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86-1451 WHITE - C�TV CLERK PINK - FINANCE G TY OF SA I NT PALT L Council �_/ CANARV - DEPARTMENT � BLUE - MAVOR File NO. • ` n�il Resolution Presented By � Refe o ' Committee: Date — Out of Committ�e By Date Reso ution Approving a Comprehensive ign P an Designated "The Highland illag Special District Sign Plan" WHEREAS, C apter 66 of the Saint Paul Legislative Code egu- lates signs and Secti n 66.216 thereof provides for the estab ish- ment of special compr hensive sign plans for businesses and i dus- tries for the urpos of allowing such businesses and indus ries to "build upon uniq e characteristics of certain section of the city so 1 ng as the visual landscape created by the plan is in keeping w' th th general sign ordinance" ; and WHERE;AS , t e Pla ning Commission of the City of Saint Paul has recomm�ended that he City Council approve such a comprehe sive sign plan for t e Hig land Village area; now, therefore, be i RESOL;VED, hat t e Council of the City of Saint Paul , a ting pursuant to the prov' sions of Section 66.216 of the Legisl tive Code, and foll wing public hearings conducted by the Pla ning Commission and y the City Council , does hereby approve and dopt the following compr hensive sign plan to be designated "The Highland Willag Spe ial District Sign Plan" , to be effe tive upon the date o the ublication of this Resolution: COUNCILMEN Requested by Department oE: Yeas �_ Nays �� [n Favor Rettman I Scheibel ' � Sonnen __ AgBirlst BY Tedesco Wilson Q� Adopted by Council: Date �� 1 � '�W Form Approv d y City Attorney Certified Pass d y nc.il Secre BY g�, Appro y ENavor. Da � OC f 2 0 1986 Appr ed Mayor for Submission to Cou cil By — BY UBLISHED r''T � 51986 . f ��i � f�l�l � � �� , � � • • 1 an 1 a . . . la 1 Y'1 , n � n a � � . � � , , � � � � _ �� _ .., �E��TNp�OF PLANNING � . � . . ' 6ECONONMCOEVQDPNIEIIR . I � ��i The Highland Village Special District Sign Plan December 1985 Planning Division De artmen of Planning and Economic Development 1100 City Hall Annex Saint Paul , Minnesota 55102 CREDITS The development of the Highland Village Plan has been the responsibility of the Highland Village Planning Committee. The committee is composed of representatives from the Highland Business Association, commercial property owners within Highland Village, and representatives from the Southwest Area District Council . HIGHLAND VILLAGE PLANNING COMMITTEE John Galles John Haugen Luann Huggett Michael Horan Bob Fine Bob Kren Lois Hodgins Phil McGuire - Judy Kinkead Michael Mischke Michelle Lichtig Jerry Norsby Warren Bettes Kirk Rodysill Rick Ducharme tlark ��loeller I.C. Peterson STAFF ADMINISTRATION AND POLICY DIRECTION James Bellus, Director Peggy Reichert, Deputy Director for Planniny RESEARCH AND PLANNING Roger Ryan . � ` ,�-��.�� HIGHLAND VILLAGE SPECIAL DISTRICT SIGN PLAN Section 1 INTENT AND PURPOSE The Highland Village Special District Sign Pla , as provided in Section 66.216 of the Zoning Code, is intended to provide sign controls for Highland Village which will make it an attractive place and bui d upon its unique character and identity. The sign p an is intended to reduce sign clutter and to provide strong, clear identification of businesses. The sign lan provides a framework for signs so that the Vil age will have a consistent sign system, signs will fit in with the architecture of buildings, businesses are clearly and concisely identified, the image o the Village is made more memorable, and the pride businesses have for the area is enhanced. Section 2 AREA DESCRIPTION The Nighland Village Special District Sign P1 n shall apply to the area designated on the accompanying map "Highland Village Sign District" and describe in Section 9. Section 3 INTERPRETATION AND DEFINITIONS The provisions of this Sign Plan are suppleme tary to the provisions of Chapter 66, Signs, of the Z ning Code. The provisions of this Sign Plan which are more restrictive then provisions of Chapter 66 sha 1 prevail and supersede the provisions of Chapt r 66. All words and terms shall be defined as in Ch pter 66 of the Zoning Code of the City of Saint Paul . The word shall is mandatory; the word should is a visory. Section 4 ADVERTISING SIGNS Advertising signs shall not be permitted with n the Highland Village Special Sign District. It i the goal of this sign plan to have the existing advertising signs removed within ten (10) yea s from the time of adoption of this plan. 1 Ford Parkway, between vacated Prior Avenue and the Mississippi River Boulevard, has been the only designated city parkway exempted from a sign ordinance regulation which prohibits advertising signs within 150 feet of parkways. In 1985, 388 trees were planted and landscaped medians, new road surfaces, decorative pedestrian lights, and planters were constructed in the right-of-way of Ford Parkway, transforming it into a true parkway. Similar improvements, along with the removal of utility poles, were made in Cleveland Avenue. This was accomplished by a partnership between the businesses, residents and the city yovernment. The visual clutter of advertising signs detracts from the aesthetic enjoyment of Ford Parkway, Cleveland Avenue, and the Highland Village business area. Advertisiny signs add clutter to the Village and compete with the most important signs, signs which identify Village businesses. The purpose of advertising signs is to attract people's attention long enough to read the advertising message of the sign. Drivers of vehicles whose attention is on advertising signs rather than on the road can cause accidents. On average, between 12,650 and 15,5U0 vehicles a day travel on Ford Parkway; between 12,900 and 14,500 vehicles a day travel on Cleveland Avenue. Because of these large volumes of traffic, advertisiny signs, which distract drivers from traffic, are a traffic safety problem. Section 5 BUSINESS SIGNS Business signs play an important role in informing customers about the types and location of businesses. Business signs are necessary for the viability of Highland Village as a commercial area, contribute to its visual quality, and are the signs that should be the most visible. Signs on Buildings With Overhangs Business signs on buildings with overhangs shall be subject to the following reyulations: (1) Signs atop or along the surface of an overhang shall be parallel to the wall of the building; (2) One sign, six square feet or less in size, may be attached to the underside of the overhang at each entrance, provided the sign does not project closer than eight feet to the sidewalk. 2 , � . _ � �._��i - Sign on buildings with overhangs. SIGN SI N SIGN SI N SIGN SIGN SIGN SIGN SIGN SIGN SIGN Can py, roof extention. SIGN D SIG SIGN SIGN SIG SIGN SIGN SIGN SIGN SIGN SIGN SIGN ano y, wall projection. SIGN SIG SIGN SIGN SIGN SIGN SIGN SIGN SIG SIGN SIGN ansard roof. 3 A predominant architectural feature of Village buildings, which help define its character, are overhangs projecting from the buildings over a public or private sidewalk. The overhangs are in the form of canopies, either as extensions of the roof of a buildiny or as projections from the wall of a building, or in the form of mansard roofs. The two buildings on the northwest and northeast corners of Ford Parkway and Cleveland have canopies which are extensions of the roof. The Highland Shopping Center, on the southeast corner of Ford Parkway and Cleveland, has a canopy which projects from the wall of the building. The building on the north side of Ford Parkway between Finn and Cretin, where Haskell 's is a tenant, has a mansard roof. Many of the buildings have a sign system consisting of one or more of the following signs: (1) signs atop or along the surface of the overhang and parallel to the wall of the building; (2) small signs attached to the underside of the overhang and perpendicular to the wall of the building; (3) wall signs; and (4) window signs. Signs atop overhangs serve three purposes: they emphasize and harmonize with the horizontal lines of the buildings; they create a common sign band along the building; and they screen from passers-by unsightly chimneys, compressors and vents which are on top of some of the buildings. Signs attached to the underside of the overhang help pedestrians identify stores and, since they are small , do not add to sign clutter. Wall signs are effective for both pedestrians and vehicular traffic; window signs are most effective for pedestrians. This sign system, usiny all or a combination of such signs, shall be used in the Village for all buildings with overhangs. Signs on overhangs (except small signs attached to the underside) which are not parallel to the wall of the building and signs which project from a wall or overhang de-emphasize and counter the horizontal lines of the buildings, can obstruct the view of nearby signs, and cause sign clutter. Wall Signs Wall signs shall cover neither windows nor architectural trim and detail . Wall signs should be located on the bands of building facades: over the entry, over windows, or between windows. Signs painted directly on the wall of a building shall not be permitted. Signs painted directly on the wall of a building defaces the building. Tenants may move and a painted wall sign may be left to mis-identity a new tenant of a building or peel and become unsightly. 4 � � �,��-��5� oof Si ns oof signs are prohibited except those which are arallel to the wall of the building. Roof sign not arallel to the building are out of context with illage buildings. Roof signs should be used t match oof lines and unify the signbands of adjacent uildings. oof signs should be of such a design and height as to it in with the architecture of the building but enerally should not exceed three (3) feet in h ight. indow Si ns, Permanent ermanent window signs painted on the surface o the indow are permitted. Such signs can be as eff ctive s wall signs but can be blocked f rom view by p rked ehicles. Window signs are most effective for edestrian traffic and can give the most inform ion. hey are the last sign seen before entering a usiness, and pedestrians have time to read mor etail . indow signs shall not exceed 10% of the store indow lass area. The lettering of the business name should ot exceed six inches in height. The lettering for ther information should not exceed one inch in eight. Letters with bright colors or gold are the ost visible whatever the lighting conditions a e nside or outside. indow Signs, Tem orar emporary window signs, affixed to the inside o a indow of a building, are permitted. Temporary window igns shall be in place for not longer than 30 ays nd shall not exceed 20� of the store window gl ss rea. The plastic-box-with-slide-on-letters ty e of indow sign is unsightly, hard to read, and sho ld be voided. ole Si ns ole signs shall be used only for businesses wh re the uilding is set back more than 35 feet from the street ight-of-way. No more than one pole sign per 1 t is llowed. When a pole sign projects over a public ight-of-way more than eighteen (18) inches, th aximum gross surface display area of the proje ting art of the sign shall be no more than fifteen (15) quare feet. The highest point on a pole sign hall e no more than twenty (20) feet above grade. ole igns shall be stationary (may not revolve) , an hould have as little structure as possible. 5 A pole sign can briny a business with a setback up to the street. Pole signs can be effective for both vehicular and pedestrian traffic, but they also can be a source of sign clutter. Because pole signs are primarily viewed from vehicles, the message on pole signs should be concise to be effective. Bold type should be used with yood contrast between the letters and the background. Ground Siyns Since signs which are parallel to a street will cause the least clutter, ground signs shall be parallel to the street. Ground signs, like pole signs, can bring a business up to the street, can be effective for both vehicular and pedestrian traffic, but can be a source of sign clutter. Ground signs are usually directed to vehicular traffic fairly close to the site and to pedestrians. Marquees Signs on maryuees shall be as regulated in Section 66.2U2, Sub.11, of the Zoning Code. Grouped Signs Grouped signs should be used only to identify businesses that have no direct access from the sidewalk. The signs should be placed within a common framework. Product Signs No more than 10� of the gross surface display area of business signs permitted on a lot shall be used for product signs which are not integral to the name of the business. Product signs, a business sign which advertise a product sold on the premises, should be avoided. Such signs, - which are often provided by soft drink, beer or cigarette companies - fail to highliyht the important information, the business name, and clutter the appearance of the Village. Projecting Signs Projecting signs shall not be permitted. Projecting signs tend to obstruct the view of other signs and are a major source of sign clutter. Portable Signs and Pennants Portable signs shall not be permitted in the Highland Village Sign District. 6 � � _�-��i Portable signs, often attached to trailers but sometimes to motor vehicles, are often placed n parkiny lots, using valuable parking spaces, o in the maneuvering area, making vehicular movement di ficult. Sometimes they are placed on the sidewalk and boulevard blocking pedestrians. Many have fla hing lights. Since they are not attached to the yr und or a building, a passerby or the wind can move th m. Pennants shall not be permitted in the Highlan Village Sign District. Pennants, triangular flags attached to strinys, distracts attention from he important signs identifying businesses and add to the sign clutter. Wall Graphics Wall graphics, a design painted on a wall but ot advertisiny a business, should be avoided. Siyn Legability Business signs should clearly and concisely ide tify the businesses on the premises. The name of th business should be highlighted; extra informati n tends to reduce the impact of the sign. In gen ral , words and symbols should take no more than 4U p rcent of the total area of a siyn. Signs with light etters on a dark background area are easier to spot on a busy street. Sign colors and materials should be cornpatible with the building and surrounding environment. To maximize the effect of the gra hics, the number of colors should be minimal . Lighti g of signs should be carefully considered; indirect nd subdued lighting is preferred. There should be no ore than 1 foot candle at 4 feet from the sign Because signs are almost always seen from an an le, extended typefaces should be used. Viewing fro an anyle diminishes the apparent width and spacing of the letters. Bold type with light lettering on a d rk ackground is recommended for maximum legibilit . ection 6 ON-CONFURMING SIGNS igns within the Highland Village Sign District which awfully existed prior to the adoption of this lan by he City Council , and which would be prohibited egulated or restricted under the provisions of this lan or amendments thereto, may continue to exi t as egal nonconforming sign under the provisions o ection 66.300, nonconforming signs, of the Zoning ode. 7 Section 7 ADMINISTRATION and ENFORCEMENT The zoning administrator shall enforce the provisions of this Plan as a supplement to Chapter 66, Signs, of the Zoning Code. Whenever a permit for a sign in the Highland Village Special Sign District is required under the provisions of Chapter 66 of the Zoning Code, such permit shall not be issued unless the plans for the sign have been approved by the Planning Administrator as in conformance with this Plan and by the Zoning Administrator as in compliance with Chapter 66, Signs. Section 8 PROCEDURE Applications for signs in the Highland Village Sign District shall be submitted to the Zoning Ndministrator. The application shall be accompanied by four (4) copies of plans of sufficient detail to demonstrate that the proposed signs comply with provisions of this plan and shall include at least the following: 1. A front elevation (front view) drawing of the signs drawn to scale. This can usually be obtained from the sign company, an architect, or a graphic arts company. The minimum scale is one inch = one foot. 2. Either a front elevation drawing of the building drawn to scale with the proposed signs located on it (minimum scale 1/4 inch - 1 foot) or a photo of . the building front. 3. A specification sheet describing sign materials, exact letter size, and type of lighting. A copy of the sign application and two (2) copies of the plans shall be referred to the Planning Administrator who shall have thirty (30) days in which to approve or disapprove the plans. The Planning Administrator shall notify the Zoning Administrator and the applicant of the decision to approve or deny the plans. Written reasons for denial will accompany a decision to deny the plans. Any decision of the Planning Administrator may be appealed to the Planning Commission. A fee to cover the costs of the review shall be established by resolution of the City Council . 8 � �- ��i Section 9 AREA DESCRIPTION The Highland Village Sign District is within he following described area: beginning at the intersection of the centerlines of Finn Stree and Bayard Avenue thence south along the centerli e of Finn Street to its intersection with the cent rline of Pinehurst Avenue; thence west along the cente line of Pinehurst Avenue to its intersection with the centerline of Mount Curve Boulevard; thence n rth along the centerline of Mount Curve Boulevard to its intersection with the centerline of Highland arkway; thence west along the centerline of Hiyhland arkway to its intersection with the centerline of Mi sissippi River Boulevard; thence southerly along the c nterline of the Mississippi River Boulevard to its int rsection with a line 350 feet south of and parallel to the centerline of Ford Parkway; thence east along the line 350 feet south of and parallel to the centerline of Ford Parkway to its intersection with the ext ntion of the centerline of Cretin Avenue; thence south along the centerline of Cretin Avenue 200 feet; the ce east along a line parallel to Ford Parkway a dista ce of 648 feet;- thence south alony a line parallel o Cleveland Avenue 205 feet; thence east along line parallel to Ford Parkway to its intersection ith the centerline of Cleveland Avenue; thence north long the centerline of Cleveland Avenue to its intersec ion with the centerline of Hillcrest Avenue; thenc east along the centerline of Hillcrest Avenue to it intersection with the centerline of Kenneth Av nue; thence north along the centerline of Kenneth A enue to its intersection with the centerline of Ford P rkway; thence east along the centerline of Ford Parkw y to its intersection with the centerline of Howell Street; thence north along the centerline of Howell St eet to its intersection with the centerline of Pinehu st Avenue; thence west along the centerline of Pi ehurst Avenue to its intersection with the centerline of Kenneth Avenue; thence north along the centerl 'ne of Kenneth Avenue to its intersection with the ce terline of Highland Parkway; thence west along the cen erline of Highland Parkway to its intersection with t e centerline of Wilder Street; thence north alon the centerline of Wilder Street to its intersectio with the centerline of Bayard Avenue; thence west a ong the centerline of Bayard Avenue to its intersectio with the centerline of Cleveland Avenue; thence nor h along the centerline of Cleveland Avenue to its inte section with the centerline of Bayard Avenue; thence w st along the centerline of Bayard Avenue to its intersection with the centerline of Finn Stree , the point of beginning. 9 . - HOW TO USE THE GREEN SHEET The GREEN SHEET has several PURPOSES: � � � � � l. to assist in routing documents and in securing required signatures 2. to brief the reviewers of documents on the impacts of approval 3. to help ensure that necessary supporting materials are prepared, and, if . required, attached. Providing complete information under the listed headings enables reviewers to make decisions on the documents and eliminates follow-up contacts that may delay execution. The COST/BENEFIT, BUDGETARY AND PERSONNEL II�ACTS heading provides space to explain the cost/benefit aspects of the decision. Costs and benefits related both to City budget (General Fund and/or Special Funds) and to broac�er financial impacts (cost to users, homeowners or other groups affected by the action) . The personnel impact is a description of change or shift of Full-Time Equivalent (FTE) positions. � If a CONTRACT amount is less than $10,000, the Mayor's signature is not required, if the departm�ent director signs. A contract must always be first signed by the outside agency before routing through City offices. Below is the preferred ROUTING for the five most frequent types of documents: CONTRACTS (assumes authorized budqet exists) � 1. Outside Agency 4. Mayor 2. Initiating Department 5. Finance Director 3. City Attorney 6. Finance Accounting ADMINISTRATIVE ORDER (Budget Revision) ADMINISTRATIVE ORDERS (all oth�rs) 1. Activity Manager . 1. Initiating Department 2. Department Accountant 2. City Attorney 3. Department Director 3. Director of Manaqement/Mayor 4. Budget Director 4. City Clerk ' 5. City Clerk 6. Chief Accountant, F&MS I � COUNCIL RESO�UTION (Amend. Bdqts./Accept. Grants) COUNCIL RESOLUTION (all others) ; 1. Department Director 1. Initiating Department � 2. Budget Director 2. City Attorney , 3. City Attorney 3. Director of Management/Mayor I 4. Director of Management/Mayor 4. City Clerk 5. Chair, Finance, Mngmt. & Personnel Com. 5. Citp Council 6. City Clerk ' 7. City Council 8. Chief Accountant, E'&MS SUPPORTING MATERIALS. In the ATTACIiI�NTS section, identify all attachments. If the � Green Sheet is well done, no letter of transmittal need be included (unless signing such a letter is one of the requested actions) . Note: If an agreement requires evidence of insurance/co-insurance, a Certificate of Insurance should be one of the attachments at time of routing. Note: Actions which require City Council Resolutions include: 1. Contractual relationship with another goverrunental unit. 2.. Collective bargaininq contracts. � 3. Purchase, sale or lease of'land. 4. Issuance af bonds by City. 5. Eminent domain. � 6. Assumption of liability by City, or grantinq by City of indemnific�tion. . 7. Agreements with State or Federal Government under which they are providing funding. 8. Budget amendments. . ' �-iy��/ ��TT �. CITY O SAINT PAUL `•� ' OFFICf OF THE ITY ATTORNEY • aG �I�` =10�1°° '� EDWARD P. STAR , CITY ATTORNEY �O AC� .�Qj '•°• �s 647 City Hall, Sai t Paul,Minnesota 55102 �� 612-298-5121 GEORGE LATIMER MAYOR October 7, 1986 Albert B. Olson ' City Clerk' 386 City Hall Saint Paul , MN 5102 Re: Highland Village Specia] �� ^�� Dear Mr. Olson: / '� �� As requested by the C ty C� y sol tion and Ordinance ffect ng � � Village Special Distric Sign Pla ��,�" � a ` �ing om- mission and app oved by � � "�y�. iot� hat there are two b ank s ace � '��,, d cb ain the Council Reso ution nur / / The Counci,l Res lutio � opy of The Highland Villag Spec ' a- ved by the City Council an the i� nd, if os- sible, the map i clude �._ the Cou cil Resolution. If you have any uesti ns , please feel free to ��_ .; me. Yo very truly, JE J. S A i tant G y A torne JS : r tta hments cc: Roger Ryan PED llth Floor ity H 11 Annex ;��,_. _ �� r=�`� -�/�'�/ . ��T'�� C TY OF SAINT PAUL ;R� �% OFFICE OF THE MAYOR ° nii�i i�ii � � ap �� 347 CITY HALL \ SAINT PAUL, MINNESOTA 55102 � �. GEORGE LATIMER (612) 298-4323 MAYOR �, /,, � �� June 19, 1986 Council President Vi tor Ted sco and Members of the Ci y Counc 1 7th Floor City Hall Saint Paul, Minnesot 55102 Dear President Tedes o and embers of the City Council: In November of 1985 the Pla ning Commission initiated a zoning amendment to con ider a Special District Sign lan for Highland Village. On April 11, 1986, the Commission ld a public hearing on the sign pla and on June 13, 1986, the Commission recommended adoption of t1�e sign lan. Th proposed sign plan, a staff report, and the Commissio 's resolution are enclose . The sign plan was de eloped y the Highland Village Planning Committee, made up f Village business peop e and r idents, and was reviewed and approved by the Highla d Business Association nd the outhwest Area District Council. The sign controls and guideli es in the sign plan will provide strong, clear identificat on of businesses. They will improv the aesthetics of the Village and reduce sign clutter by prohibiting advertisi g signs, ncluding advertising signs on bus shelters, projecting b siness signs, and porlable si ns. I am pleased to trans it the ighland Village Sign Plan to you. Very truly yours, eorg atimer Mayo GL:Im Enclosure �48 � . � � - ��i city of saint p ui planning com issi resolution file number 86 49 �te June 3 198 WHEREAS, the Plan ing Co mission, on November 8, 1985, adopted a resolution ini 'ating a 40-Acre Study in o er to c nsider a Special District Sign Plan for Highland Villag as an amendment to Chapt r 66 of he Zoning Code; and WHEREAS, Section 6 .216 of he Zoning Code provides for the creation of special di trict sign plans in order to develop sign controls for specific areas to build upon the uniqu character and identit of tho areas; and WHEREAS, the High nd Vill ge Planning Committee have developed a Special Distr ct Sign Plan for Highla d Villa and recommend its adoption by the Planning Commis ion and City Council; an WHEREAS, the Distr ct 15 C munity Council and the Highland Business Associatio have reviewed and a roved he proposed Highland Village Special District Sign Pla ; and WHEREAS, the Zoni g Comm ttee of the Planning Commission has reviewed the pro osed amendment and has r comme ded it to the Planning Commission for approval; and WHEREAS, pursuant o Minn sota Statutes Section 462.357(5), the Planning Commissi n held a public hearing t its A ril 11, 1986 meeting; and WHEREAS, the Plann ng Com ission has determined: 1. That the number f real e tate descriptions affected by the amendments renders t e obtaining of writ en cons nt impractical; 2. That a survey of n area i excess of 40 acres has been made; 3. That a determina ion has een made that the amendments to the Zoning Code pro osed are related to the verall eeds of the community, to existing land use, and to a p n for future land u ; and 4. That pursuant to tate Sta utes proper notice of the hearing was given in the Pion er Press and Dispatc on Ma h 21, March 28 and April 4, 1986; NOW, THEREFORE, E IT R SOLVED, that the Planning Commission recommends approval of the Zonin Code mendment attached hereto as proposed in the 40-Acre tudy pertaining to the adop ion of Special District Sign Plan for Highland Village as an amendment to Chapte 66 of t e Zoning Code, and directs the Planning Administrator to forward the study and this res lution to the Mayor and City Council for their review nd action. m��/e'd by, Pan al c�«'�(j � Chri tenson in fav�or 11 . a�1I'1St o� Abstai n 1 �� i�si w • Z NING COMMITTEE STAFF REPORT FILE #9878 1. NPPLICHNT: Highlan Villa e Special District DATE OF HEARING: 4 11/86 Sign P1 n 2. CLASSIFICATION: Sp cial D strict Sign Plan 3. LOCATION: See Map 4. LEGAL OESCRIPTION: See Fi e 5. PRESENT ZONING: Se File ZONING COD� REFERENCE: Section 66.216 6. STAFF INVESTIGATION & REPO T: DATE: 3/3/86 BY: Roger Ryan A. PURPOSE: To adopt pecial sign controls for Highland Village in order to uild upo—n�Fie unique cha acter d identity of the area. • B. SUFFICIENCY: On No mber 8 1985, the Planning Comnission unanimously ado ted eso u ion No. 85-91 to ini iate this 40-Acre Study. C. PARCEL SIZE: Minnes ta Sta utes Section 462.357, Subd. 5 permits St. Paul to amend it— on�Code with ut obt ining consent petitions when all of the follow ng conditions are met: 1. The whole area o the c ty or an area of not less than 40 acres has be n surveyed. 2. The number of re 1 esta e descriptions aff ected by zoning changes and alteration rende s the btaining of written consent impractical. 3. The PlannYng Co ission reports in writing as to the proposals_' relatio ship to the overall need of th community, to existing land use or to a plan f r future land use. 4. N public hearinq pn the Dronosed ordinance_ chanaet_ �r altPrat;nnc ;c � � . �-- �-i�.�i HIGHLAND VILLA E SPEC AL DIS RICT SIGN PLAN (#9878) PAGE TW A comnilttee o the S uthwest Area District Council (SWAD) reviewed t e Sign Plan or� Febru ry 10, 1986, and the District Council reviewsd the pla on Februar�y 13, 986. otices of the meeting and copies of the plan we e sent to all cit�y lice sed si n and billboard erectors. Both HB�p and WAO ap oved the Sign Plan. E. RECOMMENDATIION: ased on findings 1 through 6, staff recommends the ado tion of t e�i Hig an�Vill e Spec 'al District Sign Plan and of the f ollowing ame dment to the text ofjthe S . Paul oning Code: NEW SECTION166.216 66.2163. Hi hland Villa Special District Si n Plan. The Highland Vil age Special Dis rict gn a , create as prov� e in ection 66.216 above, applies to the area sh�wn on he map "Highland Village Sign District", a part of th s amendment. The pr vision of the Highland Village Sign Plan are supplem ntary to the provisibns of hapter 66, Signs, of the Zoning Code. The provisions of the Highland Si�n Plan which re more restrictive than provisions of Chapter 66 shall prevail andlsupers de the provisions of Chapter 66. , , i � i - ��/�� CI Y OP` SAINT PAUL `.*,,.:. O ICE OF THE CITY COIINCIL ,.�...o.s,.� '_'�=l�= Date ; � August 11 , 1986 � M (TTEE RE PORT - TO = Qin Pau ! Cifiy Council F R 0 � ' �Q i'Y1 i r r e 0 h C i ty Deve 1 opment and Transport t i on CHA1 Wi i 1 iam �. Wi lson 1 . Appeal of Pl nnin Commission - Century Company. (Moved o t of commit ee wi hout recommendation) 2. Ord4na ce endi g Chapter 378 of the LegisTative Code pertai ing t bed nd breakfast residences (Committee re ommencis approv 1 wit ame dment� . . 3. Ordina ce mending Chapter 407 of__ the Legislative Code - -per�a i- i ng t the 1 i cens i ng of hote 1 s (ComRi i ttee recomm nds — approv 1 ) 4. Ordina ce a e�ndi Chapter 321 of the Legislative Code pertai ing t the licensing of boarding and rooming hous s and dormitories. (Co ittee recommends approval as amended) 5. Ordinance am nding Chapter 60. 62, and 66 of the �egisl tive Code by ad ing rovisions pertaining to bed and brea fast x�esidences Commi tee recommends approval as amended7 6. Ordina ce am nding Chapter 34 of the Legislative Code, Ho sing Code, perta ning to ciarification of appiicability, uest rooms, deadb it lo ks, garbage cans and shared bathrooms (Cornmi tee r comme ds approval ) 7. Ordina ce a endin the food ordinance, Section 331 .02 o the Legisl tive Code pertaining to food licenses for bed and breakf st re idenc (Committee recommends approval ) '�= 'E.�+e�s� �rf'` he M r� transmftting �e Sp�ciai Distrfct Sigw- P��► ti �a 1� . �t 1 1 age es re�ce�we�de�d by the P1 a n i� Gc,�a�i� t cn� �omm�t �te� recommends �prow�1 } „ CITY HALL I SE ENTH FLOOR SAIN'I'PAUL, I�iIN ESQTA 55102 ��. ,R T'�' '�ti' " ;� - _ y �', �,�i.. `�t, xa•e ;e �;� ' f � f: y� �' �i�V J ^ f.. - ; � ', f j � ,'r 4: i r � � ,� - � t � E s � �; 7.� � - .1 � y�,�� t, ` x�� 7 � r -� z f ( iG= a�I'l f ' � � �� f- � ��J. � �'.A ` /� 5 x- :,, .�` t�' _� . ,k s� k ":. _ � i� c i r } _i 4 � ' - ` � ' i � r = 'e..; L � �, :. °;f s h r� 1 �; M '� � �� , ;,, '.v �:� r �'� • �i }�f } � �," �'�� i.�; r �� 4 4 ��' � r � �� .4 �� ,t � ,, � 1-��6�f � �'r f 1 i �, � � .� :,, t 3., � �.. �� ' �� k. � � � y//Y h fl. � '-� `` �,� �' � � 4.t <:, r ° ,� v. ,��, , -s.: � � �, 1 � ,� � �� - k ��, � r: . 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J'.� , t � ' �?- � \ \ � �� ' � �, � x �'.� s 4 ,' � i �� ,�' t � ?- r `'- `" z.r.� : ,' r ' ' . ,y - ` } y� �J- � e`` . x �� s ��- �t �• 3� h .:- �s t - r�rT i �` t� 1 s'� � i-, �,1` r it k �t� F3`l� a� � -� r `�.� :-- - sy. �'' s ,f �� '�� „� �,'�� y� �, ( � � � _ ` ' - ± � <�.` �'��.: �„ y '� r .�: P � _ A � ��' ,� �-�..�� k `�� l W' ��!��✓� ��'( t s r _ � r "{�: ( '��: � � , :.� "- i �,+a x" '.,f �;. � . t ' „r i �i'k� � s �' � 1� �� ' "�! � << ' { � �'�.f � t . , 1?tx ,'� �t. ..: } '�. � �'. h < � �� >� � � � � � � ` �� >` {� r � ,�'a .+`L' ' �,, 4 ' T �4 T, �' `�` �' r ��T a` 4 ,�X� ,�. 4 - � ,, ,: , � : � f � � - , � �, , �� r�, : t � �F ;�� v r ' r� � ,r �:i � � ,�� i itt " �; � ,� � � . ,a: ,� �` � , '', x � �; � ` � � � l ��, . - ' '' �` y r 1 `�` �,�r �'y �� y� s �� } � _ y,� �r_. `� s ? ' - � �., � i^ � ' f �.- # - t � ,� � �� ,� � �� ,� � � ' x ,� � ^� � � � � � � , � t � ` � �, f.w .1 � � �' Y� � � ;� , , , : - . �,, . , . .- , , .,� .: , , .. � ' , w ,. .,,, .. . , , ,.> „ , . .,. . , .. . ... .. . _ .., . ...... ��: .. � .. . _.._ .�.. . . � .. ... . .�. ... . ... ..... .. .. . ....._ ... _. .:., , .'., .......r , ... .,. < 'x. X�. �� _�� . T. PAUL �ITY COUNCIL UB IC HEARING NOTICE ZONING �� To: Busine s prop rty ow ers; repres�ntativ s of P anning District 15 FIL E N 0. 9878 PAGE P U R P 0 S To consider creating special sign regulations for he Highland Village business area. L 0 C A TI O�V Fo Parkway between the Mississippi River and How 11 ; C1 eland Avenue between Bohland and Bayard. P E T I T IO N E R HIG LAND VILLAGE SPECIAL SIGN PLAN 40-ACRE ZONING TUDY H E A R IN G � rsday, September �s, 1986 �o:oo A.M. Ci Council Chambers, 3rd Floor City Hall - Court House QUESTI01'�IS zo ing 292-1577 (Roger Ryan) Co tact the Zoning Section of the Planning and Eco omic De elopment Department, Room 1101, City Hall Annex 25 . 4th Street, St. Paul, Minnesota 55102 � Le 1 Descri tion: On file �, t�� -< r,;,.�; _, ,� � � - � . ?.; � � Notice aen� 9-5-$ ,,� r� r,:, �:_ � �.�ag 5 s. �',o'S`. a.A ,� 9 ;. y"5 � ` �: s'�'. � �y�t s �: i � .� ' `� F l � .. $ p `- > '1� � �, �' - i, , �J t ; ?>�r '�L r �t �` + y s r � ` . t r� V� � � :J M,� �.1� s^ ,��: i 1, y.�� 1� � �? • �^ ,�� +j�� ,�r �i t� �y . n 4,.e' 1� }�. S �. S `�� « 'u�" � { 3 :�. < ��rv '`.1 . 5 n ��`3+ �^^y;. I •,f �;'� � N'�^ %� a �' :. � ��l ,, �y, � ,H�"n., . r a i i � 5 � � �� i > r � ) i � w (� � � y \: �' ` k .( ` .�:, r :t o "� x �,�+ ,� �/� �' �/ � � r :ti x � ��' a : �� . t � � . 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P �� i� $ 4 4 � � :�°� �� q � I .- � r `r :- ��. . - ,� � � ,z f�l I f x s� � x; t� Y '� ., � � �:= r ��-, ,f � S � �.�.��r � �i r y; , ? e �.k� ,. y:. � � �4 ./ � + , � f', �` 1 a t z /, y ! �� ,7 � sll A: IF � ✓�� 1 �j '•� F pY7 � .♦ .,1,� � '+F .'a � � �` r . � � ,� � i,. '� ,) - r �•,:_ � + ��' -,� �r J; 5 i'.� ��s c' � t � � � �"� �+.� "� � < <.�"' i t : ��^7 - ' �t 1 � n 1 h'r • � i' i : i!- .� 4 �� ` � ��, �.. � "„� � •..( � � ��.� - �� ; ; ��' � i� � . ,t i t �� y � �, � �; � q , .l . � i f` ,��I �' t � � ` - - � ��`. r r . . � ' � 7�� - r ��., .1 I , f y �a;C ti ( .��4 r! �. . i � �� t + � , 1�- �i '��' . R t y f� _ � a7 i � � ' ' �i ' � r . t ` °' ' ' {�'�� ' � � z -+��... - '� . , � , ��` a G 1+ � R . a r v �* �� ` c � .�t, '�� 1 1< � y, ', l , ;' � ,-, � � * r " �� 'J`, '�' r t .'� \ i' l� " = #;r y a�, �'�/ t !� l ` 1 � � �,° �' ,r n 4M -i ` r.v� �; , � � 'A� . A� Pt ! -� M ).�F (, ' t } ":{ k � �k � �.: � , � r z `� , � � 't ., ' �2�,� � -_*�, ;�1 t '� � �{�` Y E� �- s� � � v � - '� � E ; � ;- � � ": r�� , '. 1 } ' i � ... S :� 1 .. J . X 4 �.�. p,� a y > > > .1 / � \ I I . . � �l • - � . r :Y � � :i � r y' r:�. � it�' � � � � ' ti �` i � .ti. ix i � /r � � p; �` "i �l �-♦ r i .� r r rf � - �'- � � � � 1 -. � i , d ,�i. �� ° . s� k � r r� � � . ,.,� . � � r � � :� � x .� � � -'r, _ �� r 5� i �� ,�-,- i � ��`� x � a . a f n r . ��' t� � 'y f K � �, ; ° � ' ` � ' : , , '` �i �,(P � ist;f 1 ;� fi _ . . � 1 I �� '� � r . �y„ � F { .r. Ij �.� St i sJ � ` �. 1�, _ �� l a...:1 �+3 �.7,�_ Y:. . . ., . . , ,,. � . _ g�, .. .... . . � , ,: � � ...;! ., ,. : , _ . , .� ��`� ,..'�.,i..�.!fi��w 4 --� � !"/�--o(�/�—/'L✓/ �� l'S CiTT o,� � G TY OF SAINT PAUL `�� . �~, � �� OFFICE OF THE MAYOR a`O s a ''' a•. :O � y a lltliillll •^� _3i11Ii111 a= . � . ~'`�� C� . , � .. �` ,�5� 347 CITY HALL ; SAZNT PAUL, MINNESOTA 55102 �� GEORGE LAT7�4ER (612) 298-4323 � ;�4AYOR June 19, 1986 • Council Presi ent Vic or Ted co and -..,,� Members of the Cit Counci 7th Floor City Hall Saint Paul, Mi�nnesota 55102 Dear Presiden� Tedes and mbers of the City Council: In November Qf 1985, the Pla ing Commission initiated a zoning amendment to con ider a Special District Sign an for ighland Yillage. On April 11, 1986, the Commission eld a public hearing on the ign pla and on June 13, 1986, the Commission recommended adoption of th� sign p an. Th proposed sign plan, a staff report, and the Commissio 's resolution are nclose . The sign plan �as dev loped b the Highland Village Planning Committee, made up f Village busine s peopl and re idents, and was reviewed and approved by the Highla d �Business Ass�c�ation a d the S utfiwest Area-District Council. �" ` - -_- - The sign contr ls and uidelin s in the sign plan will provide strong, clear identifica 'on of businesses. Th�ey will mprove the aesthetics of the Village and reduce sign clutter b prohibiting ad�►rertisin signs, ' cluding advertising signs on bus shelters, projecting b siness signs, and port�able sig s. I am pleased t I' trans 't the H ghland Village Sign Plan to you. ' Very truly yo�rs, ► eorg atime Mayo GL:Im Enclosure e�46 r , �`r= � - ��5� May 28, 1986 Thomas KI es Director f Re 1 Est te Naegele O tdoo Adve tising 1700 taest 78th Stree Minneapol ' s, M 5542 , Dear Mr, lees- � I am certain y u are closely following the proposed changes n the regulation of utdoo advertisir�g in St. Paul. As vou are participating 'n the discussion, I would ask you to pass alo g these thoughts n bo h the City wide amendments and the prop sa1 to elir�inste o tdoor advertising from Highland. � ?n Highla d, w own e Center in the southeast quadrant of he Cleveland Ford arkw intersection, as well as other proper ies in the di tric . At ighland Center, we have a number of businesse as nant , and also lease space to Naegele for o tdoor advertisi g si s. as proper y own rs. w are directly concerned with the econom'c viability and a trac 'veness of the districts we are located in. 4ve want o r pre ent nants to be successful. We also want he district nd ou pro rties to be attractive to new tenants hould a vacancy occur. The presence of outdoor advertising on our propertie in H'ghlan and elsewhere has never created a pro lem ior our t nants or ou short or longer term goals. Outdoor adverti ing, hen responsibly located and regulated, does not detraCt fro the 'mage of a business district or the effectiveness o our enants on-premises signs. Naegele' s o tdoor advertising is ttrac ive, well maintained, takes little gro nd space and is ea ily s rviced. The Naegele signs are simply ot a problem a d do rovid benefit to the owners and businesses 'n• the district nd th City We also k ow ho impo tant it is in today' s competitive � environme t to e abl to respond to the needs of our custom rs, which is lso Iv egele` s concern. Absent a com�elling purpos the proposed mendm nts a d the prohibition in Highland seem severe and count rprod ctive Naegele has a place in our community. Sincerelv �� ' 'riOWARD G. STACK R ri�cnland G�enter i ► I a �-i�� Haskell's ... iquor Sto�e and International Wine Room rv�yon of Firn W ines snd Spirib to the Discriminstirq...Sines 1934 600 FIRST A ENUE NO TH MINNEAPOLIS,MINNESOTA 55403 (612)333-2434 June 3, 1986 Cotu�cilman Jo Dr�w Offioe of th�e ity il � Rno�►1 713, City Hall St. Paul, I�I 5102 De.ar Crnuici Drew: R new district si plan for Highlaixi �illage has oc�ne to my atten tion, as w�e h�ve a large ap�ration in Highlar�d Village, thi plan i�acts o �ur iness rathex seriously. �ile I wvuld be the first orye to a 't si sh�ld rnt be permitted willy-nilly, too restrictive a licy n signing has had h�rrer�daus i�ac.�t in many oama.mit.ies of which am aware. 'Ihis district plan calls far o�ver- regulati,on on igning I sincerely Y�e it will r�at be implenezited as it star�d.s. Bi.11board s' is ther efficient way 1� 000Rnmic�ate with cus- taners. �he c ty's b lboard signu�g is mt offensiv�e, tn me anyway, as it adds a lorful 3i�sioai t� �c�iv�e city life. Unlike the owntYyside 1 billboards can be a blight, I think in the city the�y add in est.ing dimension and are a sure sign of a city� vitality. �e district s gn p I read is eleveri pages of bure�u�cratic ineffi- cietx,y. The e, " it isn't b�roke�, don't fix it", will oeitainl be appli;cable txust ycau will taks this ir�xzt into oonsidera- tion whc� vons ing this district sign plan. Sincerel.y, : , �� ' � � 'S� Il�C . /� ' / ` ;' Johri F. , J . Presi,de�t i� ' ��' �:�.n Oopy: George timer Mayar of St. Paul � aSk I��S — "THE MOST TRUSTEO NAME IN WINES'" �,:- .-��.�� ,` . P BLIC SERVICE TO ST. PAUL ORGANIZATIONS SINCE JANUARY 1, 1986 1. American ed Cr ss, 100 South Robert Street 2 . "Art of t e Eye , exhibit at Landmark Center , 3. Auro a St Anth ny Area �Block Clubs, 749 Aurora 4 . Cath�lic harit es, 436 Main Street � S. Chil ren ' Home Society, 2230 Como Avenue 6. The amil Tree, 1599 Selby Avenue . 7. Girl Scou s of he St. Croix Valley, 400 South Robert 8 . Huma�e Society f Ramsey County, 1115 Beulah Lane 9 . "Lif Save s" , t. Paul Pioneer Press and Dispatch 10. Mart n Lut er Ki g Holiday 11. Minn�sota useu of Art, LandmarJc Center I2 . Rice Stree Fest'val N.E.A.R. , 926 Rice Street 13. St. �aul F r ' mers Market 14 . St. �aul P lice epartm�nt Special Benefits Fund/St. Pa 1 Derby 15. Safe Rides progr m - Boy Scouts of America, 393 Marshal Avenue/St . Paul amsey Medical Center, 640 Jackson Stre t 16. St. Paul P blic; chools Community Education 17 . Taste of M nneso a � � � �-��r � . , Technical Note No. 1 _ ! � � Traffic Accidents and Advertising Signs D.C.ANDREASSEN,Australian Road Research Board f NpTICE: This materlal may be protected � by �opyrlght law (Title 17 U.S. Code} � Introd ction distraction is not great. Their results ave the following � In addr ssing the uestion o advertising signs and traffic Pointers in relation to the use of adve ising signs:control • acciden it nee to be ade clear that the term S�are, make the message simple,allo no signs in places � `adverti ing sign' n include igns of the following types. �'here drivers will be highly`loaded', nd control novel, sensuous or moving displays.The dist ctions used in the � (1) Sig s on vehi les(delive y,company vehicles,trams, experiment were considered to be representative of buses, etc.). ese repr ent a continuing presence roadside billboard advertising and rhaps not of on- an are not li ited to th comrr.ercial world.The size premises identification signs.' � of e sign is imited by e size of the vehicles. To what extent the laborato experiments a;e ! (2) Sig s identif ing a poi t of sale (shops, theatres, • transferable to the real road situation' not known.Work -• do tor's surg ry).'These may be small or large and done by the University of New So h Wales (Tindall � ran e from t old style rass plate to the large logo 1977) in the Sydney area examined driver's ability to ( an identifi tion signs ound on both private and �p�e the environment as he drives Not all the signs pul�lic buildi gs. present produced a reaction and th e ignored usually � (3) Sig promot ng produc or services away from the �ntained informaticn irrelevant to th driving task. ( poi t of sale (posters, uminated signs, billboards A field study in New Zealand(S nderson 1974)has -+ an display s ns).They re generally`large'signs. shown that driver recall of an adve ' ing sign placed � It as been id (Mead ws 1968) that all forms of among a series of three tra�c signs was ignificandy worse road ad ertising s ould fulfil the legitimate requirements than the recall of the tr�c signs.This gain illustrated the � of the advertiser thout redu 'ng the e�ciency and safety ignoring of information irrelevant to t e driving task. of the road or estroying e visual amenity of the A field experiment by Hughes d Cole (1984) in ( sunoun ing envir nment.S ety is often used as a reason Melbourne found that only about on half of all traffic � for ref ing perm' ion to er an advertising sign.There control devices on urban test routes ere noticed by the � is little niformity in Austral' between States and within subjects.This generally poor result w worse for roads in � States to the equireme u for the installation and shopping centre environmenu and t e authors hypoth- mainte ance of a vertising s' s. esised that this was more likely due to nquantified`visual I The proble faced in a mpting to study the effects clutter'than to greater task demand: e authors stated, � of adv rtising si ns on tr ic accidents is that some subjectively,that`the Australian urb environment was ' existing signs hav not or no would not be approved for cluttered with overhead wires and adv rtising,and lacks a erectio ;they hav not been esigned to standards such as coherency of streetscape that often cha cterises European j those ed for traf ic control gns;and they have not been cities'. In this context the advertisi g would be pre- � maintai ed,reflec orised or o erwise made clearly visible dominantly the on-premises identificat n type rather than � at nigh etc.Thus if any link xisted between the sign and billboards. ( an accident,it mig t be due to e poor design,maintenance Recent work by Hughes and Col (1985)found that , or placqment of t sign rath r than to the message on the drivers have a 30 to 50 per cent`spare pacity'which they sign. T underta a study i would be desirable for all devote to attending to objecu not rel ted to the driving • advert' ing signs to be br ught to common design, �k,and if advertising signs were limi ed or removed the installa ion and aintenan standards on routes where drivers' reports may still be of obje unrelated to the they mi ht be tho ght to infl ence accident occurrence. driving task.This work appears to be iving an answer to the statement made at the start o this section that Distraction by A vertising igns advertising signs are generally not a si ificant distraction over and above other distractions. . Wheth or not ad ertising sig are a significant distraction to driv rs, over nd abov other distractions, is still Further study is required to qu tify visual clutter �, unansw red. La ratory stu ies by Lauer (1950) in the and to identify its component parts.A tandard technique ' U.S. c ncluded t at drivers performed equally well or to measure driver`demand'is also n ry. ' even be ter when any signs ere present in the roadside In the rural area the presence of a vertising signs has � environ ent. A 1 boratory udy by Johnston and Cole been seen by some(Lauer 1950;Cum ing 1971;Tindall (1976).in Austral oonciud that drivers have an alrility 1977)as liiceiy to be of some value i� edueing boredom ` to shed'irrelevan informati n and the general effect of and thus of positive safety value. f A�uvalia Road Rese rch Board, t (21,June 1985 103 i TECHNICAL NOTES (,J_�/i/� � Q l.P `l Accidents and Advertising Signs 1'he two studies which considered acci ents at ��t Information retri val sear es locat seven original intersections only are more recent than the rout studies. j studies(see Table ,five of hich exa ined the presence Very little of the data collected by Holahan (1 77) was ;� or absence of a li k betwee the loca on of advertising ieported, and the conclusions are based on co elation � signs and the loca ion of a dents alo lengths of road. coefficients which are really only first steps in an lysis.A There were also a umber of apers whi h either criticised more detailed comment is given by Andreassen (1984). the original anal ses and mdings o re-anatysed the A Perth study(Market Feedback Analytics 1979 used all original data.Thes studies re publis d in 1951 1952 accidents and the corresponding total traffic flo for 3.6 1963 and 1965 a d appare tly there h ve not been any Y�rs.The rates(accidents/106 cars) were com red for new studies (pub ished) in he last 2 years, which i� three groups of intersections and it was conclu ed that perhaps a comme t in itself. 11 of the st dies are from the ihere was no difference in accident rates bet een no U.S. advertising,some advertising;and much advertis ng. The two ro te studi that cl med a positive On balance it is reasonable to conclude, did the relationship betw en adve ising si and accidents New South Wales Outdoor Advertising Policy Co mittee (Minnesota Depa ment of ighways 1951; Madigan- �1977), that `a direct causal relationship bet en the Hyland 19b3) ha e general been di edited by sub- Presence of advertisements and road accidents is ifficult sequent analysis(IQipp 1952;Blanche 1 3).Two studies to demonstrate'."I'here appears to be no definitive idence found no relationships (La er and Monagle 1955; that advertising signs are causing tr�c accide ts. Any Blanche 1965). The fifth st dy (Rusc 1951) did not �nvestigations undertaken in the future should exa ine the separate`roadside business'f m`adve ing'as roadside accident types occurring in order to ascertain what ypes,if � '� � features,but accidents were cl ified as` iness'accidents any, are allected or caused by advertising sign Much (those related to ehtering or leaving p nises along the greater depth of analysis is needed and a before a d after •' roads), `inattentio ' acciden , and oth accidents. The study, which involved the removal and then the eplace- ��.' study was limited to locati ns approa ing cities, just ment of all advertising signs along some selecte routes �i outside the city li 'ts.The gr test num r of inattention �uld produce some more direct answers. accidents occurre on the s tions wh re business and Aesthetics and the contribution of aclvertising igns to ' advertising predo inated as e roadsid property usage, ��sual clutter on urban roads may ultimately be vi wed as ' but this does not prove an ing a t the effect of more important factors in permitting advertising 'gns. advertising signs o accident urrence ' With respect t the five r ute studi no usable cause Conclusions , � and effect relatio hips were establish to demonstrate that advertising si constit e a traffic azard.None of There are no uniform requirements for the esign, the studies were f the ore-and-a er type where ��Ilation and maintenance of advertising signs Apart � advertising signs h d bcen ad ed or rem ved from study from the problems this creates for people wanting erect routes.This area is ne where t is possibl to find spurious advertising signs it creates a further dimension when � correladons or oth r variabl which m be responsible attempting to relate signs and the driving task b use a � •� for the change.Th accidents which we analysed were non-uniform set is presented,in contrast to traf�c ontrol � ' ; not classified by ccident and ' some studies 5��"�'hich are designed and installed to a code. � �;; accidents which w�re subj 'vely desi ated as due to There are few published studies of the e ts of ,•; `inattention'were the only on used in e analysis,thus advertising signs on accidenu along lengths of road nd the � ignoring the possibility of the ther accid nts showing the most recent was 20 years ago.The studies have re ied on � same trends. conelations and/or subjectively assigned accident causes r ` � Tajble I St dies Exa 'ning the Effects of Advertising Signs on Accidents S�u y Locarions Rejerences Ro es � Mi esota Highw Minnesota Department of Highways(1951 j � '+ StatTeld(t953) ` Kipp(1952) ' low Sta[e and F eral Highway Rusch(1951) i Mic igan Highwa, Michigan State Highways Department(1952) I Lauer and McMonagle(1955) Ne York State ruway Madigan-Hyland(1963) i Blanche(1%3) � Ne Jerxy Garde State Parkwa Blanche(1%5) ( 1 ( lnrr rfonr ` 607�exu Urban In rsections Holahan(J977) - i36 Pknh Intcrsecti Market Feedback Analytics(1979) . 1 ' 104 + � Australian Road Research[3oard IS(2),J� 1985 � . �-iqsr � 'I'ECHNICAL NOTES ' (i.e. `i attention' accidents . These are very tenuous — (1985).What attracts attention wh n driving?Australian startin points fo finding a usal link between the signs Road Research Board.Internal Re rt,AIR 377-1. ( and th acciden . It is al an area where spurious JOHNSTON, A. and COLE, B. (19 ). Investigadons of � correla ions and her variab may be responsble for the d;stracaon by irrelevant informatio Aurc Rd Res 6(3), � change PP•3-�. KIPP, O.L. (1952). Final report on the Minnesota Roadside In permitti or re 'ng the installa[ion of all Study.Highw.Res.Board Bull.55. � advert' ing signs; t is proba e that the considerations of LAUER, A. (1950). Study of sign pla ent and disuaction aesthet cs and v ual clutt will be thought by the (later published as betow). � comm nity to be ore im nt than any safety effects. — and McMONAGLE, J.C. (1955 . Do roadside signs � Codes or advert ing signs eed to address aU types of affect accidents?Traffic Q.9(3),pp. 22-29. � S�� MADIGAN-HYLAND (1963). New rk State Thruway: frelationship between aatidents a d the presence of � ere is no unent evi ence to say that advertising advertising devices. signs,in general, e causing a�c accidents. MARKET FEEDBACK ANALYTICS (1979). Study into relationship between motor vehicl accident rate and � . outdoor advertising.Perth,October. ' MEADOWS,R(1968).Roadside advertis g and identification. � - Refer nces Tra�c Q. October. � ' MICHIGAN STATE NIGHWAY DEP RTMENT (1952). ANDR IASSEN,D C.(1984). raffic accidents and advertising Accident experiences in relaUon t road and roadside � sig s. Australi n Road R rch Board. Internal Report, features. AI 000-213. MINNESOTA DEPARTMENT OF H GHWAYS (1951). � BLANC E, E.E. 1963). C ments on Madigan-Hyland - � Minnesota rural truck tughway accid nt,access point and •� Re rt. advertising sign study. I — (1965). The roadside ' action. Traffc Safe 65(11), NEW SOUTH WALFS PLANNINGAN ENVIRONMENT pp.2425,36- 7. COMMISSION(197�.Report of the utdoor Advertising � CUMM NG,R.W. 1971).Li tions of vehicle and driver on Policy Committee,pctober, hig speed ro ds. Paper 4, SAE (Aust.) Nat� Conv., RUSCH, W. (1951). Highway accident rates as related to i� ober. roadside business and advertising.Hig w.Res.Board Bull. HOLA AN,C.J.( 977).Rela nship between roadside signs 30. an traffic a 'dents: a fi d investigation. Council for SANDERSON, J.E. (1974). Driver of roadside signs. Ad anced T portaaon dies.Univ.Texas,Res.Rep. Traffic Research Report.N.Z Min.T p. �• STAFFELD,P.R.(1953).Accidenu relat to acce,cs points and HUGH ,P.K.an COLE,B. (1984).Search and attention advertising signs,T'raffic Q.VII(1),p .59-74,January. ' co picuity of oad uaffic ntrol devices.Aust Rd Res TINDALL, J.I. (197'n. Submission to utdoor Advertising ( 14( ),pp. 1-9. Policy Committee,N.S.W.,May. 1 i . ' ( •• � i � � I ,.. � � ( � .� I I I , � ) .4ucfralian nsri Vaeaer A R..o..l I V 1 1....e 100[ I � * / /�- � / Y ✓/ �r CCID I�TS AT ST. PAUL INTERSECTIONS JANU RY 1, 1980 - MARCH 15, 1986 INTERSECTI N DIRECTION OF TRAVEL Advertising Advertising Reads Does Not Read Randolph & Snellin N E S W ' 65 29 ( 94 ) 75 45 ( 120 University & Dale N E 26 47 ( 73 ) 29 36 ( 65) Seventh & white Be r S N 45 ( 45) 39 ( 39 ) Maryland & Ri e W E 50 ( SO) 46 ( 46) ( 262) ( 270 Payne & Seven h* E W 14 24 *Eastbound 7th rea s 3 p nels at Payne, Westbound 7th reads l pa el at Payne. I