know who is providing such vital funding
for their recreation centers.
i agree that sponsorship signage displays should be prohibited in facilities like
landscape parks or the Gomo Zoo. However, these signs should be permitted for
neighborhood recreation centers and the revenue generated from each sign used
to fund programming at the specific recreation center where the sign is displayed.
This would ancourage neighborhoods to actively recruit new partners to offset
the current funding shortfali in the City budget. Pricing should be set at levels to
encourage locally owned and neighborhood based businesses to participate.
Please don't limit sports sponsorship signs to ball fields, swimming pools, hockey
fields, and go{f tees. Change this zoning amendment to permit these signs at
neighborhood recreation centers.
/ C ��� .. .
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nita B. Warns
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Page 1 of 1
Larry Soderholm - ball park advertising signs
From: "brian bates" <brianbates@uswest.net>
To: "larry.soderholm" <larry.soderholm@ci.stpaul.mn.us>
Date: 4/li(2003 11:33 AM
Subject: ball park advertising signs
Larry - I understand you are accepting comments until S:OOpm today on
the parks department's proposal to further ciutter our City. Well here
it is:
These are advertising signs by definition. Just read the definition of
advertising sign. The City has adopted a policy that
> No advertising signs are permitted in any zoning district in the city.
> The purposes of this prohibition are to enhance views of the natural
> and built environments of the city, to improve aesthetica{ly the
> fusion of residential and mmmercial areas, to promote community pride
> on the part of property owners, to encourage beautification and
> investment in the city, to protect property values, and to reduce
> cluttered and chaotic signage, which draws attention away from the
> idenCification signs of businesses and institutions located in the city.
This public policy applies to the subject advertising signs as well as
the more familiar billboards, bus benches, and bus shelters. After
YEARS of debate with nearly every neighborhood weighing-in in favor of
this public policy, the City broke free of the political bonds with
advertising companies and did the right thing for the City and its
residents. Now to have a department of that same City rewrite this
public policy on a fast-track schedule is unconscionable.
Lets be clear: if this "bailpark" advertising scheme passes there will
be no public poficy on advertising signs. The current public policy wili
be so undermined as to be eliminated.
This scheme is so legally corrupt I cannot believe anyone from the city
attorney's office could have taken a serious look at it, and I mean a
serious look - not just the usual off-the-cuff opinion. The parks
department is attempting to bene4it from an activity the City has
disaflowed the private sector. This is spot zonirtg - you should know
about this. This is potentially a violation of equal application of the
law - the City attorney's o�ce should know about this. You CANNOT
control mntent - if you allow burgers you must allow beer and smokes -
thaYs first amendment commercial speech.
Finally - there are at least two billboards on city park property.
Please tell me the terms of those contracts - how much money and when
the leases expire. Brian Bates
O'�-'��9
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file://C:�Documents%20and%20Settings\soderhol�Loca1%20Settings\Temp\GW } 00OO1.H... 4/15/2003
Page 1 of 1
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From: )eanne Weigum <jw@ansrmn.org>
To: "larry.soderholm" <larry.soderhoim@ci.stpaul.mn.us>
Date: 4/il/2003 12:09 PM
Subject: Advertising signs in parks
CC: ]ane Prince <Jane.p�ince@ci�stpaul.mn.us>, ]ohn Mannillo <john@mannilfowomack.com>, Theresa
Heiland <ccmerriam@agiliti.net>, Bob Straughn <ROS@McgrannShea.com>, Peggy Lynch
<peggylynch@visi.com>, Don Ludemann <donludeman@aol.com>
To: Larry Soderholm
From: Jeanne Weigum
4-11-03
Larry, I am really less than thrilled at the notion of even more
advertising clutter in our pubiic places. It appears that because
budgets are tight, everything we can think of is for sale or rent.
But even more importantly, I am concerned that by allowing the city to
engage in off premisis advertising, the flood gates to more biliboards
will be thrown open. We saw that played out with the Excei center and I
fear this will be a sorry repeat. We have had way to many "whoops"
unintended consequences which iead to more billboards.
Putting advertsing in the parks is bad policy. The possible impack on
our 6iflboard restrictions makes it even worse policy.
Jeanne Weigum
651-646-3005
fax 651-646-0142
f�.-
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Page 1 of 1
Larry Soderholm - advertising in parks
From:
To:
Date:
Subject:
6'� -'��
"brian bates" <brianbates@uswest.net>
"Anna Wasescha" <ariel@tc.umn.edu>, "jane prince" <�e.prince@ci.stpaul.mn.us>, "Peggy Lynch"
<peggylynch@visi.com>, "mby hunt" <hunhuby@aol.com>, "bobbbi megazd" <rmegard@wavefront.com>, "lee
olson" <dboyce@mcg.net>, "jane prince" <�e.prince@cistpaul.mn.us>, "bob suaughn"
<ROS@McgrannShea.com>, "andy driscoll° <andy@driscollgroup.com>, "john mannillo"
<ohn@mannillowomack.com>, "michael paymaz" <m.paymaz@attbi.com>, "jeanne weigum" yw@ansrmn.org>,
"Truman Porter" <�ic.porter@worldnet.att.nev, "Larry Soderholm" <lany.soderholm@cistpaul.mn.us>
4(25(2003 11;07 AM
advertising in pazks
the 6th circuit court of appeals has agreed with eller media that restrictions on the content of advertising - here an effort to
limit alcohol advertising because of concems of underage drinldng - are an uncons6turional infringement on Eller's fust
amendment protections.
these advertising signs in puks aze just a disasterous idea.
Brian Bates
http://www.newsnet5.com/news/2126315ldetaii.html
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file:ffC:�Documents%20and%20Setrings\soderhol�L,oca1%20Settings\Temp\GW } 00OO1.H... 4125l2003
DEPARTMENT OF PLANNING
& ECONOMIC DEVELOPMENT
Martha G. Fuller, Direcfor
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CITY OF SAINT PAUL
R¢ndy C Kelly, Mayor
DATE: 4115l03
25 West Fourth Street
Saint Paul, MN 55102
TO: Neighborhood and Current Planning Committee
FROM: Larry Soderhol�d Kathy Korum
TeZepl:one.�651-266-6655
Fncsimile.� 651-228-33I4
RE: Ballpark 5igns Zoning Study: Issues at Planning Commission's Public Hearing
At the Planning Commission's public hearing on the Ballpazk Signs Zoning Study, the commission
received the following input:
1. Bob Bierscheid, Saint Paul Parks and Recrearion Director
2. Kathy Korum, Saint Paul Parks and Recreation staff inember who is developing the program
3. Benita Warns, a Aamline-Midway resident who supported the proposal in a letter
4. Ann Wasecha, a Lexington-Hamline resident who spoke in opposifion to the proposal
5. Brian Bates, Scenic MN, sent email in opposition
6. Jeanne Weigum, Scenic Saint Paul, sent email in opposition
In addition, the staff have received a number of questions at two previous Neighborhood and Current
Planning Committee meerings and at the Land Use and Zoning Committee of the District 5/Payne-Phalen
Community Council. This memo attempts to summarize all of the questions and issues that have been
raised and give staff responses and recommendarions.
ISSUE STAFF RESPONSES
1. Commercialization of public 1. Staff is sympatheric to this concern; but ballfield signs are
parks and public facilities. quite common and quite traditional. Hockey board signs and
golf hole sponsorships are also fairly common. Signs will not
be permitted at landscape parks or trails or at neighborhood rec
centers. Staff believe the philosophical objection is overcome
by the practical value of keeping athletic programs available.
2. Does the proposal violate ]egal 2. The City Attorney's Office has not reseazched the issue to the
principles of equal protection and point of having a firm opinion, but in discussions they have
substantive due process? How found merit in the concept of "sponsorship" as opposed to pure
valid is the disrincfion between advertising. (Is there a parallel to public radio and TV?) Staff
sponsorship signs (for sports point out that sponsorship signs are currently benefitting mainly
facilities) vs. advertising signs for private, non-municipal organizations—little leagues and the
private, commercial property Saints baseball team. The proposal could serve private
owners? Is the City essenfially colleges, private golf courses, and possibly the school district,
prohibiting private signs and as well as the City.
permitring public ones?
K\ZONIIVG\BallparkSigns-PCpublicheazingissues.mem.wpd AA-ADA-E�loyer �-
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3. Doesn't this proposal run 3. The proposed signs are more like interior signs, which are not
conirary to the City's policy to regulated by the City; they're viewed by the people who come
restrict outdoor advertising? to the facility; they help to pay for the facility. Moreover, City
policy is always about balancing competing objecrives. The
objecrive of providing athletic opportunities is at least as
important as curtailing signs. The proposal has enough
restricfions on the signs to achieve balance between these
objectives.
4. Should these signs be permitted 4. PED staff is skeptical about signs on swimming pool fences.
at all of the facilifies proposed by PED supports the proposed signs at ballparks, golf courses, and
Parks and Rec? hockey rinks.
5. Will the program raise enough 5. Parks and Rec is quite certain that the proposal will raise at
money to produce a significant least enough revenue to covet the maintenance costs and some
public benefit? improvement costs at ballfields. At golf courses, even greater
revenue is projected to help with the high cost of maintaining
and renovating courses.
6. Will the City's solicitation of 6. Sports facility sponsors are usually businesses in the 1oca1
sponsors cut into the support now azea. No City faciliries are very close to the little league fields
being tapped by the little leagues? in Highland or Dayton's Bluf£ There may be a little
duplication in the recruirinent of sponsors at Dunning, but there
is also the possibility of synergy given the large number of
businesses in the Midway. The Saints get sponsarships from
large corporations, not main street businesspeople.
7. Will there be standards for the 7. At the City's facilities, Parks and Rec will have standardized
quality of the signs? sizes and specs. Most likely the signs will all be produced by
the same sign contractor. This is part of the program as
proposed.
8. Who will ensure the signs are 8. We'll write add maintenance as a condition for the SCUP,
well-maintained? and the zoning permit holder will be responsible to ensure
proper maintenance.
9. Will the signs be taken down in 9. Staff doesn't think that zoning needs to specify this. At the
the winter? little league fields, the signs have been taken down for the
winter at Dunning and at Parkway (if they currently have signs)
but they have been left up at Ford Field and, of course, at the
Saints stadium. Hockey boards are seasonaL Golf course signs
are usually permanent.
10. Is the size too big at the golf 10. As the Nghd & Ctiurent Ping Cte has discussed, staff
courses? supports reducing the sponsorship message portion of tee box
signs to two square feet. The previous four square feet was
envisioned for the entire sign describing the hole.
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11. What reshictions will the City 11. Pazks and Rec akeady has policies to prohibit product
place on the content of signs, e.g., advertising that would be unhealthful for youth. They will
unhealthful products, bazs, develop additional policies, in consultation with the City
political signs, political causes? Attorney, about political speech. The zoning code itself, will be
totally content-neutral.
12. Should signage on scoreboards 12. This can be addressed case by case in conditional use
be covered, too? permits.
13. In the process of issuing 13. Staff had not intended to do this but the Nghd & Current
conditional use permits, will the Ping is probably right that we should have hearing for the
neighbors be norified? ballpark sites.
Staff Recommendations
The staff support the Ballpark Sponsorship Si�s Zoning Amendments, attached and dated
4(I S(03, as mailed to the Neighbarhood and Current Planning Committee. PED staff does not
support signs on swimming pool fences.
2. The Planning Commission, upon adopfion of the amendments, should piocess conditional use
permit applicafions using the normal public hearing process for Arlington-Arkwright, Rice-
Arlington, and McMurray, and for fields at Aunning that have not previously had signs.
3. The Planning Commission should delegate authority to the Planning Administrator, upon
adoption of the amendments, to issue condition use permits without public hearings for the
following locarions:
a. Public golf courses
b. Saints stadiusn
c. Ford Little League Field
d. Parkway Little League Field, provided that no modifications of any conditions would be
required
e. Ba11 diamond leased to the little league at Dunning, provided that no modifications of
any conditions would be required
When the issuance of permits is delegated to the staff, no public hearing is required. For golf
course sponsorship signs, the effect on adjoining property owners would be negligible; whereas
sending public hearing notices to properly owners within 350 feet of all of the municipal golf
courses would be a big task. The ballfields in this recommendation all currently have or have
had sponsorship signs. Staff is not sure whether Pazkway and Dunning signs meet the condition
that the signs have to be at least 200 feet from a residential properiy. If a modification of the
distance requirement is requested, there would have to be a public hearing and Planning
Commission acrion. Staff does not have the power to grant vaziances or modifications.
cc: Bierscheid, Korum, Gillespie, Warner, Lane, Torstenson
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Differences Between Sponsorship and Advertising ��"�`� �'� L
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According to sources such as: the IEG Sponsorship Report, published by IEG, Inc. and Management of
Park and Recrearion Agencies, published by the I3ational Recreation and Park Associarion, businesses,
agencies and the public do definitely distinguish between sponsorship and advertising.
Generally, "sponsors" are businesses or individuals desiring to be seen as part of the community. They
seek to increase public awareness of their name and to enhance their image. They want to be affiliated
with events and programs. Sponsorship agreements aze seen as agreements of mutual benefit...that is, the
sponsar is recognized as a contributor to the facility, event, or program and in rehxrn, the recipient of
sponsorship dollats receives money needed to run the facility, or manage the event ar program. Sponsors
often choose the sponsorship route because they aze interested in a targeted donation, or want to support a
specific facility, event, or program.
Advertising on the other hand, is a much more precise effort on the part of an individual ar business, to
get the right message to the right customer. Linked closely to marketing, advertising campaigns are set
up as focused ventures wherein statistics of participants are studied, monitored and evaluated, and staff is
dedicated to ensure the quality and effectiveness of the advertising. Usually a particular product or service
is feahxred in the advertisement.
Our goais with a sponsorship program are:
• to partner with the business community and individuals in efforts to continue to provide high
quality programs, at well-kept facilities
• to explore and develop a new revenue stream for supporting improvements and maintenance at
athletic facilities
• to support the budget for the renovation of Highland Golf Course and augment the budgets at other
golf facilities
• to provide a place for individuals and businesses 9nterested in supporting our sports programming
a chance to do so, and to be recognized for their contribution
We respectfully request the Planning Commission and City Council to consider allowing sponsorship
signage at limited locations: (in addition to those already established)
• Municipal Athletic sites
Rice & Arlington, Arlington & Arkwright, Dunning and McMurray
• City owned golf courses (tee signs)
Highland 18, Highland 9, Phalen and Como
We intend to establish unifornuty standazds for signs and their display that may include requirements far
color, font and size of letters. We are also considering suggesting only a few methods of sponsor
recognition. Examples aze listed below:
Swenson Dentistry on Grand
IS A PROUD SPONSOR OF ST. PAUL BASEBALL
ST. PAUL ATHLETICS SPONSORED BY
Dave Win�eld
�
���
Number: Draft Effective Date:
Supercedes:na
Working Draft: 4/23l03
SUBJECT: Sponsorship Signage Policy
PURPOSE: Saint Paul Parks and Recreation offers qualiry recreation opportwuties for all ages and
interests at various facilifies througfiout the city. Sponsorship at these facilities would offer increased
visibility and image enhancement for the sponsor while providing much needed funds for maintenance
and upgrades of the facilities. This policy will specify conditions and procedures for soliciting and
accepfing sponsorships that includes providing space for sponsorship signage.
PROCEDURES
It shall be the Policy of the Division of Parks and Recreation to allow the solicitation and acceptance of
sponsorskrips that may include providing sponsorship signs as defined in Sec. 6b.103.A of the city code
at city owned and operated facilities. All sponsars wishing to display sponsorship signage must adhere
to the following conditions and procedures.
Condifions:
• The Director of the Division of Parks and Recreation must pre-approve all signage.
• It is understood that municipal athletic facilities and golf courses are used by both youth and adult
participants. Therefore, no sponsorship signs will be permitted that promote alcohol, tobacco
products, ar gambling, ar that are for any reason, deemed inappropriate.
• Signs must be professionally produced at the cost of the sponsor.
• All sponsorships will require a signed agreement between the Division of Parks and Recreation and
the sponsor.
• There shall be NO resale or sub-leasing of sponsorship signage space by any business or individual
for any reason.
• The Divlsion of Pazks and recreation is not responsible for vandalism and/or graffiti that may occur.
Cost to replace or repair sponsorship signs wi11 be paid by the sponsor.
• There shall be uniformity in presentation of sponsorship sigiage.
• The focus of any sponsorship sign shall be to recognize the sponsor, not to advertise a particular
product.
• Sponsors must file a bond which shall be conditioned to indemnify and save the City of Saint Paul
harmless from all damages, costs and expenses, actions and causes of action that the city may incur
or be liable to incure by reason of construction, maintenance or removal of any sponsorship sign.
Procedure
Proposals for sponsorship shall be submitted to the appropriate Parks and Recreation manager in the
form of a signed Sponsorship Agreement. A disk with camera-ready art must be provided to Parks and
Recreation at least one month before scheduled posting of signs. The agreement and all art work will be
reviewed by the appropriate section manager and approved by the Aivision Director. All signage shall
be installed by Division staff and shall be displayed seasonally.
Page 1 of 2
�
a�-sc�
Appropriate locations for sponsurship signage
Sponsorship signs may be displayed at city owned and operated recreation facilities such as: municipal
athletic facifities and golf courses. Areas within these facilities appropriate for signage have been
identified as: enclosures such as outfield fencing, hockey boards, and tee signs.
Size of sponsorship signage
Sponsorship signs may be small so as to fit on a golf tee sign (1' X 2' for example), and shall be no larger
than 3' X 8', such as those put on an outfield fence.
REQUIRED ITEMS.AND/012 RELATED INFORMATION: (tnclude new Sponsorship agreement
form when completed)
Owner: Kathy Korum Next Review Date: 12/01/03
Recreation Services
(Use Arial as the foni, 11 pt preferred. Keep document to one - two pages. Except for procedures, this tempfate is
formatted as a table. If you tab and create an unwanted row by accident, delete that e�ctra row. Save the policy in
g:\DIV\W P/POLICY\subfolder (use appropriate subfolder}. Next, e-mail the policy to Ruth Schumi in order to
include it in the Administrative Guide (in print and on Parks Private). Need help? Contact Ruth Schumi at 266-
6432 or by e-mail.]
G:1DOCUments and Settings4soderho/1LOCa/ SettingslTemp4sponsorship and advertising signage policy.2.wpd
Page 2 of 2
O
PLANNING COMMISSION
GI¢dysMarton, Chair
�
a3-��'1
CTTY OF SAINT PAUL
Randy C. KeZZy, Mayor
Mazch 27, 2003
Mayor Randy Kelly
390 City Hall
Saint Paul, NIN 55102
Council President Dan Bostrom
310 City Hall
Saint Paul, MN 55102
25 West Faurth Sbeet
SaintPaul, MN55102
RE: Ballpark Sponsorship Signs Zoning Amendment
Dear Mayor Kelly, Council President Bostrom, and Council Members:
Telephone: 651-26G6565
Facsimele: 651-228-3314
Parks and Recreation Director Bob Bierscheid wrote to the Plaiming Commission and explained
that he would like to place sponsors' signs on the outfield fences of the ballparks at certain
municipal fields as a way to raise additional funding to maintain the facilities and support athletic
programs. The Planning Commission is writing a Zoning Code amendment (Attachment 1) to
support Parks and Rec's proposal. On behalf of the Commission, I am requesting you to expedite
review of the ordinance so that new regulations, if adopted, can be in place by mid-May. This is
possible ifthe Councfl will schedule first and second readings on the ordinance on April 9"` and
April 16`�, with its public hearing on Apri123T
The Planning Commission does not have its public hearing on the ordinance until Apri1 11�'.
Unless substantive issues come out at the hearing, the Commission will be able to send its
recommendations to you befare the proposed Council hearing date of Apri123r
In response to the proposal for bailpazk sponsorship signs, the City Attorney's Office advised the
planning staff that under cunent zoning regulations the proposed signs would fall under the
category of advertising signs, which are prohibited. Therefore, the Planning Commission initiated
a zoning amendment to define sports facility sponsorship signs as distinct from billboards. As
proposed by the Planning Commission, sports facility sponsorship signs would be pernutted at
the private little league ballparks, the Saints' stadium, and municipal athletic fields like McMurray
and Dunning. Small sponsorship signs would be allowed on golf tees. A summary of the
K:\Sfiared�PED\SODERHOL\Irillboazds�Ballpark signs-CC schedule rae�eB�A-&EO Employer
o� •���
Mayor Kelly and City Council
March 26, 2003
Page 2
Planning Commission's proposal (Attachment 2) has aiready been sent to the Ear1y Notification
System with the Commission's public hearing notice.
Larry Soderholm will follow up on this request with Nancy Anderson. If you have questions or
comments on the zoning proposal, please ca11 either me at 651/229-0201 or Larry at 651/266-
6575. Ifyou have questions about the plan that Parks and Rec has developed for sponsorship
signs, please call Bob Bierscheid at 651/266-6409. He wants to get the program started by June.
Sincerely,
����
Gladys Morton
Chair
Attachments
/ �
cc: Larry Soderholm, PEA
Nancy Anderson, City Council
Bob Bierscheid, Parks and Rec.
Vince Gillespie, Parks and Rec.
Kathy Korum, Parks and Rec.
Peter Warner, CAO
Wendy Lane, LIEP
Martha Fuller, PED
Tony Schertler, PED
K�\Sf�ared�PED1SODERHOL\billboards�Ballpazk si@�s-CC schedule ra�kedmA-E&O Emp]oyu
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BALLPARK SPONSORSHIP SIGNS ZONING AMENDMENT
(Preliminary draft by PED staff 3/17/03)
l. Sports facility sponsorstup signs should be pemutted at the following locations:
a. Private, little league ballparks (Ford Field in Highland; Parkway in Dayton's Blu$�
b. The Saints stadium (Midway)
c. Outfield £ences at larger municipal ballfields (Duntvng, Rice-Arlington, McMurray
Field, Arlington-Arkwright)
d. Municipal swimming pools on the insides of the fences (Como and Highland)
e. Hockey boazds on the inside surfaces
f. Small signs on the tee boxes at golf courses
2. In the Zoning Code, the term sports facility sponsorship sign should be defined and
distinguished from advertising sign with regard to purpose, size and location restrictions,
and public benefit.
3. The zoning amendments should make sports faciliry sponsorship szgrrs a conditional use in
all zoning districts. Sports facilities are usually in or neaz neighborhoods on residentially
zoned land. As a conditional use, some of the conditions can be written into the code to
apply citywide. Other additionai conditions can be written into the actuai conditional use
permit and can address specific circumstances at an individual location.
4. The conditions that aze citywide and are written into the code should include:
a. Signs shall be designed to be intemal to the sports facility, thaY is, oriented toward
players and spectators, not toward the general public or neighboring properiy.
b. Signs shall be at least 200 feet from residential land uses, measured from the lot
line of the residential use to the neazest sign. (Allow exceptions for golf tees.)
c. 5ize of signs:
1. Signs on fences shall not exceed 24 squue feet, except where the ballpark
or other sports facility is fully enclosed so that the signs are not readable
from the outside.
2. Signs at golf courses shall be located at the tee boxes and shall not exceed
four squaze feet.
d. Signs shall not be illuminated except by the regulaz field lighting during hours of
use.
5. Sponsorship signs should not be permitted at other Parks and Reereation facilities, such as
neighborhood recreation centers, the city's landscape pazks, or the Como Zoo.
6. The recommendations above leave the Zoning Code's prohibitions against new advertising
signs unchanged.
K:\Sl�sedlPEDVSODERHOL�ZOIVMG\BallparkSig¢s-PC he'^ 9 noIISd-tl�tp-EEO Employer
DEPARTMENT OF PLANNING
& ECONOMIC DEVELOPMENT
MarthaG.FuZ1er, Dmectar
CTl'Y OF SAIIVT PAUL
Randy C. Ke1iy, Mayor
25 A/estFourth Sbeet
SaintP¢u{ MN55102
Planning Commission Public Hearing Notice
1=1
„� O � .���
Te[ephane: 651-26G 6655
FacsimrZe: 651-228-3314
BALLPARK SPONSORSHIP SIGNS ZONING AMENDMENT
Given the reductions in the City's budget, the Saint Paul Paarks and Recreation Department is
exploring new opportunities to raise funds for recreation programs. One of these opportunities is
to sell sponsorship signs at certain municipal athletic and recreational facilities. Businesses could
advertise by becozning a sponsor ofthe athletic facility. Around the country, sponsorship signs
are most commonly seen on the outfield fences of ballpazks. Pazks and IZecreation would haue
guidelines for ]ocation, size, and shape of signs at their sports facilities, as well as guidelines to
screen out advertising that would be inappropriate for youth.
The City's Zoning Code does not currenfly allow this type of signage. The Parks and Recreation
Department has asked the Planning Commission to prepare amendments to allow ballpark
sponsorship signs. Parks and Recreation would like to be able to implement their proposal this
summer, so the Planning Commission is trying to expedite the amendment process and reach its
recommendation in April. The Ciry Council will then have an opportunity to adopt zoning
amendments in May. A summary of the Plaiming Commission's draft proposal is on the reverse
side of this notice.
Public Hearing Date:
Time:
Place:
Friday, April ll, 2003
8:30 A.M.
City Hall
Room 40 (conference area - basement level)
15 W. Kellogg Blvd.
Saint Paul, MN
(Enter through security desk at Fourth St. doors.)
For more information please contact Larry Soderholm, Planning Administrator, at 651-266-6575,
or write him at the address on the letterhead above, or emaii larry• soderholm�ci stpaul mn us
For more information from Parks and Recreation, you can call Kathy Konun at 651-266-6373 or
email kathti�.korumr;city.stpaul mn us
K:VSLared�PEIJ�SODERHOUZOI�IlNNG�BallpazkSigns-PC heazing noII7a#jytA-E&O Employer
03 �3��
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Benita B. Warns
1440 Lafond Avenue
St. Paul, MN 55104-2438
(651) 641-1037
Members of the St. Paul City Council
310 City Hafl
15 West Kellogg Blvd.
St. Paul, MN 55102
Please enter this letter into the official record of the May 7, 2003 public hearing
on Resolution 03-367, Ballpark Sponsorship Signs Zoning Amendment.
For the record, f support this zoning amendment. In these difficult economic
times, we must continue to seek out new revenue streams that will allow the
citizens of St. Paul to continue receiving the high level of recreational services
that make St. Paul an attractive place to live.
I have one concern with this plan, which is that it limits this potentially lucrative
Pevenue stream to specific types of facilities. I feel that this is shortsighted.
Neighborhood groups are currently batt�ing to keep open their recreation centers.
Some neighborhood groups have managed to secure agreements with private
organizations to provide operating funds and management assistance for their
recreation centers. {t woufd be wrong to deny such groups the opportunity to
display signage letting the community know who is providing such vital funding
for their recreation centers.
I agree that sponsorship signage displays should be prohibited in facilities like
landscape parks or the Como Zoo. However, these signs should be permitted for
neighborhood recreation centers and the revenue generated from each sign used
to fund programming at the specifiic recreation center where the sign is displayed.
This would encourage neighborhoods to activeiy recruit new partners to offset
the current funding shortfail in the City budget. Pricing shouid be set at levels to
encourage locally owned and neighborhood based businesses to participate.
Please don't limit sports sponsorship signs to ball fields, swimming poois, hockey
fields, and golf tees. Change this zoning amendment to permit these signs at
neighborhood recreation centers.
/}-- ' �
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:�
nita B. Wams
Page i of 2
O3 -3� �
.- . ,. .
From: Peter Warner
To: Gillespie, Vince; Soderholm, Larry
Date: 5/27/2003 10:13 AM
Subject: Re: Ballpark Signs
CC: Anderson, Nancy; Bierscheid, Bob;
Cervantes, Manuel; Schertler, Tony
LS: Thanks. My preliminary research indicates that the city can regulate the
content of the proposed signs. However, there is a close question regarding the
question [I think it was from CM Coleman) about regulating actual sponsors.
Last week, someone raised the matter of the KKK's desire to sponsor "adopt-a-
highway" signs. No message was involved in these cases other than the
name of the sponsor. The federal courts that have addressed the issue [I have
found three cases to date, one each from Arkansas, Missouri and Texas] are
evenly split on the issue. [The Missouri case was dismissed on technical grounds
but it appears that the dismissal upheld a lower court decision favoring the
KKK]. The Arkansas court found that the state could not prohibit the KKK from
adopting a sign while the Texas court found that the state could impose such a
prohibition. Each case was decided using a First Amendment, strict scrutiny
analysis of public forums [or "fora" as the learned courts are so fond of using]
which is different from what the City is proposing. [City ball fields have not
been traditional public forums compared to the road right of way being seen as a
traditional public forum in the KKK cases]. In addition, the facts in each case are
quite dissimilar and I still have to give the rationale stated by the court in each
case some more thought before I can give you my "take" on the situation as
it might apply to Saint Paul. So, that's where I am to date. P{ease keep me
informed of anything you hear so that I can at least be somewhat prepared for
the )une 4, 2003 council meeting. PWW
»> Larry Soderholm 05/21/03 04:35PM »>
Peter, you were probably watching the Council on ballpark signs. They laid the
substitute ordinance over for two weeks. Nancy Anderson says she will put it on
the 6{4/03 agenda under the public hearing section and as final reading.
They asked Manuel to bring back answers on two legal questions: (a) Can the
City regulate content? (They are concerned about the case law on highway
clean-up sponsorships.) (b) In naming specific sites where signs are permitted, is
the City giving itself unjustified preferential treatment? Can high schools and
file://C:�Documents%20and%20Settings�NancyA�I.oca1%20Settings\Temp\GW} 00004.H... 5/27/2003
Page 2 of 2
03-3�7
colleges, for examp{e, come in and legaliy demand that signs be a4lowed at their
sports facilities?
I may be able to help anwer the second question. Tomorrow afternoon, I plan to
visit the other sites in the city that have ballparks with outfield fences and do a
little survey on surrounding land uses, visibility from neighboring property,
distance from residential properly, topography and any other relevant site
characteristics. Then I could do a memo assessing how similar or how different
the sites identified in the ordinance are from other ballfields.
file:lf C:�Documents%20and%20S ettings�NancyAU,ocal%20Setrings\Temp\GW } 00004,H... 5127/2003
03 -��?
5/21 /03
TO: Scott Renstrom
FROM: Larry Soderholm��
RE: STAFF'S SUBSTITUTE ORDINANCE ON BALLPARK SIGNS
Please ask Dan B. to sign this subsitute ordinance. (It has already been signed by
Peter Warner, Martha Fulier, and Bob Bierscheid.) Then please distribute it for
today's Council meeting. I will be there to give a 20 second explanation. Bob
Bierscheid will ready to answer any questions.
Update info:
� 1. Peter Warner has found enough caselaw on sponsorship signs that he
believes that Parks and Rec can re l�ate si�n content in the interest of
children and youth. Therefore this version of the ordinance has an
additional #7 on page 8, which Peter added.
2. Peter Warner also believes that the change from ballpark signs being a
conditional use, with case-by-case public hearings at the Planning Cmsn, to
the staff recommendation for ballpark signs as a pernutted use at a few
specific facilities is a bi� enou he change so that the Citv Council should
reopen the public hearin� � e new e °
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council File # n3 � 3��
M4��, _ O� Ordinance #
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Green Sheet # O��"'[ J8�
ORDINANCE
CITY OF SAINT PAUL, MINNESOTA ,�
n f n
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�
Presented By
Referred To
Committee: Date
An ordinance amending Chapter 66 of the Saint Paul Legislative Code
pertaining to sports facilities sponsorship signs.
6 WHEREAS, pursuant to Minnesota Statutes Section 462357 and Section 64.400 of the Legislative Code, the
7 Planning Commission on March 14, 2003, initiated the Ballpark Sponsorship Signs Zoning Study at the
8 request of the Director of Parks and Recreation;
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WHEREAS, Parks and Recreation is exploring new opportunities to raise funds for recreation programs,
given the reductions in the City's budget, and accordingly has outlined a program for sponsorship signs at
athletic facilities that could be implemented for the summer of 2003 if the sign chapter in fhe Zoning Code is
amended to allow such signs;
WHEREAS, on April 11, 2003, the Planning Commission held a public hearing on the Ballpark Sponsorship
Signs Zoning Study and the draft zoning amendments, at which all interested parties were given an
opporiunity to be heard; notice of the public hearing was mailed to the Early Notification List and published
in the official newspaper of the City on April l, 2003;
WHEREAS, on Apri123, 2003, the Neighborhood and Current Planning Committee of the Planning
Commission considered the public tesfimony and the recommendations of the City staff and made some
revisions; it then sent the Ballpark Signs Zoning Study to the fu11 Commission, which on Apri125, 2003,
passed a resolution recommending the study and zoning amendments to the Mayor and the City Council;
WHEREAS, notice of a pubfic hearing before the City Council was duly published in the official newspaper
of the City on (datel ; and
WHEREAS, a public hearing before the City Council having been conducted on (date) at which all
interested parties were given an opportwlity to be heard, the Council having considered all the facts and
recommendations concerning the sports facilities sponsorship signs; now, therefore,
�
O'� - 3V'7
32 THE COUNCTL OF THE CITY OF SAIN'I' PAUL DOES ORDAIN:
33
34 Section 1.
35
36 That Saint Paul Legislative Code Chapter 66 on Signs be amended to read as follows:
37
38 Sec. b6102. Definirions.
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All words and terxns not defined in this chapter which are defined in the Minnesota State Building Cade
or elsewhere in the zoning code of the City of Saint Paul shall be interpreted as therein defined. Otherwise,
for the purposes of this chapter, terms and words not herein defined shall have the meaning customarily
assigned to them. Certain words and terms shall be defined as follows.
Sec. 66.1�3. A.
Advanced speed arteries. A limited access freeway or other road upon portions of which speeds of
forty-five (45) miles per hour or greater are permitted.
Advertising sign. A sign which directs attention to a business, profession, commodity, service or
entertainment which is conducted, sold or manufactured elsewhere than on the premises upon which the sign
is placed. It shall be considered as a nonaccessory sign except that an advertising sign on a professional sports
facllity with permanent seating for more than ten thousand (10,000) spectators and a s�orts facility
sponsarship sien shall be considered as accessory. Billboards are a form of advertising sign. Advertising signs
located on bus stop shelters, courtesy benches and newsstands are regulated under other chapters and are not
subject to the requirements of this chapter.
Sec. 66.104. S.
Billboar•d. Any advertising sign larger than fifty (50) square feet except an accessory advertising sign at
a professional sports facility....
Business sign. A sign which directs attention to a business, profession, commodity, service or
entertainment which is conducted, offered, sold or manufactured on the premises upon which the sign is
placed. It shall be considered as an accessory sign....
67 Sec. 66.121. S.
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Sign. The use of words, numerals, figures, devices, designs or trademarks the purpose of which is to
show or advertise a person, firm, profession, business, product or message.
Sign structure. Any structure which supports or is capable of supporting any sign as defined in this
chapter. A sign structure may be a single pole; it may not be an integral part of a building.
S orts facilitv sponsorship si�n. A sien that is located at a ballfield, hockev rink, ar trolf course sr
�
0�-3�'1
76 �u ' used bv the public for athletic activities, and that displays off-premise advertising as a source
77 of financial sunnort for the sports facilitv and sports proQxams at the facilitv.
78
79 Sec. 66.204. R-LL through RM-3 Residential Districts.
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81 (a)
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Identification signs:
(1) For one- and two-family structures and bed and breakfast residences, one identification sign not
exceeding a total of two (2) square feet in area.
(2) For multiple-family siructures on parcels riventy-five thousand (25,000} square £eet or smaller,
one (1) identification sign for each street frontage is allowed. No sign shall exceed six (6)
square feet in size. For multiple-family structures on parcels larger than twenty-five thousand
(25,000) square feet, one (1) or two (2) identification sign(s) on each street frontage is{are
allowed. The total amount of signage on each frontage shall not exceed twenty-four (24) squaze
feet in size.
(3) For structures other than residential uses, one identification sign for each street frontage not
exceeding a total of thirty (30) square feet in area.
(4) For pazks, communiry centers, and religious, civic or philanthropic institutions, one
identification sign, not exceeding a total of thirty (30) square feet in area for each street
frontage, and one bulletin board not exceeding a total of thirty (30) square feet in area.
(5)
(6)
No sign shall project higher than thirty (30) feet above grade.
If located within a required yard, a freestanding sign may not exceed four (4) feet in height plus
two (2) inches far each foot set back from the property line.
Temporary signs:
(1) For new subdivisions or new multiple-family developments, one real estate development sign
not exceeding a total of fifiy (50) square feet in area within the subdivision or on the multiple-
family lot, per three hundred (300) feet or less of lot frontage. No such sign shall be located in
any required yard.
�2)
(3)
(4)
Fox all uses, one real estate sign not exceeding a total of six (6) square feet in area.
For all uses, one sign not exceeding a total of fifty (50) square feet in area identifying an
engineer, architect or contractor engaged in, or product used in, the construction of a building.
For parks, community centers, and religious, educational, civic or philanthropic institutions,
portable signs and temporary signs are permitted for special events under the following
conditions:
�v�
03 -'3 `'1
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Portable signs:
On zoning lots with a street frontage of three hundred thirty (330) feet or less, the
gross surface display azea of the signs shall not exceed one hundred (100) square
feet. On zoning lots with a street frontage of over three hundred thirty (330) feet,
the gross surface display area of the signs shall not exceed three hundred (300)
square feet;
[�
2.
3.
The signs shall be pemutted two (2) nonconsecutive times per calendar year for a
period of not more than fourteen (14) days per time;
The signs shall not be flashing signs or located in a required yazd, required off-
street parking space or maneuvering area, or public right-of-way.
Temporary signs.
1.
2.
The gross surface display area of the signs shall not exceed one hundred (100)
square feet;
The signs shall be permitted three (3) nonconsecutive times per calendar year for
periods of not mare than ninety (90) days per time;
The signs shall not be flashing signs or located in a required off-street parking
space or maneuvering area, or public right-of-way.
(5) No sign shall project higher than thirty (30) feet above grade.
Sports facilit,�sponsorship si�ns.
�
�
�
�
�
Snorts facility sponsorship siens are permitted as a conditional use subiect to the conditions in
paraeraphs 2 through 61.0 followinP.
The facili . serves primaril eitrowide; little league, intersektolastic, or intercollegiate sports, not
neiehbo,rhoodspoxts proexams:
Siens sha11 be desiened to be internal to the s�orts facilit�that is, oriented toward plavers and
spectators, not toward the eg neral public or neiehborine roronertv.
Siens, except at �olf course tee boxes, shall be at least two hundred (200) feet from residential
land uses, measured from the lot line of the residential use to the nearest si�n.
Size of si n�s.�
a. Sims on fences shall not exceed twentv-four (241 sauare feet per sien face, exce�t where
the ballpazk or other sports facility is enclosed so that the si�ns are not readable from the
outside.
b. Siens at golf courses shall be inte��ated with the hale idantificaLion si�ns located at �ke
tee boxes and the s�onsorship com�onent of the sign shall not exceed €aur two (2J
�
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0� -3 ��
164
165
166
167
168
169
170
square feet.
�6 Si�ns shall not be illuminated exc�t bv the re�ulaz field lightin� durinu hours of use.
� Provision shali be made to ensure that the siens are maintained in eood condition.
� �orts facililv s�onsorshi�signs aze subject to the procedures and aeneral standards for
conditional uses in Section 64300.
171 Sec. 66.205. OS-1 and B-1 Business Districts.
172
173 jNo outdoar sports facitities are found in these zones, which are used for sma11 neighborizood
174 commercial areas such as corner stores. Therefore, sports facility sponsorship signs are not permitted
175 in these zones.J
176
177 Sec. 66.206. OS-2, B-ZC, B-2 and B-3 Business Districts.
178
179 (a) Business signs...
180 (b) Temporary signs...
181 � Portable signs...
182 (d) Sports facilitv sponsorship signs. Sports facilitv sponsorship si s are perxnitted as a conditional use
183 subiect to the conditions listed in Section 66.204(�for residential districts.
184
185 Sec. 66.207. B-4 Business District.
186
l87 (a)
188 (b)
189 �
190 �
191
Business signs...
Tem�orary signs...
Portable sigrzs...
S�orts�acilit�sponsorship signs. Sports facilitv sponsorship signs are permitted as a conditional use
subject to the conditions listed in Section 66.204(c) for residential districts.
192
193 Sec. 66.208. B-5 Business District.
194
195 (a)
196 (b)
197 �
198 �d,�
199
200
Business signs...
Temporary signs...
Portable signs...
S�orts� cilztv s�nsorship signs. Sgorts facility sponsorship si�ns are permitted as a conditional use
subiect to the conditions listed in Section 66.20�c1 for residential districts.
201 Sec. 66.209. I-1 Industrial 1 District.
202
203 (a) Business signs....
204 (b) Temporary signs....
205 � Portable signs....
206 � Sports facili�onsorship�ns. Sports facility sponsorship signs are �ermitted as a conditional use
207 subject to the conditions listed in Section 66.204(cl for residential districts.
l�
03 -3�'1
208 Sec. 66.210. I-2 Industrial2 District.
209
210 (a) Business signs....
211 (b) Temporary signs....
212 � Portable sigras....
213 � S�s facilitv sponsorship si2ns. Sports facilitv sponsorship si s are permitted as a conditional use
214 subiect to the condirions listed in Secrion 66.204(cl for residential districts.
215
216 Sec. 66.211. I-3 Industrial 3 District.
217
218 �Sports facility sponsorship signs not permitted.�
219
220
221
222 Section 2
223
224 This ordinance shall become effective thiriy (30) days after its passage, approval, and publication.
_� Yeas Nays sent I xequescea by ueparcmenc oi:
Benanav Planninq & Economic Development
Bostrom
Coleman
Harris
Lantry
Reiter
Adopted by Council: Date
Adoption Certified by Council Secretary
By:
Approved by Mayor: Date
By:
By:
Approved by
By:
Form Approve
By:
Approved by
By:
K�ZONLVG�Ballpark signs - CC ordinanceA3PQ3 wpd AA-ADA-EEO employer
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Council File # � 3� 3Y�
Ordinance #
Green Sheet # ���� �
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ORDINANCE
CITY OF SAINT PAUL, MINNESOTA
Presented By
Referred To
Committee:� Date
An ordinance amending Chapter 66 of the Saint Paul
pertaining to sports facilities sponsorship
WHEREAS, pursuant to Minnesota Statutes Section 462.357 and
Planning Commission on March 14, 2003, initiated the Ballpark�
request of the Director of Parks and Recreation;
C,ode
64.400 of the Legislative Code, the
ip Signs Zo�ing Study at the
WHEREAS, Pazks and Recreation is exploring new opport �ties to raise funds for recreation programs, given
the reductions in the City's budget, and accordingly has o lined a program for sponsorship signs at athletic
facilities that could be implemented for the summer of 2 03 if the sign chapter in the Zoning Code is amended
to allow such signs;
WI�REA5, on May 11, 2003, the Planning
Signs Zoning Study and the draft zoning amE
to be heard; notice of the public hearing was
newspaper of the City on date ;�
y3
ssion held a public hearing on the Ballpark Sponsorship
ts, at which all interested parties were given an opportunity
to the Eazly Notification List and published in the official
WI�,REAS, on May 11, 2003, the PI ng Commission also considered the public testimony and the
recommendations of the City staff and en passed a resolution recommending the study and zoning
amendments to the Mayor and the C; � Council;
WF�REAS, notice of a public h ring before the City Council was duly published in the official newspaper of
the City on _�date� ; an
WI�REAS, a public hearin before the City Council having been conducted on (dateL_ at which all,
interested parties were giv an opportunity to be heazd, the Council having considered all the facts and
recommendations conce ing the sports facilities sponsorslup signs; now, therefore,
���GI�AL
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TF� COUNCIL OF TI� CITY OF SAINT PAUL DOES ORDAIN:
Section l.
o� -���
That Saint Paul Legislative Code Chapter 66 on 5igns be amended to read as follows:
Sec. 66.102. Definitions.
All words and terms not defined in this chapter which are defined in the Minnesota te Building Code
or elsewhere in the zoning code of the City of Saint Paul shall be interpreted as therein fined. Otherwise, for
the putposes of this chapter, terms and words not herein defined shall haue the me ' g customarily assigned
to them. Certain words and terms shall be defined as follows.
Sec. 66.103. A,
Advanced speed arteries. A limited access freeway or other roa�on portions of which speeds of
forty-five (45) miles per hour or greater are pernutted.
Advertising sign. A sign which directs attention to a 1
entertainment which is conducted, sold or manufactured els
placed. It shall be considered as a nonaccessory sign except
facility with permanent seating for more than ten thousan
sponsors� si�n shall be considered as accessory. Billb a
located on bus stop shelters, courtesy benches and ne sstar
subject to the requirements of this chapter.
Sec. 66.104. B.
Billboarct Any advertising sign
a professional sports facility....
Business sign. A sign which
entertainment which is conducted,
placed. It shall be considered as an
Sec. 66.121. S.
Sign. The use
show or advertise a
Sign structure.
chapter. A sign struc
isin s, profession, commodity, service or
� re than on the premises upon which the sign is
at an advertising sign on a professional sports
0,000) spectators and a sports facility
are a form of advertising sign. Advertising signs
s are regulated under other cfiapters and are not
fifty (50) square feet except an accessory advertising sign at
attention to a business, profession, commodity, service or
, sold or manufactured on the premises upon which the sign is
>ry sign....
numerals, figures, devices, designs or trademarks the purpose of wluch is to
n, profession, business, product or message.
� structure which supports or is capable of supporting any sign as defined in this
may be a single pole; it may not be an integral part of a building.
2
��4Gi��A�
Identification signs:
76 facili used by the nublic for athletic activities. and that displays off-premise advertisine as a source of
77 financial support for the sports facili � and sDOrtS programs at the facilitv.
78
79 Sec. 66.204. R-LL through RM-3 Residential Districts. �
80
81 (a)
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(1) For one- and two-family structures and bed and breakfast residences, one ide ification sign not
exceeding a total of two (2) square feet in area.
(2) For multiple-family structures on parcels twenty-five thousand (25,00 square feet or smaller,
one (1) identification sign for each street frontage is allowed. No si shall exceed six (6) square
feet in size. For multiple-family stnxctures on parcels larger than enty-five thousand (25,000)
square feet, one (1) or two (2) identification sign(s) on each s et frontage is/are allowed. The
total amount of signage on each frontage shall not exceed tw nty-four (24) square feet in size.
(3) For stnxctures other than residential uses, one identifica�n sign for each street frontage not
exceeding a total of thirty (30) square feet in area. �
03-3 �1
(4) For parks, community centers, and religious, civi or philanthropic institutions, one identification
sign, not �ceeding a total of thirty (30) square et in azea for each street frontage, and one
bulletin board not exceeding a total of thirty ) square feet in area.
ts)
No sign shall project higher than thirty
feet above grade.
(6)
If located within a required yard, a
two (2) inches for each foot set ba
Tenzporary signs:
iding sign may not exceed four (4) feet in height plus
the property line.
(1) For new subdivisions or new ultiple-family developments, one real estate development sign not
exceeding a total of fifty (5 square feet in area within the subdivision or on the multiple-family
lot, per three hundred (3 feet or less of lot frontage. No such sign shall be located in any
required yard.
(2) For all uses, one re estate sign not exceeding a total of six (6) square feet in area.
(3) For all uses, one ign not exceeding a total of fi8y (50) square feet in area identifying an
engineer, arc � ct or contractor engaged in, or product used in, the construction of a building.
(4) For parks, ommunity centers, and religious, educational, civic or philanthropic institutions,
portable gns and temporary signs are permitted for special events under the following
3
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Q
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Portable signs:
a�-���
1. On zoning lots with a street frontage of three hundred thirty (330) feet o ess, the
gross surface display area ofthe signs shall not exceed one hundred (1 ) square
feet. On zoning lots with a street frontage of over three hundred ttri (330) feet,
the gross surface display area of the signs shall not exceed tYuee ndred (300)
square feet;
2. The signs shall be pernutted two (2) nonconsecutive time er calendar year for a
period of not more than fourteen (14) days per time;
3. The signs shall not be flashing signs or located in equired yazd, required off-
street parking space or maneuvering area, or pu ic right-of-way.
Temporary signs.
1_ The gross surface display area ofthe si shall not exceed one hundred (100)
square feet;
2. The signs shall be pernutted thre 3) nonconsecutive times per calendar year for
periods of not more than ninet 90) days per tune;
3. The signs shall not be
space or maneuvering
(5) No sign shall project higher than
Sposts faciditv sponsorship saQns•
�
�
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�
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Size of sians:
a. Si�ns
'�
�g signs or located in a required off-street parking
or public right-of-way.
(30) feet above grade.
0
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164 Sec. 66.205. OS-1 and B-1 Business Districts.
165
166 jNo outdoor sports facilities are found in these zones, which are used for small neighborhood
167 commercial areas such as corner stores. Therefore, sparts facility sponsorship signs are ot permitted
168 in these zones. They areJ
169
170 Sec. 66.206. OS-2, B-2C, B-2 and B-3 Business Districts.
171
172 (a) Business sPgns...
173
174 (b) Temporary signs...
175
176 (c) Portable signs...
177 � S orts acili s onsorshi si . S orts facili s onsorshi si aze ermitted as a conditional use
178 sub�ect to the conditions listed in Section 66.204(cl for residenf districts.
179
180 Sec. 66.207. B-4 Business District.
181
182 (a) Business sigres...
183
184 b) Temporary signs...
185
186 (c) Portable signs...
187
188 � S orts acili s onsorshi si s. S orts f ili s onsorshi si ns are ermitted as a conditional use
189 sub�ect to the conditions listed in Section 6.204 c for residential districts.
190
191 Sec. 66.208. B-5 Business District.
192
193 (a) Business signs...
194
195 (b) TempoYarysigns._
196
197 (c) Portable signs...
198
199 � S orts acili onsor i si . S orts facilit s onsorshi si s are ermitted as a conditional use
200 sub'ect to the condit ns listed in Section 66.204 c for residential districts.
201
202 Sec. 66.209. I-1 Indus ial l District.
203
204 (a) Buszness si ...
205
206 (b) Tempor signs....
207
5
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208 (c) Portable signs....
209
210 � Sports�acility sponsorship si n,� s_Sports facilitv sponsorship si s are pemutted as a conditional use
211 sub�ect to the condirions listed in Section 66204(c) for residential districts.
212
213 Sec. 66.210. 2-2 Industrial 2 District.
214
215 (a) Business signs....
216
217 (b) Temporary signs....
218
219 (c) Portable signs....
220
221 � S�orts acility_s�onsorshi�siQns. Sports facility spon
222 subiect to the conditions listed in Section 66.204(cl fo
223
224 Sec. 66.211. I-3 Industrial 3 District.
225
226 [Sports facility sponsorship signs not permiited. J
227
228 Section 2
229
230 This ordinance shall become effective thirty (30) days afte�
Adopted by Council: DaCe
Adoption Certified by Council
�
Approved by Mayor:
�
Date
passage, approval, and publication.
Requested by Department of: -
Plannin & Econot Develo ment
�
Bv:
�
Approved by Financial Services
By: �/.��^^�'���"'_� cW�
Form Approved City Attorney
1 ,
By:
Approved b or for Su ission to
Council
By:
K:\Shared�PED\SODERFiOL�ZONING�Ballpark sigos - CC ordinznc93P3AIDP.aF� Employer 6
bEPARTMENT/OFFICFJCOUNCII,: DATE INTTIATED GREEN SHEET No.• 204376
PED and Plaru�uig Commission 3/31/03 ' a� -3�-7
CONTACl' PERSON & PHONE: aT L�P17aLDA7'E
Latry Soderholm 266-6575 � Z DEPARTMENT DII2. s crrrcouxcu.
MiTST BE ON COUNCII, AGENDA BY ATE �SIGN 3 CTTY ATTORNEY o _ CITY CLERK
� 1 �.�J�,�g�,R FINANCIALSERV FINANCIALSERV/ACCTG
4/2/03 FOR 4 MAYOR (OR ASST.) CIVII, SERVICE COIvA�IISSION
ROiJTING 1 PLANNING ADMINISTRATOR
ORDER
TOTAL N OF SIGNAT[JRE PAGES 1 (CLIP ALL LOCATIONS FOR SIGNATiJRE)
ncriox xEQUesTEn: Start Council readings on a Zoning Code amendment to allow sparts facility sponsorship signs
at Parks and Rec ballparks, golf courses, and swinuning pools a means of fixndraising. Schedule the first reading of
the ordinance at City Council (4/9/03) before the Plauning Commission has its hearing (4/1 UO3) and makes a
recomnnendation so that sponsorship signs can be sold in May for this summer's sports season.
RECOMMENDATIONS: Apprave (A) or Reject (R) PERSONAI, SERVICE CON'PRACf S MUST ANSWCR TAE FOLLOWING QUESTIONS:
I. Has this persowYicxn ever worked �mder a contrac[ for [his department�
A PLANNING COMMISSION Yes No
CIB COMMIITEE 2. Has this person/fum ever been a ciTy employee?
CIVILSERVICECOMMISSION Yes No
A PARKS AND REC 3. Dces this person/fiim possess a stdll not nom�ally possessed by any cu�rent ciry employee?
A PED Yes No
A I.IEP Eaplam aR yes mi.mers on separate sheet and attach to green sheet
INITIATING PROBLEM, ISSUE, OPPORTUNITY (Who, WLat, When, Where, Why):
Saint Paut Parks and Recreation is pursuing new fundraising altematives for sports facilities and programs. One
alternative is ballparks signs on the outfield fences o£municipal athletic fields (not neighborhood rec centers). But
the Zoning Code prohibits any type of advertising signs. The proposed zoning amendment differentiates between
sports facility sponsorship signs and advertising signs and pernuts the former type at citywide athletic facilities
where certain conditions are met, such as distance from residential property.
ADVANTAGES IF APPROVED: - "
Parks and Rec will imptement the sponsorship signs program this sununer to raise money for facility maintenance
and for athletic programs. ���,.a� g��a�$�^p
�� ��
e�i�""- - �
DISADVANTAGES IF APPROVED:
There will be more signs at ballparks, swimming pools, golf courses, and possibly on hockey rinks, but only at
citywide municipal athletic facilities, not at neighborhood rec centers.
DISADVANTAGES IF NOT APPROVED:
One opporiunity for Parks and Rec to replace funding cuYS will be lost.
TOTAL AMOUNT OF TRANSACTION: $ COST/REVENiJE BUDGETED:
FUNDING SOURCE: ACPIVITY NUMBER:
FINANCIAL INFORMATION: (EXPLAIIV) � �� `� � � %
MAR 31 2003
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