06-468Council File # O — (o
Green Sheet#3030462
CITY
Presented
RESOLUTION
SAtNT PAUL, MINNESOTA
RESOLVED, that the rate of pay for the new classification of Marketing and Public
/O
Relations Manager be established at the rate set forth in Grade 014, of Bargaining Unit 09, the Saint
Paul Supervisors Organization Salary Schedule, and be it
�
FINALLY RESOLVED, that this resolution shall take effect and be in force on the first pay
period following its passage and approval.
Requested by Office of Human Resources
By:
Adopted by Date
Council: / / o
Adophon Certified by Council SecrA ary
BY l�//i //Ji�/��iJsz.
Approved by v Date �
��� v
Mayor. � �
By:
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1 �
, \�
Form Apprav by Cit ney
By: —s
Form A ro d y ayor fo Sub ' ion to Council
&y:
G \Shared�SYSTEMS.DEVELOPMENT.SECTION\Org. Design\Consultant-
GilbertsonV+liaa's Cless WorkiBU O6Professiona7\Marketing andPnblic
Relations Manager\Council Resolubon.doc
AEPART�NT/OFFICE/COUNCII.:
Human Resources
CANTACT YERSO\ & PHOIIE:
Alicia Gilbertson, 266-6477
MUST BE ON COUNCIL AGENDA BY (DATE}
d� -�� ��ST
D"`r� Il'"�n"�Ep GREEN SHEET No.: 3030462
04/19/06
IN[T
i DEPARTh1ENf �Ilt W/ 1 i
ASSIGNED 3CQYw1'fOnNEY
�
NUMBERFOR ��
ROUTIRG $ tiNAxCiALSERY oiR
ORDER
�MAYOR(ORASST.)
TOTAL # OF SIGNATURE kAGES_t (CLIP ALL LOCATIONS FOR SIGIVATURE)
s �m �o��n
6 c�rr es.Ees:
FWANCfALSERV1ACCfG
INI7fAL/DATE
acrcoN a�QrtES'reu: Agproval of the new classification of Marketing and Public Relarions Manager in Grade 014 of Saint Paul
Supervisozs Qcganization, Bargaining Unit 09 Salary Schedule.
RECOMIvffiNDATIONS: Approve (A) or Reject (R)
_PLANNSNG COMMISSION
_CB CONPdIiTEE
� IVIj i SfiJtVICE COMMISStON
�..YL
PERSONAL SERVICE CONTRACTS MUST ANSWER THE FQLLOWING QUES"i[O[�'S=
L. Has[hi5persoNfitmeverwo�kedwideraconhactfortlilsdepartment?
Yes No
2. Iias this persoNfirtn ever been a city empioyee?
Yu No
3. Does this persoNfirm po5sess a skill not nortrmlty possessed by a�y current city employee?
Yes No
4. Is this persoNfimi a targeted vmdoY?
Yes No
Explain a{t yes answers on separate Sh¢et and aLtaCh [U g�'¢en She¢t
INTTIATING PROBLEM, ISSUE, OPPORTi1NITY (W6o, What, When, Where, Wfiy):
In February 2006, Human Resources was asked by Parks and Recreation to conduct a job study for a vacant position at the
Como Campus. A determination was made by HR that the crea6on of a Marketing and Public Relations Manager
classification was appropriate. Saint Paul Supervisors Organization, SPSQ Bargaining Unit 09, was nofified that the class of
Marketing and Public Relafions Manager was created and they had no objecrions.
anvnn�rnc�s zF nrrxovEn: The Parks and Recrearion organizarional shuchu will be properly structured to manage the work
being done in Como Campus. An individual will be able to perform the duties and responsibiIifles of the Marketing and Public
Relations Manager and will be appropriately compensated.
DISADVANTAGES IF APPROVED: NORe.
niswvvnN'rn��s � tvoT arrxovEn: Mazketing duties and responsibilities would need to be absorbed by current employees. The
result would be delays in work and services completed by cunent employees.
Tor.�. AMOUKT oF rRaivswcTrorr: $55,000/year
FUNDING SOURCE: 3so-s3�37
COSTIREVENUE BUDGETED: Yes
ACTI'VITY NLTNTBER:
FINANCIAL INFORNIATIOIV: (EXPLAIi�
The Como Zoo and Conservatory Society wili reimburse the city up to an amounf of $55,800 for salary and fringe. The amount is
6ased on an annual salary of $55,000. The Parks and Recreation will submit a request for an increase in spending authority of up
to $55,800 based on the salary amount and the time of hire.
�,..
�'�t��` � �3 �i��b
, �.
ROUTING ORDER:,
Beibw are correct routings for fhe si7c mostfrequentiypes of doctimenfs:
CONIRACTS (assiw�es authorized budget exists)
1. Oafside Agenry
2. DepazfinentDirector'
3. City Attomep
4: Mayor/Assistaut {for contracts aver $25,000)
5. HumanRights (for conhacts over $50;000)
6. Office ofFinanciai S�vices - Accounting
COiINCII,RESOLLTTION {amend lindgets/eccept,grants)
2. DepazimentDirector ,
2. Qffice'ofFinancialSecvicesD'uectoz
3. City Attomey
4. Mayor/Assistant � �
5. City Co�cil
6. Office of Financiai Se�vices - AccovnEing
AD�SIRAITVE ORDERS {BudgetRevision) COUNCII, RESOLUTION (ati others and Ordinances)
1. ActivitylvfanageiorDepaztmeuYAccoimtant 1. DepartmentDirector
2. DepaztmentDirector � 2- Cil3'ltkroineY' � �
3. O�'ceofFinancialSuvicesDirector 3_ MayozfHssistant
4. Ciry Clerk ' 4 City,Couneit
5. Office ofFinancial Services - Accounting
EXECL7TIVE 4RDELt ,
1: De�aztmeut,]3irector
2. CifpA{tomey
3. 2vfayor/�issista¢t
4. CityCle[k� '
TOTAL N[JMBF.R OF SFGNATURE PAGES
Indicate the # ofpages on wluch signatuces are requict�i and pa�retrlip ot tlag esch o[tliese'Pages. ,
ACITONREQUESTED , , '
Desciibe what the projecVrequest seeks to accomplish m either cfironological order or ordei ofimportance, wlrichever is
�ost apptopriate far 8ie issae. Do not write complete seutences. Beg'tn' each it�x in your tist with a�verb. �
RECO�NDATIONS "
Compfebe if the issue in qnestion has been presented before azry body, Pnblic or priqafe.
ADMR3IS'iRATIVE ORDERS (att ot6ers)
1. Depadmeirtb�ic�:tor �
2., CityAttomey,
3. O$ice of Fniaucial S�vices Dia�mr '
4. ' City Cteck
PIILSONAL SERVICE CONTF2ACTS:
This i�ormation wiil be usedto determiue the city's liability for workers compensation claims, taxes and proper civil
seivice hiring rnles.
INiTIATING PROBLIIvI, LSSUE OPPORT[JI3ITY , ,
Eaplain the'situafion ot co�ifions that created a need foryoiir pmject ac reqnest,
ABWANTAGESIFAPPROVID ' � � � � �
Iudicate whetfier this is simply an annuai budget pioceduie ieqitired by Iaw/charter or whether there ace specific wags in' '
whichtheCityofSaintPautanditscitv�enswillbenefi6from'thisprojectlacfion.�� � � �
DISAD VANTAGES IE Y�PPROVED � � � ��� �� �
What negative effects or major cltanges W existing � pastpiocesses migfiE Hiis PT�l�T�1�Produce i£it is passed
{e.g.; trsffic delays; �noise, texincrease§ or assessments)Y To�whom? �When?, For ho,w,lang2 >
DISAD Vr1ATfAGES IF I30T APPRO�ID � � � � � � � � �
Whatwillbethenegativeconsequences'fftheproinisedactionisnofapproved? Inabilitptodeliverservice? Coatinne
hightra�ic, noise, accidentrate? I,oss ofrevemie4
ETNANC7AL INIPACT '
Althoughyon must ta�lor tfie infoimation you provide hece to,lhe isspe.youare addressing, m generaI you mus[ answer
tcvo queshons: How�much is it gomg to cost?. Who is gomgto' ''� ' � � � , � � � � � � ��� � �
P�' .
� � , „� �. r . . . , ��.., �
r. -:
OFFICE OF HUMAN RESOURCES
Angela S. Naiezny, Dirutor
CITY OF' .SA�T PA�, 400CiryHallAnnex
ChnstopherB. Caleman, Mayor 25 G['estFounh Sbeet
Saint Paul, Minnuata SSIOZ-1631
TO: Bob Bierscheid, Director of Parks and Recreation
I�SZ��ill
DATE
�
Alicia Gilbertson, Human Resources Consultant
Apri119,2006
CLASSIFICATION STUDY RESULT
Telephone: 65l-266-6500
Jablirse: 6�1-266-6502
Facsim ile: 651-192-7656
www.stpaul.gov
Human Resources was asked by Parks and Recreation to conduct a job study for a
vacant position at the Como Campus. Based on our analysis of the position, we haue
established a new class called Marketing and Public Relations Manager. We have
determined the new class should be in the Supervisors Bargaining Unit at a salary
schedule grade level of 14. The class specification far the posation is attached for
review.
The next step to establish this class will be to prepare a twenty-day notice, which you
will receive shortly. Once the class is established, Human Resaurces will send a
Council Resolufion to the City Council to attach pay to the class.
If you have any questions or need assistance in This matter, please call me at
266-6477.
c; Trisha Freiberger
Liz Anderson
An Affumarive Action Equal Oppor[unity ADA Employer
The City of Saint Paul Class Specification p�-g�,$
Proposed Title of Class: MaRKFTING AND PUBLIC RELATIONS MANAGER CODE: 306B
BU: 09
Effective:
DESCRIPTION OF WORK
General Dutv Statement:
Performs supervisory, managerial, and administrative work to plan, organize and direct the operations of marketing
initiatives for the City. Performs other related duties and responsibilities as required.
Sunervision Received:
Works under general guidance and supervision of division manager.
Supervision Exercised:
Exercises within a unit administrative and general tecbnical supervision directly over marketing staff.
COMPETENCIES
Demonstrates an understanding of the full range of principles, terms, techniques, trends and procedures associated
with the field of marketing; rental proa am management; and supervision Qf staff and management.
Demonstrates an ability to develop marketing plans, analyze target markets and market opportunities, and de6ne
strategies tv reach the target market. Demonstrates an ability to identify potential market opportunities and to
measure market performance.
Demonstrates an ability to design and implement a range of public relations efforts to build awareness of the brand
and ]ogo, manage media contacts, and coardinate media relations.
Demonstrates an understanding of the full range of Federal, State and local laws, rules, regulations, education
standards, policies, and procedures goveming the marketing field.
Demonstrates an expert understanding of the organizational and unit structure, facilities, policies, rules, regulations,
procedures, programs, practices, terms, services, mission, and vision of the department.
Demonstrates an ability to work collaboratively with others to accomplish the mission and eision of the
organization.
Demonstrates an understanding and ability to use a range of current and modern job-related equipment, computer
hardware, softwaze applications and best practices. Demonstrates an ability to train others in using current
technology best practices and to research and implement new technology best practices.
Demonstrates an ability to meet deadlines, define, measure, and evaluate project and program results.
Demonstrates an ability to appropriately prioritize and set deadlines for one's own wark and the work of others by
adjusting work schedules.
Demonstrates an ability to develop, prepare, and implement a section budget and manage the associated funds.
Demonstrates an ability to analyze business information, assess business capabilities and capacity, and evaluate
against proa am criteria or standards. Demonstrates analytical skills required to compile and analyze data, prepare
and understand reports.
Demonstrates an ability to effectively listen, speak, write, and interact in a tactful and persuasive manner.
Demonstrates an understanding and respect for the diversity of customers and coworkers and an ability to
effectively communicate before audiences, large groups and in one-on-one situations. Demonstrates effective
MARKETING AND PUBLIC RELATIONS MANAGER Page 1
Proposed Title of CIaSS: MARKETING AND PUBLIC RELATIONS MANAGER CODE: 306B
BU: 04
Effective: Q(� � L�/p�
public speaking, presentation skills, and an ability to interface with the local media.
Demonstrates an ability to produce written and visual materials that aze easily understood by the intended
audience/reader and deliver messages to media venues.
Demonstrates an ability to make effective presentations and facilitate meetings and discussions with individuals
and aroups from varied social and economic backgrounds regarding targeted business efforts.
Demonstrates effective supervision and leadership of a work goup by encouraging individual participation and
creativity, by being supportive of others and the group decision-making process, by effectively managing conflict,
and by being tactful and impartial. Demonstrates an ability to plan, direct, coach, train, and evaluate staff work
performance.
Demonstrates creativity in problem solving, managing conflict, and demonstrates the ability to provide effective
workgroup leadership by encouraging both individual and group participation.
Demonstrates an expert understanding of the mission and vision of the organization and the associated customer
service standards. Demonstrates respect for the diversity of customers, both intemal and external. Demonstrates a
commitment to continuously improve customer service; demonstrates the ability to direct service planning activities.
REQUIREMENTS
A Bachelor's Degee in Marketing, Communication, Business Administration, or a related field and three years of
professional experience in responsible marketing work.
OR
Five years of progressive professional experience in performing an increased level of responsible marketing work.
MARKETING AND PUBLIC RELATIONS MANAGER Page 2