00-1028OR1Gl�!AL
Presented
Referred To
Committee Date
1 VJf�REAS, the Dishict 2 Communiiy Council has worked to develop a neighborhood policy on advertising signs
2 which enhances the livability of the neighborhood while maintaining its commercial vitality; and,
3 WHEREAS, the area encompassed by the Distict 2 Community Council has requested designation as a special sign
4 discirict under the current Saint Paul Legislative Code; now,
5 THEREFORE BE IT RESOLVED, that the Saint Paul City Council, pursuant to Mimi. Sat. § 462357, Subd. 4,
6 hereby submits to the Saint Paul Planning Commission for study, report and recommendation, a proposed
7 amendment to the Saint Paul Legisla6ve Code entitled, "White Bear Avenue Special District Sign Plan."
Requested by Department of:
�
Form Approved by City Attorney
�
Adoption Certified by Council Secretary � Approved by Mayor for Submission to Council
B ___�� , sy:
Approved by Mayor: Date
���
By: �
a'
'
RESOLUTION
CITY OF SAINT PAUL, MINNESOTA
Council Fffe # O� — /o3-d-
Green Sheet # 100599
r
V �
Adopted 6y CouncIl: Date ("> �, �,S .�-v a�c
�
Bostrom's Office
A.S.A.P
a���
25 October
TOTAL # OF SIGNAi URE PAGES
GREEN SHEET
m�un�rt o.mc�ot
da-(oad'
.
No � v���t�
ancarn.
❑ OIYAiTq1IEY ❑ OAMR
❑ wuwo��gxrccsoa ❑ nuweu�gxr.cera
�MYOIIQORAfOI/11R) �
(CL1P ALL LOCATIONS FOR SIGNATURE)
Designating White Bear Avenue Special District Sign Plan.
PLANNING COMMISSION
CIB CAMMIITEE
CML SERVICE CAMMISSION
OF TRANSACTION
SOURCE
tlac ihia pe�soNfim� eier wwked iuwer a arihad tor ihis deaer6nent9
VES NO
Fies this penonMrm ever been a cRY emPbYee?
VES NO
Dcec Mis pe�soNfam D� e slol not riortrcaOYP�aaes�eed bY enY wrren[ cdy emPbyee't
YES NQ ,
Is Mk PasauTrm a largetetl vefMaR
YES NO
(CIRCLE ONh7 YEE NO
ACTNITY NUMBER
.�'L.:il.7`J7
WHITE BEAR AVENUE SPECIAL DISTRICT SIGN PLAN
INTENT AND PURPOSE
�a-la a�
The White Bear Avenue Special District Sign Plan, as provided in Section 66.216 of the
Zoning Code, is intended to provide sign controls for the White Bear Avenue corridor. These
controls will enhance the unique character and identity of White Bear Avenue, reduce sign
clutter, and provide strong, clear identificafion of businesses. They re�ognize the need of
businesses to be visible to the high volume of traffic tUat uses White Bear Avenue. The sign
plan provides a unified framework for the sign systems of the vazious commercial nodes (e.g.
Minnehaha, 7`� Street, Hillcrest, etc.), which will fit the architecture of the buildings, clearly
identify businesses, and enhance the image of the business districts and foster pride in the
adjacent neighborhoods.
AREA DESCRIPTION
The area covered by this plan includes commercial property along White Bear Avenue from
Lupenteur to I-94. The area extends one-half block east and west of White Beaz Avenue.
ATION AND DEFINITIONS
INTERPRET
The provisions of this Special District Sign Plan are supplementary to the provisions of
Chapter 66, Signs, of the Zoning Code. The provisions of this Sign Plan that aze mare
restrictive than provisions of Chapter 66 sha11 prevail and supersede the provisions of Chapter
66.
All wards and terms shall be defined as in Chapter 66 of the Zoning Code of the City of Saint
Paul. The word shall is mandatory; the word should is advisory.
ADVERTISING SIGNS
C'7a—(o2�
Advertising signs shall not be permitted within the White Bear Avenue Special Sign District.
It is the goal of this Sign Plan to remove the existing advertising signs as opportunities permit.
Advertising signs add clutter to the business nodes on White Bear Avenue and compete with
the most important signs - signs that identify businesses on White Bear.
The purpose of advertising signs is to amact people's attention long enough to read the
advertising message of the sign. Drivers of vehicles whose attention is on advertising signs
rather than on the road can cause accidents. The high volume of traffic and narrow road width
of White Bear Avenue mean that advertising signs, which distract drivers, are also a traffic
safety problem.
Bus shelters provided by Ad Shelters through the program administered by the Saint Paul
Department of Public Works are permitted.
BUSIIVESS SIGNS
Business signs are necessary for the viability of the commercial azeas on VJhite Bear Avenue.
They inform customers about the rype of business and its locapon. The name of the business
should be highlighted. In general, words and symbols should take no more than 40 percent of
the total area of a sign. Signs with light letters on a dark background are easier to spot on a
busy street. Sign colors and materials should be comgatible with the building and surrounding
environment. To maacimize the effect of the graphics, the number of colors should be minimal.
Lighting of signs should be carefully considered; internally lit electric signs are discouraged.
1. Business signs shall be used to identify the business, not to advertise products. Signs
that adveztise a product and include the name of the business on the premises where the
sign is placed are prohibited. These signs, which
are often provided by product suppliers, fail to NQ
highlight the nnportant inf'ormation - the business �� F ��
name - and clutter the appearance of the street. l
�� LJ L�L� r �.]
2. Roof signs shall be parallel to the wa11 of the ��� D
building and used to match rooflines and unify sign ��
bands on adjacent buildings. Roof signs shall not
be used for advertising.
Sally's Dew Drop
Wall signs shall cover neither windows nor architectural trim and detail. Wal
1 signs should be located on the bands of building facades: over the entry, ove
r windows, or between windows. Because wall signs are almost always seen from an
angle, extended typefaces should be used. Viewing from an angle dimiuishes the
apparent width and spacing of the letters.
Signs painted directly on the wall of a building shall not be pernutted. Signs painted
d'uectly on the wall of a building defaces the building. Tenants may move and the
painted wall sign may be left to mis-identify a new tenant or to peel and become
unsightly.
�. .,.
4. Ground signs are recommended for insritutional, professional and industrial buildings.
Ground signs for individual establishments should be used only when a building is set
back 35 feet or more from the street right-of-way. Ground signs for individual
establishments shall be placed pazallel to the street.
5. Grouped signs are used to identify multiple businesses in a lazger building or
contiguous buildings. They are recommended when individual projecting signs would
block each other. Grouped signs may be used for businesses that aze not direcfly
accessible from the public sidewalk. They shall be placed within a common framework
and may be placed perpendicular to the street.
Projecting signs ue effective for both vehicular and pedestrian traff'�c, but they also
tend to obstruct the view of other signs and are a major
source of sign clutter. Projecting signs that display a
symbolic or business name are permitted. No more than one
projecting sign per 40 feet shall be permitted. Multiple
businesses closer to one another than 40 feet shall not use
projecting signs.
Rav's Barber Shoo
Miahtv Dnaov Soa
Bee's Pest �ontrol
Rio's Tailor Shno
Bev's Bnok Nook
7. Pole signs can bring a business with a setback up to the
street. Like projecting signs, pole signs are effective for
both vehicular and pedestrian tra�c, but they also can be a
10.
source of sign clutter. Pole signs are permitted for
individual buildings that are occupied by a single business and that have a setback from
the street right-of-way of 35 feet or more. Pole signs shall use as little structure as
possible, shall be stationary, and sha11 be no higher than 20 feet above grade at the
highest point. 5tructural elements of the sign should be painted black or another dark
color.
Permanent window signs are permitted and shall not exceed 10% of the store window
glass area.
Portable signs shall not be pernutted in the White Bear Avenue Sign District.
Bench signs shall not be permitted in the White Bear Avenue Sign District.
11. Banners identifying White Bear Avenue business districts attached to street lights are
permitted. They shall be designed with a common shape within the Sign District, while
patterns may reflect the neighborhood designation.
OR1Gl�!AL
Presented
Referred To
Committee Date
1 VJf�REAS, the Dishict 2 Communiiy Council has worked to develop a neighborhood policy on advertising signs
2 which enhances the livability of the neighborhood while maintaining its commercial vitality; and,
3 WHEREAS, the area encompassed by the Distict 2 Community Council has requested designation as a special sign
4 discirict under the current Saint Paul Legislative Code; now,
5 THEREFORE BE IT RESOLVED, that the Saint Paul City Council, pursuant to Mimi. Sat. § 462357, Subd. 4,
6 hereby submits to the Saint Paul Planning Commission for study, report and recommendation, a proposed
7 amendment to the Saint Paul Legisla6ve Code entitled, "White Bear Avenue Special District Sign Plan."
Requested by Department of:
�
Form Approved by City Attorney
�
Adoption Certified by Council Secretary � Approved by Mayor for Submission to Council
B ___�� , sy:
Approved by Mayor: Date
���
By: �
a'
'
RESOLUTION
CITY OF SAINT PAUL, MINNESOTA
Council Fffe # O� — /o3-d-
Green Sheet # 100599
r
V �
Adopted 6y CouncIl: Date ("> �, �,S .�-v a�c
�
Bostrom's Office
A.S.A.P
a���
25 October
TOTAL # OF SIGNAi URE PAGES
GREEN SHEET
m�un�rt o.mc�ot
da-(oad'
.
No � v���t�
ancarn.
❑ OIYAiTq1IEY ❑ OAMR
❑ wuwo��gxrccsoa ❑ nuweu�gxr.cera
�MYOIIQORAfOI/11R) �
(CL1P ALL LOCATIONS FOR SIGNATURE)
Designating White Bear Avenue Special District Sign Plan.
PLANNING COMMISSION
CIB CAMMIITEE
CML SERVICE CAMMISSION
OF TRANSACTION
SOURCE
tlac ihia pe�soNfim� eier wwked iuwer a arihad tor ihis deaer6nent9
VES NO
Fies this penonMrm ever been a cRY emPbYee?
VES NO
Dcec Mis pe�soNfam D� e slol not riortrcaOYP�aaes�eed bY enY wrren[ cdy emPbyee't
YES NQ ,
Is Mk PasauTrm a largetetl vefMaR
YES NO
(CIRCLE ONh7 YEE NO
ACTNITY NUMBER
.�'L.:il.7`J7
WHITE BEAR AVENUE SPECIAL DISTRICT SIGN PLAN
INTENT AND PURPOSE
�a-la a�
The White Bear Avenue Special District Sign Plan, as provided in Section 66.216 of the
Zoning Code, is intended to provide sign controls for the White Bear Avenue corridor. These
controls will enhance the unique character and identity of White Bear Avenue, reduce sign
clutter, and provide strong, clear identificafion of businesses. They re�ognize the need of
businesses to be visible to the high volume of traffic tUat uses White Bear Avenue. The sign
plan provides a unified framework for the sign systems of the vazious commercial nodes (e.g.
Minnehaha, 7`� Street, Hillcrest, etc.), which will fit the architecture of the buildings, clearly
identify businesses, and enhance the image of the business districts and foster pride in the
adjacent neighborhoods.
AREA DESCRIPTION
The area covered by this plan includes commercial property along White Bear Avenue from
Lupenteur to I-94. The area extends one-half block east and west of White Beaz Avenue.
ATION AND DEFINITIONS
INTERPRET
The provisions of this Special District Sign Plan are supplementary to the provisions of
Chapter 66, Signs, of the Zoning Code. The provisions of this Sign Plan that aze mare
restrictive than provisions of Chapter 66 sha11 prevail and supersede the provisions of Chapter
66.
All wards and terms shall be defined as in Chapter 66 of the Zoning Code of the City of Saint
Paul. The word shall is mandatory; the word should is advisory.
ADVERTISING SIGNS
C'7a—(o2�
Advertising signs shall not be permitted within the White Bear Avenue Special Sign District.
It is the goal of this Sign Plan to remove the existing advertising signs as opportunities permit.
Advertising signs add clutter to the business nodes on White Bear Avenue and compete with
the most important signs - signs that identify businesses on White Bear.
The purpose of advertising signs is to amact people's attention long enough to read the
advertising message of the sign. Drivers of vehicles whose attention is on advertising signs
rather than on the road can cause accidents. The high volume of traffic and narrow road width
of White Bear Avenue mean that advertising signs, which distract drivers, are also a traffic
safety problem.
Bus shelters provided by Ad Shelters through the program administered by the Saint Paul
Department of Public Works are permitted.
BUSIIVESS SIGNS
Business signs are necessary for the viability of the commercial azeas on VJhite Bear Avenue.
They inform customers about the rype of business and its locapon. The name of the business
should be highlighted. In general, words and symbols should take no more than 40 percent of
the total area of a sign. Signs with light letters on a dark background are easier to spot on a
busy street. Sign colors and materials should be comgatible with the building and surrounding
environment. To maacimize the effect of the graphics, the number of colors should be minimal.
Lighting of signs should be carefully considered; internally lit electric signs are discouraged.
1. Business signs shall be used to identify the business, not to advertise products. Signs
that adveztise a product and include the name of the business on the premises where the
sign is placed are prohibited. These signs, which
are often provided by product suppliers, fail to NQ
highlight the nnportant inf'ormation - the business �� F ��
name - and clutter the appearance of the street. l
�� LJ L�L� r �.]
2. Roof signs shall be parallel to the wa11 of the ��� D
building and used to match rooflines and unify sign ��
bands on adjacent buildings. Roof signs shall not
be used for advertising.
Sally's Dew Drop
Wall signs shall cover neither windows nor architectural trim and detail. Wal
1 signs should be located on the bands of building facades: over the entry, ove
r windows, or between windows. Because wall signs are almost always seen from an
angle, extended typefaces should be used. Viewing from an angle dimiuishes the
apparent width and spacing of the letters.
Signs painted directly on the wall of a building shall not be pernutted. Signs painted
d'uectly on the wall of a building defaces the building. Tenants may move and the
painted wall sign may be left to mis-identify a new tenant or to peel and become
unsightly.
�. .,.
4. Ground signs are recommended for insritutional, professional and industrial buildings.
Ground signs for individual establishments should be used only when a building is set
back 35 feet or more from the street right-of-way. Ground signs for individual
establishments shall be placed pazallel to the street.
5. Grouped signs are used to identify multiple businesses in a lazger building or
contiguous buildings. They are recommended when individual projecting signs would
block each other. Grouped signs may be used for businesses that aze not direcfly
accessible from the public sidewalk. They shall be placed within a common framework
and may be placed perpendicular to the street.
Projecting signs ue effective for both vehicular and pedestrian traff'�c, but they also
tend to obstruct the view of other signs and are a major
source of sign clutter. Projecting signs that display a
symbolic or business name are permitted. No more than one
projecting sign per 40 feet shall be permitted. Multiple
businesses closer to one another than 40 feet shall not use
projecting signs.
Rav's Barber Shoo
Miahtv Dnaov Soa
Bee's Pest �ontrol
Rio's Tailor Shno
Bev's Bnok Nook
7. Pole signs can bring a business with a setback up to the
street. Like projecting signs, pole signs are effective for
both vehicular and pedestrian tra�c, but they also can be a
10.
source of sign clutter. Pole signs are permitted for
individual buildings that are occupied by a single business and that have a setback from
the street right-of-way of 35 feet or more. Pole signs shall use as little structure as
possible, shall be stationary, and sha11 be no higher than 20 feet above grade at the
highest point. 5tructural elements of the sign should be painted black or another dark
color.
Permanent window signs are permitted and shall not exceed 10% of the store window
glass area.
Portable signs shall not be pernutted in the White Bear Avenue Sign District.
Bench signs shall not be permitted in the White Bear Avenue Sign District.
11. Banners identifying White Bear Avenue business districts attached to street lights are
permitted. They shall be designed with a common shape within the Sign District, while
patterns may reflect the neighborhood designation.
OR1Gl�!AL
Presented
Referred To
Committee Date
1 VJf�REAS, the Dishict 2 Communiiy Council has worked to develop a neighborhood policy on advertising signs
2 which enhances the livability of the neighborhood while maintaining its commercial vitality; and,
3 WHEREAS, the area encompassed by the Distict 2 Community Council has requested designation as a special sign
4 discirict under the current Saint Paul Legislative Code; now,
5 THEREFORE BE IT RESOLVED, that the Saint Paul City Council, pursuant to Mimi. Sat. § 462357, Subd. 4,
6 hereby submits to the Saint Paul Planning Commission for study, report and recommendation, a proposed
7 amendment to the Saint Paul Legisla6ve Code entitled, "White Bear Avenue Special District Sign Plan."
Requested by Department of:
�
Form Approved by City Attorney
�
Adoption Certified by Council Secretary � Approved by Mayor for Submission to Council
B ___�� , sy:
Approved by Mayor: Date
���
By: �
a'
'
RESOLUTION
CITY OF SAINT PAUL, MINNESOTA
Council Fffe # O� — /o3-d-
Green Sheet # 100599
r
V �
Adopted 6y CouncIl: Date ("> �, �,S .�-v a�c
�
Bostrom's Office
A.S.A.P
a���
25 October
TOTAL # OF SIGNAi URE PAGES
GREEN SHEET
m�un�rt o.mc�ot
da-(oad'
.
No � v���t�
ancarn.
❑ OIYAiTq1IEY ❑ OAMR
❑ wuwo��gxrccsoa ❑ nuweu�gxr.cera
�MYOIIQORAfOI/11R) �
(CL1P ALL LOCATIONS FOR SIGNATURE)
Designating White Bear Avenue Special District Sign Plan.
PLANNING COMMISSION
CIB CAMMIITEE
CML SERVICE CAMMISSION
OF TRANSACTION
SOURCE
tlac ihia pe�soNfim� eier wwked iuwer a arihad tor ihis deaer6nent9
VES NO
Fies this penonMrm ever been a cRY emPbYee?
VES NO
Dcec Mis pe�soNfam D� e slol not riortrcaOYP�aaes�eed bY enY wrren[ cdy emPbyee't
YES NQ ,
Is Mk PasauTrm a largetetl vefMaR
YES NO
(CIRCLE ONh7 YEE NO
ACTNITY NUMBER
.�'L.:il.7`J7
WHITE BEAR AVENUE SPECIAL DISTRICT SIGN PLAN
INTENT AND PURPOSE
�a-la a�
The White Bear Avenue Special District Sign Plan, as provided in Section 66.216 of the
Zoning Code, is intended to provide sign controls for the White Bear Avenue corridor. These
controls will enhance the unique character and identity of White Bear Avenue, reduce sign
clutter, and provide strong, clear identificafion of businesses. They re�ognize the need of
businesses to be visible to the high volume of traffic tUat uses White Bear Avenue. The sign
plan provides a unified framework for the sign systems of the vazious commercial nodes (e.g.
Minnehaha, 7`� Street, Hillcrest, etc.), which will fit the architecture of the buildings, clearly
identify businesses, and enhance the image of the business districts and foster pride in the
adjacent neighborhoods.
AREA DESCRIPTION
The area covered by this plan includes commercial property along White Bear Avenue from
Lupenteur to I-94. The area extends one-half block east and west of White Beaz Avenue.
ATION AND DEFINITIONS
INTERPRET
The provisions of this Special District Sign Plan are supplementary to the provisions of
Chapter 66, Signs, of the Zoning Code. The provisions of this Sign Plan that aze mare
restrictive than provisions of Chapter 66 sha11 prevail and supersede the provisions of Chapter
66.
All wards and terms shall be defined as in Chapter 66 of the Zoning Code of the City of Saint
Paul. The word shall is mandatory; the word should is advisory.
ADVERTISING SIGNS
C'7a—(o2�
Advertising signs shall not be permitted within the White Bear Avenue Special Sign District.
It is the goal of this Sign Plan to remove the existing advertising signs as opportunities permit.
Advertising signs add clutter to the business nodes on White Bear Avenue and compete with
the most important signs - signs that identify businesses on White Bear.
The purpose of advertising signs is to amact people's attention long enough to read the
advertising message of the sign. Drivers of vehicles whose attention is on advertising signs
rather than on the road can cause accidents. The high volume of traffic and narrow road width
of White Bear Avenue mean that advertising signs, which distract drivers, are also a traffic
safety problem.
Bus shelters provided by Ad Shelters through the program administered by the Saint Paul
Department of Public Works are permitted.
BUSIIVESS SIGNS
Business signs are necessary for the viability of the commercial azeas on VJhite Bear Avenue.
They inform customers about the rype of business and its locapon. The name of the business
should be highlighted. In general, words and symbols should take no more than 40 percent of
the total area of a sign. Signs with light letters on a dark background are easier to spot on a
busy street. Sign colors and materials should be comgatible with the building and surrounding
environment. To maacimize the effect of the graphics, the number of colors should be minimal.
Lighting of signs should be carefully considered; internally lit electric signs are discouraged.
1. Business signs shall be used to identify the business, not to advertise products. Signs
that adveztise a product and include the name of the business on the premises where the
sign is placed are prohibited. These signs, which
are often provided by product suppliers, fail to NQ
highlight the nnportant inf'ormation - the business �� F ��
name - and clutter the appearance of the street. l
�� LJ L�L� r �.]
2. Roof signs shall be parallel to the wa11 of the ��� D
building and used to match rooflines and unify sign ��
bands on adjacent buildings. Roof signs shall not
be used for advertising.
Sally's Dew Drop
Wall signs shall cover neither windows nor architectural trim and detail. Wal
1 signs should be located on the bands of building facades: over the entry, ove
r windows, or between windows. Because wall signs are almost always seen from an
angle, extended typefaces should be used. Viewing from an angle dimiuishes the
apparent width and spacing of the letters.
Signs painted directly on the wall of a building shall not be pernutted. Signs painted
d'uectly on the wall of a building defaces the building. Tenants may move and the
painted wall sign may be left to mis-identify a new tenant or to peel and become
unsightly.
�. .,.
4. Ground signs are recommended for insritutional, professional and industrial buildings.
Ground signs for individual establishments should be used only when a building is set
back 35 feet or more from the street right-of-way. Ground signs for individual
establishments shall be placed pazallel to the street.
5. Grouped signs are used to identify multiple businesses in a lazger building or
contiguous buildings. They are recommended when individual projecting signs would
block each other. Grouped signs may be used for businesses that aze not direcfly
accessible from the public sidewalk. They shall be placed within a common framework
and may be placed perpendicular to the street.
Projecting signs ue effective for both vehicular and pedestrian traff'�c, but they also
tend to obstruct the view of other signs and are a major
source of sign clutter. Projecting signs that display a
symbolic or business name are permitted. No more than one
projecting sign per 40 feet shall be permitted. Multiple
businesses closer to one another than 40 feet shall not use
projecting signs.
Rav's Barber Shoo
Miahtv Dnaov Soa
Bee's Pest �ontrol
Rio's Tailor Shno
Bev's Bnok Nook
7. Pole signs can bring a business with a setback up to the
street. Like projecting signs, pole signs are effective for
both vehicular and pedestrian tra�c, but they also can be a
10.
source of sign clutter. Pole signs are permitted for
individual buildings that are occupied by a single business and that have a setback from
the street right-of-way of 35 feet or more. Pole signs shall use as little structure as
possible, shall be stationary, and sha11 be no higher than 20 feet above grade at the
highest point. 5tructural elements of the sign should be painted black or another dark
color.
Permanent window signs are permitted and shall not exceed 10% of the store window
glass area.
Portable signs shall not be pernutted in the White Bear Avenue Sign District.
Bench signs shall not be permitted in the White Bear Avenue Sign District.
11. Banners identifying White Bear Avenue business districts attached to street lights are
permitted. They shall be designed with a common shape within the Sign District, while
patterns may reflect the neighborhood designation.